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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. naming it as a priority for their brand in 2022.

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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

Paid search ads make up 41% of all digital ad spend, and by 2024, spending will approach $100 billion. 28% of marketers use automation in their PPC advertising efforts. The popularity of social commerce has been rising steadily since 2017, when there were just 45.8 Automation, Smart Shopping, & Performance Max.

Marketing 172
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What to Expect in Ecommerce From the Recession in 2023 

ROI Revolution

However, The Fed isn’t expected to cut interest rates until 2024. Statista, Retail e-commerce revenue in the United States from 2017 to 2027. Around the middle of 2023 , layoffs and economic slowdown are expected to peak and inflation is expected to come down. At ROI Revolution, we call this concept the digital search duopoly.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

million in 2017. The home décor market is expected to be valued at $202 billion by 2024, a 20% increase from 2019. By 2024, annual paid ad spend is projected to hit $109.1 It will be nearly double that in 2024. growth this year. Revenue from ecommerce is expected to reach $469.3 million in 2021 and hit $502.6 YoY growth.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [November 2021]

ROI Revolution

million in 2017. The home décor market is expected to be valued at $202 billion by 2024, a 20% increase from 2019. By 2024, annual paid ad spend is projected to hit $109.1 It will be nearly double that in 2024. growth this year. Revenue from ecommerce is expected to reach $469.3 million in 2021 and hit $502.6 YoY growth.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [January 2022]

ROI Revolution

million in 2017. The home décor market is expected to be valued at $202 billion by 2024, a 20% increase from 2019. By 2024, annual paid ad spend is projected to hit $109.1 It will be nearly double that in 2024. growth this year. Revenue from ecommerce is expected to reach $469.3 million in 2021 and hit $502.6 YoY growth.