How Kids Foot Locker Inspires Gen Alpha…from TikTok to the Metaverse
Retail TouchPoints
AUGUST 17, 2022
While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha — consumers born after 2010 — have grown up immersed in technology. families say their children under 12 influence family purchasing decisions, according to the National Retail Federation.
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