Retail TouchPoints

APRIL 22, 2021

More than 2 billion people watch Facebook In-Stream eligible videos every month, and 70% of In-Stream standalone video ad views are completed, according to Facebook data. Adding Facebook In-Stream to Feed & Stories can lead to a 1.5X increase in ad recall and a median 20% decrease in cost per incremental recaller.

Mobile 279

Mobile Management Customer Retail 279

Store Growers

MARCH 23, 2023

We’ll also cover how to configure it to avoid item disapprovals, and how to solve feed issues. What Is the Identifier Exists Attribute in the Product Feed? Options for the “Identifier Exists” Attribute There are only four supported values for identifier_exists: yes true no false These apply to both text feeds and XML feeds.

Consumer Electronics 91

Consumer Electronics Electronics Apparel eCommerce Platforms 91

Kissmetrics

SEPTEMBER 18, 2017

For anyone who’s wondering, their monthly active users just hit 2 billion. Facebook plans to integrate Watch episodes into the News Feed, and the company has a track record of using the News Feed to drive new features to success. They can’t simply scroll down their feed to get away from it.

Marketing 458

Marketing Games Mobile Social Media 458

Store Growers

APRIL 18, 2023

In this article, we’ll explore what it is, and how to add it correctly to your product feed. What Is the Sale Price Attribute in the Product Feed? The sale price attribute in the product feed defines the product’s price during a sale. If that doesn’t work, you can work with a supplemental feed. For example, 29.95

Shipping Costs 91

Shipping Costs Merchant Services eCommerce Platforms Shipping 91

Store Growers

JUNE 16, 2023

Thanks to the tags and your product feed inside of Google Merchant Center , Google is able to recognize which products each person is looking at. Others are more demanding and time-consuming – product feeds, for example, require tracking potential feed issues on a daily basis. Let’s check how to create these audiences.

Merchant Services 91

Merchant Services Shopping Carts Travel Events 91

Kissmetrics

MARCH 25, 2021

Shopify merchants can now connect their shops to their TikTok for Business accounts and sell products on TikTok directly, through in-feed shoppable videos and ads. Embed Your TikTok Feed on Your Website. Certain apps, such as Vop , allow you to embed your TikTok feed onto your sales website. Get Creative With Emojis.

eCommerce 296

eCommerce Merchant Services Shopify Social Media 296

Store Growers

MAY 26, 2023

Any issue with product availability in your feed can limit the effect of Google Shopping campaigns, so staying on top of this is imperative. Then, we discuss common product feed issues about availability attributes and ways to solve them. Then, we discuss common product feed issues about availability attributes and ways to solve them.

Fulfillment 91

Fulfillment eCommerce Platforms Other eCommerce 91

Store Growers

JANUARY 24, 2023

It uses all the information from your feed and website for potential buyers. In this article, I’ll show you how to get started and how you can optimize your feed for maximum impact! As long as you can put together a product feed that complies with Google’s requirements for that country, you can advertise for free!

SEO 103

SEO Article Information Shipping 103

Retail TouchPoints

SEPTEMBER 2, 2021

Tip 2: Look for Partners That are Customer-First Across All Channels. Tip 3: Go Beyond Organic Feeds and Owned Channels to Maximize ROI. But to maximize the reach and impact of influencer partnerships, brands and retailers need to think beyond the “organic feed.” Influencers have highly engaged and loyal communities.

Social Media 301

Social Media Channel eCommerce Marketing 301

Retail TouchPoints

APRIL 1, 2022

2 nd Floor: Sunset. Also featured on the second floor is baby nutrition company ByHeart, with the ByHeart x SHOWFIELDS private feeding suite for parents to nurse or nurture their babies. The second floor is dedicated to sunset and the art of self-care, featuring a CBD Culture Lounge with CBD-focused brands such as Flyers Cocktail Co.

Arts 264

Arts Accessories Clothing Presentation 264

Retail TouchPoints

AUGUST 3, 2023

To compete in a retail landscape featuring a sea of propagating consumer feeds, five growth solutions are emerging. Retail brands cannot feed the internet enough content to satisfy consumers. Micro-segmenting. The first challenge is to address the increasingly decentralized media landscape. Takeaway : We have to adapt, and quickly.

Marketing 246

Marketing Retail Social Media Consumer 246

Kissmetrics

JANUARY 12, 2021

Facebook plans to integrate Watch episodes into the News Feed, and the company has a track record of using the News Feed to drive new features to success. There’s a lot of noise in a Facebook user’s News Feed, so it’s not always easy for your ad to grab attention. They can’t simply scroll down their feed to get away from it.

Marketing 281

Marketing Social Media Games Events 281

Retail TouchPoints

JULY 28, 2023

Challenge #2: You advertise too much to existing customers The hottest topic nowadays is new customer acquisition strategies and growing the total number of new customers rather than sales from any customer. Product feed ads, like Google’s Performance Max and Meta’s Dynamic Products Ads, allow easy product segmentation.

eCommerce Platforms 244

eCommerce Platforms eCommerce Technology Marketing 244

Kissmetrics

JANUARY 20, 2021

It includes people who are shown your posts in their own feed or because their friends have interacted with you. There are two major reasons Facebook organic reach continues to drop: More content: More content is being published than there is news feed space for it to be shown. Reason 2: Reduce the Cost Per Click of Paid Campaigns.

Social Media 363

Social Media Blog Marketing Other 363

Inflow Insights

OCTOBER 21, 2021

Here’s an example from one of our client’s sites: We had previously set up specific tracking parameters for one Google Shopping feed, applied across all the links in that product feed. This meant that any landing page traffic that contained this parameter could only be coming from those data feed links.

Merchant Services 113

Merchant Services PPC SEO Recommendation 113

Store Growers

JULY 6, 2022

2 Ways to Add Shipping Information in GMC. In the product feed – add shipping information for each of your products. If the shipping info is in your feed, making changes can be a lot harder. How to Add Shipping Information to the Product Feed. There are 2 required items: Country.

Shipping Costs 91

Shipping Costs Merchant Services Shipping Information 91

Kissmetrics

AUGUST 23, 2021

Are you tired of scrolling your Instagram feed for digital inspiration and are coming up short? That’s why we sought out the best digital marketing accounts to follow and added them to our feed. We know the feeling. Why You Should Follow Neil: If you’re looking to sharpen your digital arsenal, Neil is a must-follow. Gary Vaynerchuk .

Marketing 279

Marketing SEO Games Social Media 279

Store Growers

FEBRUARY 23, 2023

In this piece, we discuss the product description attribute in Shopping feeds – what it is, how it affects the performance of your product ads, and Google’s formatting requirements for this attribute. We also outline ways to optimize the description attribute so that the items from your feed get better exposure.

Merchant Services 91

Merchant Services Shipping Costs Beauty and Health Consumer Electronics 91

Kissmetrics

JULY 22, 2021

With the new Facebook podcast feature, creators can link their iTunes RSS feed with Facebook so episodes are automatically aggregated on your Facebook news feed. Enter your desired page name 2. Once you’ve recorded an episode, you’ll want to upload the mp3 file to iTunes, generating an RSS feed link.

Social Media 247

Social Media Other Subscription Technology 247

Retail TouchPoints

SEPTEMBER 28, 2020

Step 2: Next, optimize the product images on your web site, as Google will use these on the platform. Step 3: You’ll now need to gather and input product data into your product feed. To do this, log into your Merchant Center account and go to Products > Feeds, and then click the blue “+” icon.

Merchant Services 248

Merchant Services Shipping Costs Accessories Outdoor 248

Store Growers

MAY 22, 2022

You then use GMC to upload products, manage your product feed, and integrate with other Google products. Through features like supplemental feeds or feed rules , you’re able to make bulk changes to your product feed. Option 2: Upload a product feed. Does Google Merchant Center Cost Anything?

Shipping Costs 91

Shipping Costs eCommerce Platforms Information Definition 91

Kissmetrics

AUGUST 12, 2021

After all, who doesn’t enjoy looking at delicious food pics when they’re scrolling through their feed? When this happens, revamp your feed and intrigue your audience by posting behind-the-scenes content. Think about how you can offer a personalized feed to your audience. Optimize Your Bio on Each Social Media Platform.

Social Media 331

Social Media Marketing Information Other 331

Store Growers

JUNE 11, 2018

She was trying to figure out how to get started and create a Google Shopping feed but was running into a lot of errors. Audrey had followed all of the steps herself: create a product feed from her store and link it to Google Merchant Center. Which means that the content of the product feed was below Google’s quality guidelines.

Merchant Services 168

Merchant Services Shipping Costs WooCommerce 3dcart 168

Store Growers

MARCH 7, 2024

Fix your audience source that’s sending a required parameter that doesn’t match your feed You’ll see this when your dynamic remarketing isn’t configured 100%. Double check that the remarketing code on your website is using the same product ids as the ones in your product feed in Google Merchant Center.

Recommendation 91

Recommendation Improvements Definition Other 91

ROI Revolution

AUGUST 22, 2022

Search engine optimization (SEO) ranks as a close #2 for the top digital strategy for marketing professionals right now. In this infographic, explore data from ROI’s survey of over 170 digital marketing professionals plus additional outside research to feed your understanding of the current ecommerce SEO landscape.

SEO 78

SEO eCommerce Presentation Marketing 78

Store Growers

MAY 4, 2023

Sometimes this is done to solve the “missing identifier” issue for product feeds; however, GTINs serve other functions, too. Do you need to buy a GTIN to solve the “missing identifier” issue with your product feed? 2) If you are a brand with a large inventory and you need many GTINs, you need to get a license for Company Prefix.

Merchant Services 91

Merchant Services Payment Services Reference Recommendation 91

Groove

FEBRUARY 17, 2021

Though Instagram may seem like a feed of endless photos, it's really one of the most powerful social media platforms out there for eCommerce brands. Instagram ads are so powerful because they look just like any other post or Story on a user's feed. Understand Your Audience. There are plenty to choose from!

Social Media 370

Social Media Marketing eCommerce Gifts 370

Store Growers

DECEMBER 10, 2022

You might experience trouble uploading your product feed, dealing with errors and product disapprovals, or even getting suspended. That’s why we’ve created several help articles on things like solving account suspension , fixing feed errors , or other Google Merchant Center issues are great examples of that. Data feed upload issues.

Merchant Services 91

Merchant Services Article Reference SEO 91

Groove

FEBRUARY 24, 2021

Satisfy the buyer's appetite for information by feeding them content that aids in their research process and encourages them to purchase. To share an example from my personal life as a salesperson many years ago, I always noticed that other salespeople were recommending a 2-week follow-up after a presentation.

Customer 345

Customer Technology Information Marketing 345

Retail TouchPoints

SEPTEMBER 21, 2021

In late 2 019 , the company first introduced a direct buy option, called Shop Your Look, for existing subscribers. “If The new offering expands direct buy to non-clients, making it possible for the first time ever for anyone to purchase items directly from Stitch Fix without ordering a Fix first.

Subscription 251

Subscription Fashion Accessories Recommendation 251

RTP blog

DECEMBER 20, 2019

The equivalent for digital circulars is the visual you present in the social feed. We’re seeing grocery retailers effectively bring their brand and value directly to customers’ Facebook and Instagram feeds by featuring social-savvy engaging video posts. With her thumb, she can navigate her feed quicker than I can blink.

Food and Beverages 195

Food and Beverages eCommerce Presentation Books 195

Canadian Special Events

JANUARY 3, 2024

On the evening of October 18th, the doors to the OVO Athletic centre were opened once again to the Raptors Media and friends of the organization after nearly a 2-year hiatus as the team was relocated to Florida during the Pandemic. To learn more about Decor & More check out their feeds:

Events 52

Events Customer Management 52

Store Growers

MARCH 19, 2023

Last Updated on March 20, 2023 Google regularly introduces new attributes for its shopping feed on a regular basis. In this article, we’ll cover how to use the attribute, and explain how to avoid feed issues related to it. What Is the Product Highlight Attribute in the Product Feed?

Consumer Electronics 70

Consumer Electronics Presentation Shipping Costs Electronics 70

Kissmetrics

JUNE 23, 2020

Lesson #2: Sales Channels. Lesson #2: SEO & Content Production. Setting up your Google organic feed Rank your product listing pages E-commerce content marketing workflow Technical SEO for e-commerce Making your content & transaction pages E-commerce topical clusters Content examples to look at. Lesson #2: Sales Channels.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Store Growers

MAY 7, 2023

Best Practices for Creating Product Feeds Optimizing your product feeds while keeping them fully compliant with Google’s guidelines can be a bit of a challenge if you’re new to Google Merchant Center. Make sure you browse through Google’s policies every time you’re updating a product feed.

Merchant Services 91

Merchant Services Improvements Information Customer 91

BigCommerce

OCTOBER 26, 2017

billion ecommerce shoppers worldwide in 2016, spending a combined total of almost $2 trillion (USD). Sure, going global can be as easy as connecting to your local WIFI, submitting your product feed to a marketplace, and hitting go. Create digitally progressive business opportunities with limitless potential. How limitless?

Social Media 413

Social Media eCommerce Mobile Consumer 413

Store Growers

MARCH 26, 2023

For example, to express the packaging level of a product identified with GTIN-8 number, positions 2 through 6 will be all zeroes. Use of GTINs in Ecommerce Data Feeds Shopping platforms take this application of barcodes (or GTINs) to another level. These zeros have no value, and are added as a placeholder. How are GTINs Used?

Merchant Services 91

Merchant Services Reference Books Payment Services 91