Remove 2017 Remove B2C Remove Channel Remove Multi-channel
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Don’t Exhaust Your Email List! Find New Channels Instead

Optimizely

Unfortunately, too many B2C brands take this same approach to email marketing. Brands are carelessly contributing to the staggering 269 billion emails that were sent and received each day in 2017. That’s exactly why you need to stop relying on email alone and branch out into new channels instead.

Channel 225
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The 19 Most Innovative Ecommerce Brands of 2017

BigCommerce

In fact, it’s likely all of this year’s 19 most innovative ecommerce brands have your online channel activities beat in terms of impact on: Conversions. Site traffic grew over 100%, from 62,000 unique website visits in 2016 to 128,000 in 2017. Beer Cartel’s Mailing list grew over 130%, from 13,000 subscribers in 2016 to 30,000 in 2017.

eCommerce 411
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Wholesale Ecommerce Explained: 1 Site, 3X Sales with Automation and Personalization for B2B Online Wholesalers

BigCommerce

trillion in 2017. To give that a bit of perspective, global B2C sales topped $2.1 trillion in 2017. B2C ecommerce accounted for $660 billion in 2017. That’s a 262% difference between B2B and B2C revenue globally, and a 68% difference in the U.S. They are just like any average B2C shopper. In the U.S.

B2B 333
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The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Most channels require significant lead time to yield an ROI (ex. Some channels yield quick results but not day in and day out (ex. And some channels are consistent but time consuming to dial in (ex. In 2017, there are 6 different social media channels where you can follow proven ad strategies and generate consistent ROI.

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What Brands Can Learn From D2C Trendsetters

Retail TouchPoints

One example is skincare and makeup brand Glossier, which started as an online beauty blog and has grown into a $1 billion brand in just a few years solely through online channels and viral content that’s built up an engaged online following. This allows Glossier another channel to gather consumer feedback easily and engage directly.

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7 B2B Ecommerce Trends + 13 B2B Brands Changing How Businesses Buy

BigCommerce

Just by the end of 2017, Forrester expects B2B ecommerce to reach $889 billion and represent 11% of total B2B sales in the U.S. Integrate Your Systems for Multi-channel Selling. Like B2C, B2B businesses know the importance of offering a multi-channel experience to drive sales. B2B ecommerce will reach $1.2

B2B 251
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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

When you factor in the expanded ecommerce selling opportunities through omni-channel retail (like adding Amazon and eBay storefronts to your sales approach, for example), it’s easy to see that now is the best possible time to grow an ecommerce business. Business-to-Consumer (B2C). 2017 Instagram shoppable posts are introduced.

eCommerce 417