Why LUSH Traded Social Media for a New Era of Collaborative Storytelling
365 Retail
AUGUST 25, 2023
To create a revolution you need the masses, so part of Lush’s strategy is to grow its presence and tell more of their stories across different channels. For example in the UK, for the launch of Lush x Stranger Things, Lush had its most engaged tweet of all time, since the brand account was created in 2009, when posting a sneak peek.
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