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Drew Barrymore Joins Grove Collaborative as Sustainability Advocate

Retail TouchPoints

The certified B Corp retailer, which has a goal of being 100% plastic-free by 2025 , will deploy Barrymore for its first multi-channel brand campaign, “Wish-cycling,” which seeks to debunk the myth that plastic recycling can provide a solution to the environmental crisis plastic represents.

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Kooomo Review: Future Ecommerce Today

Ecommerce Platforms

A certain Michael based in the UK simply used a telephone line to connect a multi-user transaction processor computer to his television and boom! A system that essentially merges multiple sales channels on one platform, allowing users to centrally manage every aspect of their online businesses. Fair enough, but let’s face it.

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What a Baby Clothes Blog Can Teach You About 991% YoY Growth Using Paid Acquisition

Kissmetrics

Multi-Channel Expansion. But scaling to multiple channels takes some finesse and strategy. Getting a handle on one channel can be difficult enough. Here are the four biggies to consider when you want to expand to multi-channels: 1. More channels means more sales means more questions from more customers.

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13 Reasons Why Direct Mail Isn’t Dead

Kissmetrics

Even better, the prospect response rate increased by 190% compared to 2015. Despite what the haters say, direct mail is still holding its own against other marketing channels. Every great marketing strategy uses multiple channels. Direct Mail is Multi-Sensory. Talk about multi-sensory. Many marketers are in shock.

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Navigating Omnichannel Complexities: 3 Tips for Success

GetElastic

Whether they started out online or as physical business, knowing which channels to leverage can be tricky. Stefan Sjostrand, Ikea Canada President, recently shared his views on multi-channel retailing and how many businesses are doing it “wrong”. In 2015 alone, experts estimated that US$4.1-billion billion of total U.S.

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Trends Analysis: QR codes and the eCommerce Experience

ESW

Whether you are a DTC brand or a multi-channel retailer, QR codes present a huge opportunity. While they may have become a joke in the west, their popularity has continued to rise in Asia. Quick response codes are making a comeback, and have the potential to transform the eCommerce experience. And if you don’t care to scan it?

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Shopify vs 3DCart (Jan 2021): Which Should You Use?

Ecommerce Platforms

Support for multi-channel selling across social media and Amazon. Multi-lingual capabilities – no site-wide multi-lingual capabilities are offered by either platform. With both platforms, for closer implementation of multi-lingual capabilities, you have to resort to either hand-coding or third-party tools/support.

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