ROI Revolution

JUNE 22, 2017

With online shopping changing dramatically these past two years, we’ve seen PPC strategies diverging strongly between Google and the Yahoo/Bing Network. With nearly half of all search clicks, mobile fully surpassed desktop in 2016. Desktop’s losses started leveling out last year, ending 2016 with 41% click share. Google (YOY).

PPC 60

PPC eCommerce Payments Payment Services 60

Omniconvert

DECEMBER 3, 2019

In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Luca Senatore, a dynamic speaker and digital marketing expert rated #5 Top International PPC Expert and #21 Most Influential PPC Expert 2015 and 2016. Welcome to Growth Interviews!

PPC 88

PPC Blog eCommerce Marketing 88

BigCommerce

JULY 13, 2017

After all, eBay has a total 167 million shoppers, whom of which spent $84 billion in 2016 alone. That’s why in November 2016 , BigCommerce and eBay partnered up to make getting set up that much easier –– and increase revenue for savvy brands looking to grow sales without much work. Clive de Sousa, CEO, Glory Cycles. Final Word.

BigCommerce 415

BigCommerce Multi-channel Gifts Channel 415

ROI Revolution

OCTOBER 4, 2017

Desktop text ad CTR has fallen by nearly 25% Y/Y according to our Q1 2016 data. The post Master Mobile Advertising: PPC Ecommerce Opportunities Unveiled appeared first on ROI Revolution. Mobile + tablet click share is now 55%.

PPC 60

PPC Mobile eCommerce Search Marketing 60

Inflow Insights

JANUARY 15, 2020

Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. Target those people when driving traffic to your website through PPC and SEO.

PPC 162

PPC eCommerce SEO X-cart 162

BigCommerce

NOVEMBER 28, 2017

Niche PPC Strategies. This means we have excluded brands from the data set that joined BigCommerce prior to Cyber Week 2016. And in fact, the biggest increase in orders and sales in 2017 over 2016 was on Thanksgiving itself. Automotive merchants on BigCommerce made 40.23% more in 2017 than 2016 during Cyber Week.

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

BigCommerce

MAY 2, 2017

We worked with Amazon SEO expert Bryan Bowman in the Fall of 2016 to publish a comprehensive, step-by-step guide to ranking on page 1 of Amazon. So I dropped my price to cost and cranked up the PPC. So I rearranged the title, lowered the price and re-introduced PPC. On Amazon, you have to rely on search – all the time.

Payment Services 379

Payment Services Merchant Services Payments BigCommerce 379

BigCommerce

AUGUST 10, 2018

Achieve organic search visibility and decrease paid PPC costs, subsequently increased ROAS or testing new keyword waters with the saved money. 2016: The Big Mistake Is Realized. EDD began converting back to custom tables in 2016 and has largely completed that journey. 2016: Automattic Buys WooThemes. Before WordPress 3.0

eCommerce 365

eCommerce WooCommerce BigCommerce Download 365

eCommerceFuel

AUGUST 2, 2023

When we run PPC ads on Amazon, we are mainly looking to use the PPC as a method of increasing our organic search ranking in Amazon.” — ECF Member One ECF member generated $8,197 in sales from $459 ad spend—a 1,685% increase. It’s the best PPC $ we’ve spent.” —ECF This is part of the secret sauce of Amazon SEO.

PPC 26

PPC Improvements Management SEO 26

BigCommerce

APRIL 20, 2018

Since February 2016, these are the only type of ads that show in this position on desktop. Ad Groups with various biddings (via PPC Hero). Since Google has long removed right side ads from desktop search results, PLAs are the only ads that show in this position. Google PLAs displaying in the upper right corner of search results.

Merchant Services 419

Merchant Services Shipping Costs SEO Information 419

Inflow Insights

JULY 8, 2019

What is Keyword Level Call Tracking (PPC Call Tracking)? Why Integrate PPC Call Tracking? Call tracking for PPC at the keyword level yields more revenue in a number of ways: Understand the intent of phone leads : What are they looking to get, what questions or objections are they raising, and what is their path to convert?

PPC 61

PPC eCommerce Multi-channel SEO 61

Algopix

JUNE 16, 2022

An all-in-one market intelligence engine, it’s been empowering sellers to make data-driven decisions since 2016. That word means the seller is using Amazon PPC to market the product, which in and of itself suggests it’s profitable. Algopix is one example of a product research solution you could employ. It’s also straightforward!

Shipping Costs 78

Shipping Costs PPC Recommendation Information 78

Kissmetrics

MARCH 16, 2018

What about pay-per-click (PPC)? Over 100 million adults made a catalog purchase in 2016. Compare that to email and PPC marketing that average at just 0.6%. So the try organic posting. But, Facebook organic reach is hovering at just 2%. Social media traffic in general? It’s half of what it was just a few years back!

Marketing 249

Marketing Mobile PPC Games 249

FastSpring

MARCH 11, 2021

billion unique users in 2016 to 4.2 Channels: over 10 channels including #seo , #ppc , #socialmediamarketing , #email_marketing , #hangouts , #good_finds , etc. They have channels related to marketing strategies, PPC, PPV, PPI, marketing tools, and many more. Visit [link] to learn more. The era of messaging apps is on the rise.

SEO 147

SEO Marketing Channel PPC 147

ChannelAdvisor

DECEMBER 21, 2016

It’s almost inconceivable that in 2016, almost 2017, there are some businesses out there that only focus on one marketing channel. Whether it’s PPC, SEO, social, marketplaces or email, having tunnel vision on one channel is usually not a good idea. SEO, marketplaces and PPC aren’t going to be your best marketing options.

Multichannel 45

Multichannel PPC Social Media SEO 45

GetElastic

NOVEMBER 21, 2019

The digital affiliates who run ads are generally paid on a pay-per-click (PPC) method. And, given that retailers already lost nearly 20% of their digital ad spend to click fraud abuse back in 2016, it’s now more of a problem than ever. . Their ad revenue is based on the amount of traffic they can drive to the advertiser’s site.

Social Media 128

Social Media PPC Technology Definition 128

BigCommerce

SEPTEMBER 4, 2018

over 2016 to $691.9 over 2016 to $138.4 As more brands gear up to spend on PPC , Facebook Advertising and more – costs will go up. It’s a good time to be selling online – especially leading up to the holidays. In 2017, holiday season sales accounted for more than one-quarter of total annual retail sales, rising 5.5%

Mobile 282

Mobile Shipping Costs eCommerce Gifts 282

Inflow Insights

JULY 13, 2021

Editor’s note: This blog was originally published in 2016 and has been edited to maintain accuracy and adherence to modern email marketing practices. Oftentimes, CPA for giveaways can be lower than PPC, paid social, and other marketing channels. Offer landing pages are great for PPC, social, and affiliate channels.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

Kissmetrics

MARCH 12, 2018

If you were doing PPC and targeted the broad match for social media, ads would show with any searches including social or media. If you were doing PPC and targeted the exact match for social media, ads would only show if someone typed in social media but not any other variation of that phrase. Organic results would include the same.

Social Media 209

Social Media SEO PPC Information 209

FastSpring

FEBRUARY 20, 2019

Fraud is an increasingly prevalent issue in ecommerce; in 2016, fraud cost consumers over $16.7 Drive more click-throughs to your site using FastSpring’s optimization tools to track email marketing, banner Ads, and PPC campaign analytics. Fraud Prevention. Reducing fraud rate is the best way to protect your hard earned sales revenue.

Payment Services 63

Payment Services Payments eCommerce eCommerce Platforms 63

Kissmetrics

OCTOBER 23, 2020

According to a 2016 Statista study , 24% of US-based companies had hired roughly three marketing/advertising agencies, while 23% were working with two agencies. For instance: 48% of full-service agencies outsourced PPC services 28% of full-services agencies outsourced content marketing services. Unlikely to Outsource Tasks.

Marketing 254

Marketing Social Media SEO PPC 254

Kissmetrics

FEBRUARY 2, 2021

PPC sports varied results. As of March 2016, the platform was up to 300 million monthly unique users. After all, it takes a long time for SEO to impact your business. Social media requires a lot of attention, and banner ads don’t really work very well these days. So what’s the answer?

Social Media 239

Social Media Marketing SEO Payment Services 239

Store Growers

MAY 1, 2019

Source: Wordstream Google Ads data (2016). If you’re in Bing territory , consider broadening your PPC activities. Source: Klaviyo Ecommerce Email Benchmark Report (Q4 2016). Average Google Ads Clickthrough Rate (by percentile). 25th percentile: 1.91%. 50th percentile: 3.23%. 75th percentile: 5.58%. Why should you care?

eCommerce 128

eCommerce Mobile Shopping Carts Beauty and Health 128

Demac Media

JULY 31, 2017

The Demac team was able to use Google Adwords intelligently and cost efficiently to help Boathouse get a 10x on average return on investment, and a 1000% return on ad spend (ROAS) since 2016. Right Place, Perfect Time. Related: Why a Holistic SEM Approach Makes for Guaranteed Growth. Connecting Online with Offline.

Marketing 48

Marketing Magento PPC Apparel 48

ecomdash

MAY 16, 2019

What started out as a 24-hour sale in 2015 and 2016, grew to 30 hours in 2017, and 36 hours last year. Amazon PPC bid updates. Essentially, it’s a deal-focused sale that is only open to Prime members. The name, Amazon Prime Day, no longer does the event justice. It could last 40 hours or more – maybe even a full week! Ad copy changes.

Shipping Costs 64

Shipping Costs Fulfillment Events Shipping 64

ESW

NOVEMBER 26, 2018

Consider DTC shoe brand Allbirds, which entered the footwear market in early 2016 with a pair of wool sneakers. At a given moment, a consumer could be following 100 brands on Instagram, considering purchases from two or three of those brands, and trying to ignore irrelevant PPC ads or promoted posts from dozens of other brands.

Consumer 94

Consumer eCommerce Electronics Customer Experience 94

Inflow Insights

NOVEMBER 14, 2017

She advises defining performance metrics; creating a budget; establishing a plan around peak promotions; preparing for SEO changes; launching PPC holiday ads; and more. According to Kissmetrics , in 2016, the ROI for email marketing was $44 for every $1 spent. Don’t have a holiday strategy? Don’t forget to leverage email.

eCommerce Marketing 68

eCommerce Marketing eCommerce Marketing Magento 68

BigCommerce

FEBRUARY 13, 2018

With the help of short text ad copy and display URLs, online retailers began using the tool in a pay-per-click (PPC) context. Forbes reported in 2016 that 57% of people surveyed in 24 countries across six continents had made an online purchase in the past six months. 2005 – Amazon introduces Amazon Prime membership.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

BigCommerce

AUGUST 31, 2017

In 2016, Black Friday and Cyber Monday shifted from two days into an entire weekend of sales. On average our ad costs increase 30% during the holidays due to higher demand and activity, especially when the ad source price is bid on like PPC, etc. Starting early can help marketers avoid rushing later.

Marketing 252

Marketing Shipping Costs Multi-channel Channel 252

Store Growers

MAY 16, 2019

In their second year of operations, 2016, the company did $12 million in sales. So when we look at it from a PPC perspective, their domain choice was a good one. Their trajectories weren’t 100% the same, but Raden focused a lot less on brand and a lot more on the product. This might have contributed to the brand’s demise.

Shipping Costs 130

Shipping Costs Travel Books Marketing 130

ROI Revolution

JULY 2, 2020

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. It’s time to take your SEO and PPC efforts to the next level. 6/16 update.

eCommerce 173

eCommerce Payment Services Merchant Services Small Business Retail 173

ROI Revolution

OCTOBER 1, 2020

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. It’s time to take your SEO and PPC efforts to the next level. 6/16 update.

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

ROI Revolution

AUGUST 4, 2020

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. It’s time to take your SEO and PPC efforts to the next level. 6/16 update.

eCommerce 158

eCommerce Payment Services Merchant Services Small Business Retail 158

ROI Revolution

SEPTEMBER 9, 2020

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. It’s time to take your SEO and PPC efforts to the next level. 6/16 update.

eCommerce 147

eCommerce Payment Services Merchant Services Small Business Retail 147

ROI Revolution

NOVEMBER 4, 2020

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. It’s time to take your SEO and PPC efforts to the next level. 6/16 update.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

MARCH 2, 2021

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. It’s time to take your SEO and PPC efforts to the next level. 6/16 update.

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

DECEMBER 3, 2020

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. It’s time to take your SEO and PPC efforts to the next level. 6/16 update.

eCommerce 156

eCommerce Social Media Payment Services Small Business Retail 156