ROI Revolution

MARCH 8, 2018

In Part One of this topic , we covered three key trends in paid search marketing: mobile, attribution, and AI/Machine Learning. The Meteoric Rise of Voice Search. In 2017, 20% of all search occurred via voice search rather than a typed query. And based on our client data, those searches are converting.

Search Marketing 60

Search Marketing Marketing PPC Social Media 60

ROI Revolution

APRIL 12, 2022

With all of the uncertainty that came at the beginning of the pandemic in early 2020, paid search ad spend declined significantly as brands and retailers reduced their budgets. Paid advertising spend on Google was up 14% year-over-year in February 2020, but in March 2020, growth dropped to just 4%. After growing just 5.9%

Marketing 172

Marketing Social Media White Paper SEO 172

Kissmetrics

JANUARY 21, 2021

I’m going back to basics with on-page SEO to help you understand the new SEO rules, learn how to optimize for both humans and search algorithm crawlers, and to master on-page and off-page SEO. I could jump right into some actionable SEO strategies to use on your site right now. I learned this the hard way.

Improvements 363

Improvements SEO Social Media Mobile 363

Kissmetrics

FEBRUARY 4, 2021

In late 2017, NP Digital was born, ready to deliver digital marketing services at a superior level. We’re a performance marketing agency, working with enterprise clients and challenger brands to grow their businesses. We offer affordable, full-spectrum digital marketing geared to small- and medium-sized businesses.

Marketing 275

Marketing SEO eCommerce Social Media 275

ROI Revolution

NOVEMBER 2, 2021

Suppliers will face an additional $12 billion in manufacturing costs in 2021 over 2020 ( Salesforce ). increase over 2020. YoY in 2020 in light of the COVID-19 pandemic, with ecommerce as a whole surging from $140.28 The percentage of online holiday sales grew the least from 2017 to 2018, when online sales went from 16.2%

eCommerce 144

eCommerce Gifts Shipping Costs SEO 144

ROI Revolution

DECEMBER 2, 2021

Published March 12, 2020. billion in sales compared to $9 billion in 2020. In-store sales were up nearly 43% over Black Friday 2020, with department stores up 86.4%. It comes as little surprise that we’re $19 billion further ahead in spending compared to this point in 2020. Privacy budgets doubled YoY in 2020 to $2.4

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

DECEMBER 2, 2021

That means consumers started their holiday shopping earlier than ever – so it comes as no surprise that we’re $19 billion further ahead in spending compared to this point in 2020. billion in 2021 after growing $9 billion in 2020. increase over 2020. The most popular products purchased varied over the course of each day.

eCommerce 78

eCommerce Shipping Costs Gifts Social Media 78