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Victoria’s Secret Looks to Build ‘Lifelong Relationships’ with New Combined Loyalty Program

Retail TouchPoints

(VS&Co)is piloting a new combined loyalty program for Victoria’s Secret and Pink that will allows customers to earn rewards when shopping both brands, regardless of their payment method. Customers previously earned perks through the Pink Nation loyalty program or by using their Victoria’s Secret credit card. in a statement.

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

This steady growth is being driven by an increasing number of social media users (expected to reach 5 billion worldwide this year) and the emergence of the “creator economy,” with influencers playing a significant role in promoting and selling products to their audiences. Social commerce value will keep on growing.

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Best Buy CEO Promises Enhanced Personalization, Physical Store Upgrades in FY2025

Retail TouchPoints

Best Buy closed 24 stores in FY 2024 and plans to close 10 to 15 in FY 2025. Increasingly Personalized, Highly Relevant and Motivational Content’ Noting that Best Buy can attribute “roughly 90% of our revenue to known customers,” Barry explained how the retailer would use its loyalty program to elevate personalization.

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How is AR/3D Technology Driving Next-Gen Ecommerce Best Practices?

Retail TouchPoints

For example, Nike now has Nike Fit, a mobile shopping feature that helps customers find their perfect shoe fit using their smartphone camera. The furniture and home goods space is another sector of the market that’s seeing increased applications of this technology. What Are the Benefits to Brands that Implement 3D and AR Tech?

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How Retailers can use Digital Product Strategy to Improve CX and Fuel Growth

Retail TouchPoints

With the decline in high street spending and increased online competition from ecommerce stores, companies in the retail space need to be effectively innovating to keep up. The real opportunity lies in using your digital product strategy as a way of improving the customer experience (CX) and finding new growth opportunities.

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Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns

Retail TouchPoints

Lately, Intuit Mailchimp has been laser focused on solving our customers’ clustomer problem. In our recent survey with Edelman DXI , we found that customers are 87% more likely to click into an email if it’s personalized to them, and 71% of customers are more likely to purchase from a company that sends them personalized email.

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Rewards Case Study: PetSmart Treats Rewards (+How to Recreate ther Program)

Smile.io

Part of this success can be attributed to its loyalty and rewards program— Treat Rewards.  PetSmart Treats’ loyalty program changes (in 2024) PetSmart recently announced updates to its Treats rewards program that took effect on April 2, 2024. Are you changing your rewards?   What’s new?