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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. of the desktop market share as of January 2022. respectively.

PPC 78
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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

Paid search advertising is the top initiative for digital marketing professionals this year, with 55% naming it as a priority for their brand in 2022. Paid search ads make up 41% of all digital ad spend, and by 2024, spending will approach $100 billion. 28% of marketers use automation in their PPC advertising efforts.

Marketing 172
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

million in 2017. The home décor market is expected to be valued at $202 billion by 2024, a 20% increase from 2019. By 2024, annual paid ad spend is projected to hit $109.1 Paid search ad spend will grow 24.0% It will be nearly double that in 2024. growth this year. million in 2021 and hit $502.6 YoY growth.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [January 2022]

ROI Revolution

million in 2017. The home décor market is expected to be valued at $202 billion by 2024, a 20% increase from 2019. By 2024, annual paid ad spend is projected to hit $109.1 Paid search ad spend will grow 24.0% It will be nearly double that in 2024. growth this year. million in 2021 and hit $502.6 YoY growth.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [November 2021]

ROI Revolution

million in 2017. The home décor market is expected to be valued at $202 billion by 2024, a 20% increase from 2019. By 2024, annual paid ad spend is projected to hit $109.1 Paid search ad spend will grow 24.0% It will be nearly double that in 2024. growth this year. million in 2021 and hit $502.6 YoY growth.