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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

There were 21 retail bankruptcies in 2017 alone — dubbed the “retail apocalypse” — and there doesn’t seem to be a turnaround in sight. Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. But clearly, DTC is worth the effort.

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The Top 10 Sessions to See at IRCE 2018

Optimizely

IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce. This data seems to suggest that ecommerce retailers are prospering, but the future for brick and mortar stores is bleak.

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Ecommerce Branding: 11 Examples and 27 Expert Tips to Help Build Your Brand

BigCommerce

Looking at your store’s overview data, including abandoned cart data , purchase funnel and most popular products is a great place to start. However, it’s helpful to dive into your customer data even further to really understand their behavior and who they are, enabling you to personalize their experience.

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