Why LUSH Traded Social Media for a New Era of Collaborative Storytelling
365 Retail
AUGUST 25, 2023
To create a revolution you need the masses, so part of Lush’s strategy is to grow its presence and tell more of their stories across different channels. What’s great about collabs is that we’ve seen a lot of organic content shared, not by us as a brand but by real customers and then the real bathroom experiences with those products.
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