Why LUSH Traded Social Media for a New Era of Collaborative Storytelling
365 Retail
AUGUST 25, 2023
To create a revolution you need the masses, so part of Lush’s strategy is to grow its presence and tell more of their stories across different channels. That said, where Lush remains to have a presence on socials, it has seen some big community reactions. This is where Collaborative Storytelling comes in.
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