Forrester eCommerce

APRIL 10, 2024

The company created the site in 2017 as a subdomain, stretched its own content to fit more ad formats (e.g., Last week, Forbes was accused of misleading major advertisers with a spoof of its own website – www3.forbes.com. forbes.com.

Article 228

Article B2C Customer Marketing 228

BigCommerce

MARCH 27, 2018

trillion in 2017. To give that a bit of perspective, global B2C sales topped $2.1 trillion in 2017. B2C ecommerce accounted for $660 billion in 2017. That’s a 262% difference between B2B and B2C revenue globally, and a 68% difference in the U.S. They are just like any average B2C shopper. In the U.S.

B2B 333

B2B B2C eCommerce Multi-channel 333

Optimizely

MARCH 7, 2019

When you think of your role as a B2C marketer, does “technologist” immediately come to mind as a description? Consider the following stats from MarTech Today : The MarTech industry grew by 27% (1,500 new solutions) YoY from 2017 to 2018. The B2C marketer’s technology challenge. If it doesn’t, it should. …and much more.

B2C 170

B2C Marketing Technology Customer Loyalty 170

BigCommerce

OCTOBER 10, 2017

And these charts come from Klaviyo’s commerce email marketing benchmark report (2017). With an ecommerce business, especially a B2C business, there are a lot a lot of customers and prospects in and out in the months between October and January. 90% more orders on your customer reactivation. 93% more orders on your welcome campaigns.

Shipping Costs 407

Shipping Costs X-cart Marketing BigCommerce 407

Forrester eCommerce

MARCH 30, 2023

BRAND ENERGY REBOOT In 2017, we introduced a seminal approach to understanding a brand’s performance: Forrester’s Brand Energy framework. Based on a survey of 4,436 US online adults, we combined iterative data-mining techniques and structured equation modeling to test millions (yes, millions!)

Customer Experience 195

Customer Experience B2C Customer Marketing 195

Optimizely

JUNE 25, 2018

The market is growing rapidly, with overall ecommerce sales surpassing $335 billion in 2017 — up from $186 billion just five years ago in 2012. While this growth is great news for B2C brands, it’s also created a highly competitive market. . Ecommerce has changed drastically in the past few years.

Webinar 150

Webinar eCommerce Customer Loyalty B2C 150

Retail TouchPoints

APRIL 20, 2023

Digital commerce revenues in these eight countries have quadrupled since 2017, reaching the equivalent of $211 billion in 2022, and this number will only grow as these markets mature. Vacirca noted that the first step for many Western retailers in these countries won’t necessarily be in B2C, but B2B.

Social Media 281

Social Media B2B Supplies B2C 281

Groove

JUNE 25, 2020

For example, if your client has both B2B and B2C sales, you can put B2C deals into its own eCommerce pipeline, so you don't mess up their B2B pipeline. Benefits of the BigCommerce & HubSpot Integration. First, this integration gives you the ability to choose which pipeline your deals go into.

BigCommerce 349

BigCommerce B2C B2B eCommerce 349

BigCommerce

FEBRUARY 13, 2018

Generally, there are six main models of ecommerce that businesses can be categorized into: B2C. Business-to-Consumer (B2C). B2C ecommerce ecompasses transcations made between a business and a consumer. 2017 Instagram shoppable posts are introduced. 2017 Cyber Monday sales exceed $6.5B. Types of Ecommerce.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

Groove

MARCH 31, 2022

Ten years later in 2015, the B2C brand partnered with Groove Commerce to enhance its online presence and overall eCommerce strategy. Upon launching the Cutter and Buck website on BigCommerce back in 2017, the Groove Commerce team completely redesigned the site. The Challenge.

SEO 195

SEO Fashion Apparel Merchant Services 195

Forrester eCommerce

APRIL 4, 2019

Apple first introduced Intelligent Tracking Protection (ITP) in 2017, but the latest update (2.1) creates a new set of challenges for advertisers, publishers, and tech vendors that make money from online behavioral advertising (OBA), attribution, web analytics, testing, and personalization.

Mobile 393

Mobile B2C Marketing 393

Optimizely

JULY 10, 2018

In 2017, the total number of business and consumer emails sent and received per day reached 269 billion. Every B2C marketer must invest in omnichannel marketing in 2018 or you won’t remain competitive. Now, just to be clear, we’re not saying your B2C brand should stop using email. over the next four years, reaching 319.6

Marketing 236

Marketing Social Media eCommerce Shopping Carts 236

BigCommerce

OCTOBER 20, 2017

Just by the end of 2017, Forrester expects B2B ecommerce to reach $889 billion and represent 11% of total B2B sales in the U.S. Like B2C, B2B businesses know the importance of offering a multi-channel experience to drive sales. B2B ecommerce will reach $1.2 trillion and account for 13.1% of all B2B sales in the U.S. FlexFire LEDs.

B2B 251

B2B eCommerce Payment Services Multi-channel 251

Forrester eCommerce

FEBRUARY 5, 2019

The Journey From Energy To Experience In the summer of 2017, I, along with my Forrester colleagues, wrote up the results of our year-long endeavor to build an analytically sophisticated, data-driven framework for emotion-led branding.

Customer Experience 365

Customer Experience B2C Customer Marketing 365

RTP blog

JANUARY 19, 2018

For many companies in the B2C space, moving away from classic advertising towards influencer marketing has not only added substantial ROI, but in many cases, has kept them in business. The rise of social has given way to an entirely new array of marketing tools, strategies and practices. Influencer marketing firm Tomoson.

Social Media 300

Social Media B2C Recommendation Marketing 300

BigCommerce

JUNE 20, 2017

It’s an industry that lives in the margins of both B2B and B2C. After launching our Stencil-based theme in January 2017, we’ve seen a 32% increase in online sales revenue and our average order value is up 27% over the first quarter of 2016. Selling technology is hard. Some folks need enough for an entire office.

Electronics 337

Electronics Technology BigCommerce eCommerce 337

Ecommerce Platforms

OCTOBER 15, 2018

Ok, it goes without saying that B2C has unlimited opportunities for strategic entrepreneurs. But so is the fact that B2B is outdoing B2C in online revenue. A report by Statista estimated that while B2C was able to cumulatively achieve an impressive $2.2 B2B ecommerce in 2017 had grown to a value of $7.7 That’s a given.

eCommerce Platforms 142

eCommerce Platforms B2B Payment Services Merchant Services 142

ChannelAdvisor

AUGUST 2, 2017

Sellers had the opportunity to attend a range of sessions, including presentations by Hal Lawton, Senior Vice President of eBay North America; Bob Kupbens, VP, B2C Selling & Global Trust; and Mohan Patt, VP, Buyer Experience, Product and Engineering on how eBay is modernizing and simplifying the business.

Shipping Costs 60

Shipping Costs eCommerce Workshop Mobile 60

Forrester eCommerce

NOVEMBER 1, 2018

6,445 crore (US$970 million) for the 2017-2018 fiscal year. This week India’s key eCommerce firms — Flipkart, Paytm Mall, PhonePe, ShopClues, and Swiggy — posted combined losses of ?6,445 We expect this to worsen in the coming years as companies scale up rapidly to capture market share.

eCommerce 336

eCommerce Marketing Mobile B2C 336

GetElastic

APRIL 8, 2021

Forrester Research reports that the B2B ecommerce market totaled $889 billion in 2017. B2B ecommerce has quietly grown to surpass the size of the more visible B2C ecommerce marketplace, today accounting for 2.5 the volume of B2C online purchases. By 2020, that number is projected to eclipse $1.2

B2B 148

B2B eCommerce B2C Payment Services 148

Optimizely

MAY 6, 2019

Much like the phases of the moon, your buyers go through a series of stages as they engage with your B2C brand. Not every B2C business has the same exact customer lifecycle. But your goal as a B2C marketer should always be to push them through the sales funnel and drive them towards that final stage.

eCommerce Marketing 170

eCommerce Marketing Customer Marketing eCommerce 170

Forrester eCommerce

APRIL 30, 2018

In our first Marketing Automation Technology Forecast, 2017 To 2023, we expect global spending on […]. As digital marketing complexity increases, more marketers are embracing automation tools to improve efficiency and speed to market.

Marketing 320

Marketing Channel Management Technology 320

TradeGecko

MAY 28, 2018

The B2B eCommerce market reached a huge $7.661 trillion by the end of 2017 – more than triple that of the B2C eCommerce market.

B2B 75

B2B eCommerce B2C eCommerce Marketing 75

Ecommerce Platforms

APRIL 28, 2018

DSIM, 2017). Wordstream, 2017). Wordstream, 2017). Wordstream, 2017). Wordstream, 2017). Smartinsights, 2017). B2B ecommerce sales are expected to outgrow B2C sales, reaching 6.7 CMS Connected, 2017). Statista, 2017). DDB Worldwide, 2017). Monetate, 2017). Monetate, 2017).

eCommerce 187

eCommerce Live Chat B2B Social Media 187

Optimizely

DECEMBER 21, 2017

Every B2C marketer needs to know about contextual commerce. That’s why contextual commerce is so important in B2C marketing. In April 2017, Mastercard launched an AI-powered chatbot on Facebook Messenger that allows a customer to shop directly from within the Facebook app — even paying via Masterpass.

Customer Loyalty 191

Customer Loyalty Improvements Customer Merchant Services 191

Kissmetrics

NOVEMBER 13, 2018

I know the above screenshot shows I’ve been a member of YouTube since August 18, 2011, but I uploaded my first real video on May 11, 2017… and it was about generating more Twitter traffic. As you can see, I only generated 91 views from people searching for my name in May 2017 (that’s when I uploaded my first video). B2B vs B2C.

B2C 260

B2C B2B Social Media Channel 260

Kissmetrics

MARCH 30, 2018

trillion in 2017 and are expected to reach 4.9 Interestingly, this growth pattern is not solely a retail B2C phenomenon. In fact, B2B e-commerce worldwide sales in 2017 peaked at $7.7 trillion, which is 235% higher than B2C. In-store sales accounted for 91% of all retail sales in the US in 2017. trillion in 2021.

eCommerce 210

eCommerce eCommerce Marketing Marketing Shipping Costs 210

TradeGecko

JANUARY 25, 2018

2017 was an amazing year for wholesalers, with statista predicting that the global B2B eCommerce market is worth "US$7.7 trillion and that the B2B business is now dwarfing that of the B2C business".

Webinar 60

Webinar B2B B2C eCommerce Marketing 60

Optimizely

JUNE 28, 2018

retail sales in 2017 coming from online stores. Yes, there are a million moving parts to juggle, not to mention the stamina and creative aplomb it takes to pull off successful B2C marketing campaigns and grow your online business.

eCommerce 199

eCommerce Marketing Multi-channel Payment Services 199

Kissmetrics

JUNE 19, 2018

As for the industry, I talked to companies in the B2B space as well as the B2C space. Google generated $50 billion in 2012 and $109 billion in 2017. Last but not least, I generated 7,442,647 unique visitors in 2017 for a total spend of $581,495 on SEO related efforts, excluding CPC ads.

Marketing 268

Marketing SEO Channel Social Media 268

BigCommerce

JUNE 21, 2018

They’re selling automotive parts, accessories, and service online for everything from sportbikes to trucks for both B2C and B2B buyers. billion increase every year between 2012 and 2017. Both B2B and B2C customers are buying automotive parts, services, and accessories online. Some of these brands are brand new to the space.

Automotive 367

Automotive eCommerce Accessories BigCommerce 367

Retail TouchPoints

APRIL 28, 2021

Our retail network is, and remains, one of the best ways to deliver a meaningful brand experience,” said Jean-Christophe Jaunin, Global B2C Head at Nespresso in an interview with Retail TouchPoints. “We We strongly believe in the relevance and power of retail as a brand-building channel.

Arts 221

Arts Beauty and Health B2C Gifts 221

Ecommerce Platforms

JANUARY 4, 2019

In 2017, there were 1.66 As reported in a 2017 Statista study , 34 percent of respondents stated they would be comfortable getting answers to their questions from AI, such as a chatbot or virtual assistant, when shopping. Who said ecommerce was only for B2C brands? If not, you could be missing out on the projected $4.8

eCommerce 223

eCommerce Payment Services B2B BigCommerce 223

GetElastic

DECEMBER 10, 2018

Forrester Research reports that the B2B ecommerce market totaled $889 billion in 2017. B2B ecommerce has quietly grown to surpass the size of the more visible B2C ecommerce marketplace, today accounting for 2.5 the volume of B2C online purchases. By 2020, that number is projected to eclipse $1.2

B2B 156

B2B eCommerce B2C Payment Services 156

BigCommerce

OCTOBER 31, 2017

By focusing on a niche, B2B market and trying out various B2C growth tactics, 1-800-Stencil leads the industry in their vertical. Nelson Education has taken to ecommerce in 2017 to sell both B2C and B2B, allowing parents and educators to get exactly what they need from the brand when they need it. Nelson Education.

eCommerce 839

eCommerce Shipping Costs Beauty and Health B2B 839

Kissmetrics

JANUARY 27, 2021

Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. Point is, video – both recorded and live streaming – is a top tactic in both B2C and B2B. The average blog post was 808 words in 2014, but was 1142 words in 2017. And online netizens love to watch and consume it.

Marketing 311

Marketing Social Media Blog B2C 311

BigCommerce

JULY 25, 2018

As both a B2B and B2C brand for so many years, I’d like to think we’ve seen it all and have discovered the most effective ways to navigate ecommerce. One of the biggest challenges we’ve faced as we’ve built and executed our B2C ecommerce strategy is also one of our biggest advantages. and internationally.

Consumer 174

Consumer eCommerce Multi-channel B2C 174