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Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Optimizely

Following in Apple’s footsteps, we’ve put together a list of B2C brands that have built up a loyal following of fans that have enabled them to grow and expand their businesses rapidly. It is also marketing itself through its magazine called Here, a podcast called Airplane Mode, and is now trying to upsell its customers travel accessories.

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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

There were 21 retail bankruptcies in 2017 alone — dubbed the “retail apocalypse” — and there doesn’t seem to be a turnaround in sight. Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. But clearly, DTC is worth the effort.

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The Top 10 Sessions to See at IRCE 2018

Optimizely

IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce. Here are the sessions you absolutely have to attend at IRCE 2018. Tuesday: June 05. Wednesday: June 06. 10:30 AM – 11:00 AM.

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5 Future Ecommerce Trends of 2019

Ecommerce Platforms

In 2017, there were 1.66 Image source: Chatbots Magazine. As reported in a 2017 Statista study , 34 percent of respondents stated they would be comfortable getting answers to their questions from AI, such as a chatbot or virtual assistant, when shopping. Who said ecommerce was only for B2C brands? billion online buyers.

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As Fast Fashion Races To Capture Award Season Trends, Brands Struggle To Keep Up

RTP blog

While H&M struggled with profits dropping 62% in 2017, Zara’s parent company Inditex reported a 7% increase the same year. It’s unbelievable to think that less than two decades ago, we would have had to wait an entire month to see what the magazines declared as the biggest trends emerging from award shows.

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Shoplazza Review (Feb 2022): Everything You Need to Know

Ecommerce Platforms

Launched in 2017, Shoplazza established itself as a marketing and eCommerce SaaS with a difference. Unlike many of its competitors, Shoplazza provides everything you need to create scalable DTC brands, and B2C ecommerce businesses accommodating corporate policies, training, and culture to fast-track your brand onto the global market.

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The Role of WordPress Ecommerce in the Coming Content and Commerce Era

BigCommerce

It is what Lucky Magazine always strived to be. Download this guide to learn how top brands tackle: Direct-to-Consumer & B2C Implementations. 2017: Merging WooCommerce and Jetpack. Beyond Gear Patrol’s ability to drive millions in web traffic, they also sell a lot of product. It is content and commerce at its finest.

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