Retail TouchPoints

AUGUST 17, 2022

While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha — consumers born after 2010 — have grown up immersed in technology. families say their children under 12 influence family purchasing decisions, according to the National Retail Federation.

Social Media 260

Social Media Omnichannel Apparel Consumer 260

Kissmetrics

FEBRUARY 23, 2021

Every new generation brings new customs, behaviors, and cultural phenomena that shape the world as we know it. Generation Alpha covers those born between 2010 and 2024. Generation Alpha Social Media Trends. Young people are increasingly drawn to social media. Most of their parents are Millennials.

Social Media 271

Social Media Marketing Technology Information 271

ROI Revolution

JUNE 17, 2022

As of 2020, mobile paid search ad spend was less than social media ad spend by about $700 million , coming in at $32.6 billion, with social media moving to rank second at $48.2 Using an omnichannel approach to create a cohesive customer journey will be critical to profitable success in 2022 and beyond.

PPC 78

PPC Mobile Social Media Search Marketing 78