ROI Revolution

MARCH 8, 2018

In Part One of this topic , we covered three key trends in paid search marketing: mobile, attribution, and AI/Machine Learning. The Meteoric Rise of Voice Search. In 2017, 20% of all search occurred via voice search rather than a typed query. Let’s get to it! Did that catch your attention?

Search Marketing 60

Search Marketing Marketing PPC Social Media 60

ROI Revolution

JUNE 17, 2022

Google is by far the leading traditional search engine for paid advertising, with 85.6% of the desktop market share as of January 2022. Google dominates even more on mobile, with 93.3% of the mobile search engine market share. Search ad spending makes up 41% of all digital ad spending. respectively.

PPC 78

PPC Mobile Social Media Search Marketing 78

ROI Revolution

APRIL 12, 2022

With all of the uncertainty that came at the beginning of the pandemic in early 2020, paid search ad spend declined significantly as brands and retailers reduced their budgets. Paid advertising spend on Google was up 14% year-over-year in February 2020, but in March 2020, growth dropped to just 4%. After growing just 5.9%

Marketing 172

Marketing Social Media White Paper SEO 172

Kissmetrics

JANUARY 21, 2021

The best knowledge we have of Google’s algorithm comes in the form of major algorithm updates like: Mobile-first update (July 2019): Googlebot now looks at all websites as a smartphone, prioritizing sites that work well on mobile devices. Aim for under 2 seconds for a really fast site and under one second for mobile devices.

Improvements 363

Improvements SEO Social Media Mobile 363

ROI Revolution

DECEMBER 2, 2021

Published March 12, 2020. billion in sales compared to $9 billion in 2020. In-store sales were up nearly 43% over Black Friday 2020, with department stores up 86.4%. It comes as little surprise that we’re $19 billion further ahead in spending compared to this point in 2020. Privacy budgets doubled YoY in 2020 to $2.4

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

MAY 23, 2022

of all online ad revenue in 2020. TV and digital video are nearly tied as the most effective video ad channels, with 47% of marketing professionals naming TV (including linear and CTV) and 46% naming digital video (including online or mobile ads) as the most valuable for achieving advertising goals. In 2020, it grew 34.1%

Social Media 78

Social Media eCommerce White Paper Mobile 78

ROI Revolution

JANUARY 5, 2022

Published March 12, 2020. growth over 2020. Where 2020 was ecommerce’s year to shine, nonecommerce sales took the crown last year. in 2020, in-person sales grew 15.4% 47% of shoppers plan to shop in-store this holiday season, up from 39% in 2020. since June 2020. Updated January 5, 2022. Sensormatic).

eCommerce 78

eCommerce Social Media Payments Payment Services 78