Nature Valley unveils £1.8m campaign with Tripadvisor

The “#visit nature” campaign will kick-off on 14 September and run for six weeks, and will consist of targeted media activity across TV, social media, and digital platforms, as well as Nature Valley-curated travel guides and bespoke trips on the Tripadvisor site.

Nature Valley said the new campaign is expected to reach 5.6 million people within its target audience and retailers are “encouraged to stock up in the brand’s wide range of snack bars to meet increased demand”.

Helene Henderson, brand manager for Nature Valley, said: “With limited travel options in the coming months, we’re encouraging people across the country to fall in love with UK nature and enjoy the exact same escapism that a trip abroad can offer.

“This first-of-its-kind partnership for Nature Valley is an exciting evolution of our Get Out More campaign and further highlights our tasty range of Nature Valley snack bars as the ideal accompaniment for an outdoor adventure.”

The #visitnature initiative is part of a £10m marketing investment by brand owner General Mills to support its three leading brands – Nature Valley, Fibre One, and Lärabar.

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