Shopify stores, unfortunately, do not benefit from the old saying, "Build it, and they will come." A digital storefront has many benefits, but the foot traffic we've grown accustomed to over the years as business owners has been replaced by something else: organic marketing.
Search Engine Optimization (SEO) is one of the many different marketing methods, but the only one where customers can discover the benefits of your store simply by searching for a product or a solution.
Not sure exactly how to optimize your SEO strategy? We've got you covered. This guide will explore the best SEO tools and how they can help your organic marketing efforts.
Ahrefs
Ahrefs is a top contender. Ahrefs and SEMrush are the top third-party SEO tools that vie for market share. Ahrefs offers a broad suite of tools that are designed to empower your business in its quest for online visibility. Here are the advantages of integrating Ahrefs:
- Comprehensive Keyword Research: Ahrefs has an extensive database that provides you with not only the top-ranking keywords for your search but also advanced analysis.
- Competitor Analysis: Gain insights into your competitors' strategies so that you can ethically "steal" their strategy for keyword research and backlinking.
- Backlink Tracking: Backlinks are extremely difficult to acquire if you're starting out, so identifying backlink opportunities with Ahrefs is crucial for site authority.
- Site Audits: Conduct your own thorough site audits to identify technical SEO issues and optimize your website for better performance without needing a consultant.
- Fair Pricing: Ahrefs has tiered pricing options, starting at $ 99 USD/month. It includes an SEO dashboard, a practical keyword explorer, site audit capabilities, and more.
SEMrush
SEMrush is the other heavyweight in the world of SEO, which offers competitive pricing and options alongside Ahrefs. Both tools are incredibly compelling; it will come down to nuance and choice when selecting their primary options. At higher-tiered prices, you may notice some key differences. Here are some benefits to get you started:
- Advanced Keyword Research: SEMrush helps you find effective keywords that won't just work but also make you profitable by keeping your cost per click down.
- See How You Stack Up: You can benchmark your performance against competitors, which helps you identify opportunities to get ahead on the results page.
- On-Page Optimization: SEMrush integrates well with Shopify. Optimize your Shopify store's content and meta tags for maximum search visibility.
- Backlink Analysis: Much like Ahrefs, you can monitor your backlink profile and identify toxic or broken links that could harm your SEO efforts.
- Elite Pricing: SEMrush pricing starts at $129.95USD/month, representing one of the highest in the industry. Although slightly more expensive than Ahrefs, it has higher reviews.
Yoast SEO
Yoast is a beginner-friendly app that teaches you the basics in their academy. Yoast is most popular among WordPress users, so if you have any WordPress integrations within your Shopify store, you may benefit from installing this app. Here are some advantages to trying out Yoast:
- On-Page Optimization: Optimize your Shopify store's pages and product listings for search engines with Yoast's SEO suggestions (keyword density among one of them).
- Content Analysis: You receive real-time feedback on your content's readability and keyword usage. Implement this to increase the readability of your content.
- XML Sitemap Generation: Automatically generate XML sitemaps for your Shopify store, making it easier for search engines to crawl and index your site.
- Integration with Shopify: Although it is well-known among WordPress users, Yoast can integrate directly with your Shopify store.
- Low Price: Yoast is free; their premium option is only $99USD/year. Yoast is a great way to start but it offers no advanced SEO features or automation.
Booster SEO
Booster SEO is specifically designed for your Shopify store. It features robust eCommerce functionalities, which helps to supercharge your SEO efforts. Here are some of the reasons Booster SEO made it onto our list:
- On-Page Optimization: You can optimize your Shopify store's pages, product listings, and blog posts for search engines with Booster SEO's suggestions.
- Meta Tag Optimization: Customize your meta titles, descriptions, and keywords for each page and product on your Shopify store. This improves nuanced visibility.
- Structured Data Markup: Implement structured data markup to enhance your store's appearance in search results, providing users with rich "snippets" and additional information.
- Fair Pricing: Booster SEO pricing starts at $ 39 USD/month. It includes all the basics you need, including fixing broken links, autopilot mode, and SEO audits.
Need Insights on the Best Shopify Apps?
With a plethora of options, selecting the right Shopify Apps can be daunting. Dive into our expert team’s blog posts for the insights you need.
- Shopify CRM Hunting? Our Favorite Apps and Integrations
- Top 4 Best SEO Apps for Shopify Stores You Can Start Using Today
- Shopify Google Tag Manager: The Essential Set Up Guide
- Shopify GA4 Integration: Essential Setup & Troubleshooting Guide
- Shopify Subscriptions: 5 Must-Know Tips For A Successful Program
- Choosing A Shopify Payment Gateway in 2022
- Shopify Email vs. Klaviyo
Discover The Power of SEO Today
Choosing the right SEO app can seem cumbersome, but it is indispensable for the development and growth of your business. You can try one (or more!) of these apps through their respective pages to see if they can make your products, conversions, and sales shine.
Giants such as Ahrefs and SEMrush are among the most popular solutions, as they give you a wide range of features and accessibility with an intuitive dashboard. Plugins and other alternative options are a great (and free) way to start your SEO strategy and to learn more about keyword research, competing on the Search Engine Results Page (SERP), and limiting your keyword density for the algorithm.
Groove is your one-stop solution for everything SEO-related and more. Reach out to us today with any questions, and we’ll happily field them for you!
