Fridge Raiders presents new ‘Get the Day Done’ ad campaign 

New campaign celebrates busy, on-the-go doers who are empowered by real and sustaining snacks

“The campaign idea was born from the insight that modern consumers lives are incredibly demanding, and they look to snacks to enable them to overcome the daily challenges we all face and ‘get the day done’,’’ said Chris Doe, UK marketing and innovation director at Pilgrim’s Food Masters.

“As a brand, we’re focused on giving consumers a reason to choose us over other snacks, by communicating the positive benefits of our protein-rich products.”