Shining a Light on a Growing Ecommerce Threat: Chargeback Fraud
Retail TouchPoints
NOVEMBER 1, 2023
Customers dispute a valid transaction for many different reasons. Before, consumers had to engage with customer service reps in physical brick-and-mortar stores. Friendly Fraud and Consumer Awarenes s Third, a lack of customer awareness will also contribute to chargeback fraud. Yes, ecommerce is crucial for sales revenue.
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