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AdTech Is Losing The Plot On Made-for-Arbitrage (MFA) Sites

Forrester eCommerce

The company created the site in 2017 as a subdomain, stretched its own content to fit more ad formats (e.g., turning 700-word articles into 34 slides), and sold advertising on this made-for-arbitrage (MFA) site to brands who […] Last week, Forbes was accused of misleading major advertisers with a spoof of its own website – www3.forbes.com.

Article 239
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The Body Shop UK Enters Administration

Retail TouchPoints

In 2006 Roddick sold the company to cosmetics giant L’Oréal , which sold it again to Natura &Co in 2017. The Body Shop has faced an extended period of financial challenges under past owners, coinciding with a difficult trading environment for the wider retail sector,” according to a quote from FRP in the Reuters article.

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2017’s Most Popular Personalization Articles

Dynamic Yield

The year's best personalization articles will prepare you to make personalization a part of your brand’s mission now, so you can reap the rewards to come. The post 2017’s Most Popular Personalization Articles appeared first on Dynamic Yield.

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2017’s Most Popular Personalization Articles

Dynamic Yield

The year's best personalization articles will prepare you to make personalization a part of your brand’s mission now, so you can reap the rewards to come. The post 2017’s Most Popular Personalization Articles appeared first on Dynamic Yield.

Article 28
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5 Mistakes Killing Your Retargeting Campaigns (+ a Framework to 10X Increase Their Efficiency in 2017)

BigCommerce

million Americans are planning to use ad blocker in 2017! I’ve covered customer research in detail in my article about Facebook Ads. I’ve covered Free-Return Policy impacts ecommerce PPC campaigns in a separate article. According to an Infolinks study, 86% of U.S. consumers suffer from “banner blindness.”. No wonder 86.6

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SEO is Turning into a Questions and Answers Game

Kissmetrics

I was reading an article from my buddy the other day and he had an interesting trend. None-the-less we were able to gather some interesting stats as we have data going back to 2017. Here’s what the question searches looked like in 2017. In 2017 it was 13.41% and it went up to 14.52% in 2020. And here’s 2018.

SEO 358
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2017: A year in review (and a preview of 2018)

Ecommerce Platforms

2017 was an interesting year for me. months of 2017 traveling around the Southwest (we spent the time in Colorado and New Mexico). One thing I noticed that was a bit different in 2017 than in previous years: organizations are more ‘data smart’ than they used to be. months of 2016 and the first 1.5

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