Cadbury Brunch presents a new non-HFSS range

Cadbury Brunch Light follows in the success of Cadbury Brunch Oats, which is the most popular snack in the Cadbury Biscuit range and Cadbury Brunch Chocolate Chip, which is now the number 1 SKU within healthier biscuits. The new bars aim to cater to the shopper demand for great tasting, healthier* innovation at an affordable price from brands they know and trust.

The Cadbury Brunch Light range is non HFSS, while each bar contains fewer than 100 calories. The new range is all set to help drive penetration by attracting an incremental shopper to the category and will be available from the end of April.

Bethany Wenn, brand manager for Cadbury Brunch at Mondelēz International said: “This innovation comes to market backed by shopper insight to help it cater to a real category demand from consumers. Packed full of wholegrain oats and containing 12% Cadbury milk chocolate in each bar, the Cadbury Brunch Light range is irresistibly delicious – while also being below 100 calories a portion!

“We know that shoppers are on the hunt for lower calorie cereal bars that still taste great, so the delicious new Cadbury Brunch Light bars are certainly set to be a hit in-store. Cadbury Brunch has always carried healthier* snacking cues so this latest launch will help retailers unlock more of these health-conscious sales.”

Cadbury Brunch Light (Honey & Oat; Orange). Multipack (5x26g). RRP: £1.25.