Retail TouchPoints

AUGUST 17, 2022

While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha — consumers born after 2010 — have grown up immersed in technology. families say their children under 12 influence family purchasing decisions, according to the National Retail Federation.

Social Media 257

Social Media Omnichannel Apparel Consumer 257

Kissmetrics

FEBRUARY 23, 2021

Generation Alpha covers those born between 2010 and 2024. For starters, Generation Alpha will be the most technologically advanced generation to date, growing up with mobile devices, AI, social media, advanced healthcare, and robotics as parts of their everyday lives. Generation Alpha Social Media Trends.

Social Media 271

Social Media Marketing Technology Information 271

ROI Revolution

JUNE 17, 2022

As of 2020, mobile paid search ad spend was less than social media ad spend by about $700 million , coming in at $32.6 billion, with social media moving to rank second at $48.2 By 2024, digital search ad spending will approach $100 billion. Mobile accounts for over two-thirds of total paid search ad clicks.

PPC 78

PPC Mobile Social Media Search Marketing 78