Talking Retail Grocery and product news for independent retailers
Dialling up the brand’s ‘baked with real cheese’ USP, the two new ultra-cheesy variants – Jacob’s Mini Cheddars Smoked Cheddar and Jacob’s Mini Cheddars Cheddar & Roasted Tomato – will be hit shelves from the end of the month.
“We know from both our own research and the impressive, continued growth for Jacob’s Mini Cheddars, that cheddar-based flavours are some of the most popular among savoury snacking shoppers,” says Asli Akman – marketing director, at Pladis UK&I. “The good news is cheese is kind of our thing. And when you couple this with the fact Jacob’s Mini Cheddars is a top 10 bagged snacks brand, it’s safe to say we’re confident that we’ve hit the mark with our new extra cheesy range.
“To top this off, we’ve also made these latest launches available in two distinct formats to drive penetration within a whole host of occasions. With a classic multipack of six and a single-serve convenience channel-exclusive PMP to help independent retailers boost volumes, shoppers can enjoy a moment of cheeky, cheesy pleasure whether they’re opting for a new full-on flavour lunchtime snack, or grabbing an individual pack to munch on the move.”
Smoked Cheddar will be launching in a 90g £1.25 PMP for independent retailers.
