2023

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With Supply Chain Still in Flux, Executives Focus on Sustainability, Automation

Retail TouchPoints

For almost as long as retail has existed, the supply chain has contentedly operated behind the curtain. But that all changed with the COVID pandemic, the ripple effects of which brought supply chains into the spotlight. Now the supply chain is a top consideration not just for retail executives but consumers as well. As geopolitical disputes and fragile infrastructures continue to disrupt the global flow of goods, sustainability and automation topped the list of topics among supply chain professi

Supplies 328
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Digital Marketing Career Guide: Tips and Strategies for Success

Digital Doughnut

Digital marketing is an ever-evolving industry that presents a wide range of opportunities for those interested in pursuing a career in this field. Whether you are a student or an experienced professional looking for a career change, digital marketing offers a dynamic and exciting career path.

Marketing 128
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The rise of the Stanley tumbler: How a 110-year-old brand achieved viral success

RetailDive

The brand had long been marketed to workmen and outdoorsmen. But with the help of a group of influencers, the company unlocked the power of women selling to women.

Marketing 131
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11 digitally native retailers at risk of bankruptcy

RetailDive

These companies were meant to be disruptors to the industry. But as macroeconomic pressures intensify and capital gets harder to find, they may be put to their biggest test.

Retail 134
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The Pragmatic Path to Composability: Adapting to the Future through Modularity

Speaker: Jason Cottrell

Brands used to look for a vendor who could do everything. Over time, one vendor was no longer enough to meet a brand’s needs, and they added, added and added. Now they need all their vendors to work well together. That’s composable, and only some will make the cut. As customers — and your board — expect you to be in new channels and to rapidly adapt to shifts in the market, the need for true composability is more crucial than ever before.

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10 Do-it-yourself SEO Tips to Save Money

Practical eCommerce

With time and effort — not money — merchants of any size can improve organic search rankings. The post 10 Do-it-yourself SEO Tips to Save Money appeared first on Practical Ecommerce.

SEO 124
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Ad Fraud in a Challenging Economy: Optimizing Digital Advertising to Deliver Real-World Results

Retail TouchPoints

As consumer spending dips, retailers and ecommerce businesses are facing a perfect storm that is impacting their digital advertising ROI. They are being challenged with growing ad fraud in digital campaigns and a slowing economy. The result is a growing need to optimise digital campaigns to ensure they are reaching the right consumers and delivering legitimate traffic to their websites.

Marketing 315

More Trending

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Holiday Retail Forecasts and Predictions 2023

RIS News

For retailers, the holiday season is here. Succeeding in the next few months and into 2024 requires analyzing and understanding shoppers. Here to help retailers strategize, RIS presents our fourth annual guide to peak selling season.

Retail 136
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Cash still king for UK’s independent retailers

TalkingRetail

A recent survey of retailers across the UK delivers a clear message – cash remains a crucial payment method that keeps tills ringing for independent shops. The British Independent Retailers Association (BIRA), which works with over 6,000 independent businesses of all sizes across the UK, ran the survey which demonstrates cash is far from obsolete.

Retail 134
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The Entertainer joins forces with retail charity Retail Trust

365 Retail

The UK’s largest independent toy retailer, The Entertainer , has partnered with retail industry charity the Retail Trust to introduce a range of new measures to support its employees’ health and wellbeing. The partnership is set to give over 2,000 employees at The Entertainer, and their families, access to a range of personalised wellbeing resources from the Retail Trust.

Retail 128
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23 Black-Owned Businesses to Support in 2023

Smile.io

If you’re wondering how to be an ally for the Black community this February, shopping from Black-owned businesses is a great place to start. Not only are you supporting a small business owner’s dream, but by shopping from Black-owned stores you are directly and sustainably supporting a community of entrepreneurs. According to an article from US News , the number of Black small-business owners was 28% higher in the third quarter of 2021 than it was pre-pandemic.This is a step in the

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Starbucks Reaches Record-Breaking Streak of Losses

RetailWire

Starbucks investors are feeling the heat as shares continue to cool.

Retail 141
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How to Build a Better B2B Social Media Marketing Strategy in 2023

Digital Doughnut

Social media is an effective tool for B2B marketers. It also helps buyers easily discover and establish communication with vendors. Also, to succeed in social media marketing, you should implement effective marketing strategies. Let’s discuss such strategies in detail.

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Top 5 Things You Need To Know About How Generative AI Is Used In Security Tools

Forrester eCommerce

We just released a huge new report: How Security Tools Will Leverage Generative AI with collaboration across the entire Forrester Security and Risk team. This report looks at how generative AI will affect six different security domains: detection and response, Zero Trust, security leadership, product security, privacy and data protection, and risk and compliance.

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Splunk Is Good For Cisco, But Cisco Needs to Convince Splunk Customers That Cisco Is Good For Them

Forrester eCommerce

On Sept 21, Cisco announced its intention to buy Splunk for $28B in cash, it’s largest acquisition ever and fourth this year. This is a massive investment and win for Cisco from two perspectives: observability and security. Cisco’s full-stack observability platform could catapult into relevance against established competitors overnight.

Customer 488
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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The GenAI Imperative

Forrester eCommerce

Generative AI isn't crypto, or blockchain, or the metaverse. Unlike other new technologies for which we typically advise a cautious approach, we believe you must act on genAI now.

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Go Beyond The Hype: What B2B CMOs Should Do About GenAI Now

Forrester eCommerce

B2B marketing is especially fertile ground for the early adoption of generative AI (genAI) technologies and has already become a beachhead for use cases that span content operations to customer engagement. The problem is that B2B CMOs and their teams lack a process for understanding genAI’s impact, assessing organizational readiness, and prioritizing adoption areas.

B2B 479
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Meet Izola: Accelerating Forrester’s GenAI Future

Forrester eCommerce

Izola synthesizes Forrester’s research to enable clients to move faster on their top priorities and have more informed conversations with Forrester experts who apply and contextualize Forrester insights to their business-critical initiatives.

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Should You Care About Developer Productivity?

Forrester eCommerce

A recent report regarding developer productivity has set the dev world abuzz. Without going into too many details, the notion that one can effectively measure individual developer productivity has been a controversial topic since the dawn of the mainframe.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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VMware Customers: Brace For Impact

Forrester eCommerce

October 30, 2023 came and passed — the date that marked the end of Broadcom’s fiscal year and the promised close for its $61 billion VMware acquisition. In anticipation of that timing, VMware shareholders were given until October 23 to decide whether to accept Broadcom shares at $142.

Customer 456
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Don’t Be A Passive Bystander — Take An Active Approach To Insider Risk

Forrester eCommerce

One of Forrester’s best practices for managing insider risk is to turn your employees into advocates for the program. Get five tips for how to do that in this preview of our upcoming Security & Risk event in November.

Events 465
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To Build A GenAI-Powered Business App, You Need More Than An LLM

Forrester eCommerce

If you believe the headlines, large language models (LLMs) will magically reinvent how generative AI (genAI)-powered business applications get built: “Just jam your knowledge into a fine-tuned, vector-embedding, prompt-engineered large language model from one of the big players.” Things just aren’t that easy.

Customer 456
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Software AG webMethods: The Farewell Sale

Forrester eCommerce

Yesterday, I was surprised to learn that IBM is acquiring webMethods from Software AG (and also StreamSets, but I’ll focus on webMethods here). It surprised me for two reasons. First, private equity firm Silver Lake completed its acquisition of Software AG (previously a publicly traded company) on September 28.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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How GenAI Will Reshape CRM’s Value

Forrester eCommerce

Are we right to expect the same superpowers and natural dialogue that J.A.R.V.I.S., the AI assistant, brings to Iron Man as what generative AI (genAI) will bring to CRM?

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Predictions 2024: Banks Face A Boring, Yet Dangerous, Year Ahead

Forrester eCommerce

The year ahead may be relatively uneventful for the banking industry — but don’t count it out. Here are a few of the key trends to look out for.

Banking 456
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Stay Off Santa’s Naughty List: Four Ways To Responsibly Design Experiences This Holiday Season

Forrester eCommerce

Practice inclusive design this holiday season to unlock on long-term benefits. Here are four ways to implement responsible design.

B2C 453
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What I Learned About Sales Technology In 2023

Forrester eCommerce

This blog provides a 2023 year in review of the sales technology market, along with a view on how it will impact 2024.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Lacoste Evolves NFTs into Community-Focused Loyalty Program

Retail TouchPoints

French fashion brand Lacoste is expanding the utility of its UNDW3 NFT collection, first released in June 2022, to include a Web3-based loyalty program that will allow members to earn rewards and co-create, multiple sources report. Owners of one of the company’s 11,212 “Genesis Pass” UNDW3 (pronounced “underwater”) NFTs can now convert those digital tokens into an UNDW3 Card, and connect their wallets to a new dedicated site where they will gain access to “creative sessions, contests, vid

Arts 331
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The Cybersecurity Impact of PCI DSS 4.0

Retail TouchPoints

Today, it seems cash is a thing of the past, with most shoppers leaning on credit cards or even mobile payment to complete transactions for both physical and online shopping. With the increase in these forms of payments, retailers are responsible for protecting their customers’ critical data from threat actors lurking around every corner, ready to siphon sensitive personal information.

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The Power of AI to Support Field Service Employees and Maintain Exceptional Customer Experiences

Retail TouchPoints

We’re three years removed from the pandemic’s Great Resignation, and talent shortages remain across all industries, including construction, trades and other sectors requiring maintenance and repair technicians. Nearly 25% of construction workers are older than 55 — a growing trend that may see an industry short of over 340,000 workers by 2024. Over 70% of field service companies like utilities, telecom and property maintenance also have a shortage skills gap.

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Vuori Hires First CIO and Chief People Officer to Fill C-Suite Seats

Retail TouchPoints

Vuori has gone outside its own ranks to fill four C-suite positions, including the activewear brand’s first-ever Chief Information Officer, Chief People Officer and General Counsel & Corporate Secretary. The retailer also has named a new COO. Bryan Muehlberger, previously CIO of The Beachbody Company and Red Bull , will oversee all digital and information technology as Vuori’s CIO, including digital commerce and retail store technology.

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.