Inflow Insights

OCTOBER 27, 2021

Evaluate conversion rates by channel. In this blog, I’ll explain how to do so, using two previous clients as examples. Before we start comparing conversion rates by channel, we need to all be on the same page about where these numbers come from. Evaluating eCommerce Conversion Rates by Channel. Traffic Channels.

Channel 113

Channel Mobile eCommerce PPC 113

Store Growers

OCTOBER 5, 2017

That second peak is when I wrote my launch post on this blog). I also started something that I hinted at during the initial live stream: Today’s Apes in Space , a daily blog that covers space history events. So for that I needed to get started on building a cheaper marketing channel. The initial setup took the most time.

Events 107

Events SEO Shipping Costs Blog 107

ROI Revolution

JULY 6, 2017

Looking at how data centric success is generally measured, we’ve put together a list of the 6 most valuable KPIs ecommerce businesses should monitor for 2017. Content sections on your website, such as whitepapers or blogs, are the center of your digital efforts. Let’s get started: Traffic Volume – Site AND Content.

eCommerce 96

eCommerce PPC Download Improvements 96

Retail TouchPoints

NOVEMBER 5, 2021

Note that while an integrated digital marketing campaign provides audiences with familiar content across platforms, it does not use the same ad across all channels. As mentioned earlier, it’s important that the overall theme of your ads be consistent across channels while the specific messaging fits the social media platform’s user base.

Social Media 301

Social Media Marketing Shipping Costs SEO 301

SellBrite

MARCH 9, 2018

And finally, you have to know how to use the right tools for each channel. This blog post will provide you with the tips, tools, and best practices needed to sell more products across different social media channels in the year ahead: Why Social Media Still Matters. billion monthly active Facebook users for Q4 2017 ( Zephoria ).

Social Media 85

Social Media Channel Recommendation eCommerce 85

Kissmetrics

JANUARY 27, 2021

SMBs that blog generate 126% more lead growth than their non-blogging counterparts. SMBs that blog generate 126% more lead growth than their non-blogging counterparts. If you’re not convinced yet, any blog post on content marketing statistics will quickly change your mind. Exceedingly well. Not anymore.

Marketing 311

Marketing Social Media Blog B2C 311

Retail TouchPoints

AUGUST 15, 2023

In 2017, Polywood had a great product sustainability story (its outdoor furniture is made from 100% recycled plastic and comes with a 20-year guarantee) and a solid launching pad for direct-to-consumer sales (a 27 -year history of selling through big box, home improvement and specialty patio stores).

Merchant Services 196

Merchant Services Payment Services Customer Experience Outdoor 196

Kissmetrics

NOVEMBER 23, 2020

They identified a shift in their audience and pivoted to capture the market through the right channels. bareMinerals makes that message clear in every part of their marketing, from the site to their social accounts to their blog. Glossier , for instance, has created a category within their blog called Impact. That’s the key.

Marketing 352

Marketing Social Media Improvements Events 352

Fabric Blog

JUNE 11, 2024

The new offering delivers a commerce-first approach to product data that centralizes, organizes, and delivers product information on any channel. And digital-first consumers expect high-quality product data at their fingertips, and they expect it delivered instantly across every channel and experience. Learn more at [link].

Multi-channel 52

Multi-channel Retail Omnichannel Channel 52

ChannelAdvisor

APRIL 8, 2019

Because 80% of our audience is persistently logged in, all of that activity adds up to massive cross-channel audience data. With the acquisition of analytics firm Terapeak in 2017, we can now help brands and retailers optimize sales by providing supply and demand data that advises what to sell, when to sell it and at what price.

Blog 89

Blog Merchant Services Management Payments 89

Optimizely

SEPTEMBER 10, 2020

To help Welding Supplies with their growing business needs, SmartClick introduced Zaius to their client’s tech stack in 2017 and they have been taking advantage of the platform since. They continue to rely on this channel, especially for sending reminders to their shoppers on weekends, when they are less likely to be checking their email.

Supplies 195

Supplies Channel Marketing Customer 195

ChannelAdvisor

JULY 25, 2017

If ever there were a year to cash in on the second biggest shopping season of the year, 2017 would be it. Take a deep breath and get ready to dive into our crash course on 2017 back-to-school shopping trends. It pays to be laser focused on the channels proven to be most effective for e-commerce. Stay tuned!

eCommerce 66

eCommerce Social Media Mobile Shipping Costs 66

ChannelAdvisor

MAY 18, 2017

We can’t believe how fast Catalyst Europe 2017 went. Jonathan Quin, CEO, and co-founder of World First talked frictionless finance in his afternoon session at Catalyst Europe 2017. Know your audience and connect with them deeply: Emotionally connected customers tend to spend more, a big lesson to draw from at Catalyst Europe 2017.

eCommerce 58

eCommerce Payment Services Shipping Costs Mobile 58

RTP blog

NOVEMBER 6, 2019

The business currently expects 2% full-year sales growth for 2019, down from an earlier forecast of 3% to 4% , and a far cry from the era before 2017 when Under Armour had a streak of 26 straight quarters with 20% revenue increases. It’s a major problem when there’s been no growth in these channels in any of the last five quarters.

Sporting Goods 150

Sporting Goods Definition eCommerce Events 150

Kissmetrics

JUNE 19, 2018

In essence, I got a breakdown of marketing spend by channel. Does marketing spend by channel change by company size? Now let’s look at the conversion rate per channel… Conversion rate by channel. To get an idea of how effective a marketing channel is, you have to look at return on marketing spend.

Marketing 268

Marketing SEO Channel Social Media 268

Kissmetrics

JANUARY 13, 2021

I regularly tweet and use my Twitter account to promote my blog posts and other content. For example, say I was targeting people interested in blogging in the United States. I can target the keywords blog and blogging, along with the interest of blogging. It has over 330 million active monthly users!

Social Media 290

Social Media Blog Recommendation Article 290

Kissmetrics

DECEMBER 16, 2020

You’ve poured a ton of time into creating a blog. Affiliate marketing is an effective way for anyone with a blog or social media following to earn money. Choosing great products to promote is about more than just picking categories that are generally aligned with your blog. Why not get all that hard work to pay off?

Marketing 279

Marketing Shipping Costs Social Media Blog 279

Kissmetrics

MAY 21, 2018

Create a YouTube channel. Create a YouTube channel. Let’s take a look at how GoPro’s YouTube channel does this. As one of the most popular YouTube channels around , GoPro uses their high-quality videos to show what their product is capable of doing. In 2017, social accounted for 25.6% Start conversations on social.

SEO 225

SEO Social Media Blog Channel 225

RTP blog

DECEMBER 19, 2017

2017: “Retailers need to use all of the data they have — from online sales and behavior, to loyalty, to in-store sales and behavior — to understand their customers. and Comprehensive Order Management Systems (OMS) : Consumers desire a shopping experience that enables buy, fulfill and return from any channel.”

Multi-channel 150

Multi-channel Customer Retail Omnichannel 150

ChannelAdvisor

DECEMBER 6, 2017

One report that caught our attention is E-Commerce KPI Benchmarks 2017 from Wolfgang Digital. Bottom line: It’s important to benchmark your traffic across all digital marketing channels — from Google Shopping and AdWords to Amazon advertising. More than half ( 55% ) start with Amazon, and many turn to comparison shopping engines.

eCommerce 49

eCommerce Marketing Multi-channel Comparison Shopping 49

ChannelAdvisor

FEBRUARY 10, 2017

As we get closer to the opening keynote of Catalyst 2017, stay tuned to this blog for Catalyst stories, announcements and conference tips in our “Countdown to Catalyst” blog series. . The Channel-focused Crowd. Rather than being focused on one channel, these guys and their teams are responsible for the whole enchilada.

eCommerce 40

eCommerce Channel Definition Blog 40

BigCommerce

JUNE 21, 2018

And others still are updating their online storefront channels and launching multi-channel initiatives to increase market share. Enjuku posts articles on its blog to educate customers on a variety of topics related to car performance. billion increase every year between 2012 and 2017. 13 Best Automotive Ecommerce Sites.

Automotive 367

Automotive eCommerce Accessories BigCommerce 367

BigCommerce

JULY 27, 2018

In March of 2017, Amazon transformed their marketing structure, offering rates of 1-10% of product revenue for creators, providing the opportunity for affiliates to dramatically increase their passive income. Affiliates share these products with them on social media, blogs, and websites. Common Types of Affiliate Marketing Channels.

Merchant Services 419

Merchant Services Payments Marketing BigCommerce 419

Kissmetrics

DECEMBER 12, 2017

If you’re promoting visual media through social platforms or blog posts, Reach dictates how well it will perform. Bear in mind that not all views are created equally: a visitor to a landing page for a lead magnet will be more valuable than blog post readership. A post shared by Stitch Fix (@stitchfix) on Feb 6, 2017 at 7:30am PST.

Improvements 491

Improvements Marketing Social Media Blog 491

Optimizely

AUGUST 28, 2020

SMS is a powerful channel that helps Marketers rise above the noise and get their message across to their customers. It’s no surprise that an increasing number of brands are incorporating this channel into their marketing strategy. In 2017, about 1.67 Launch an announcement banner for your new SMS channel.

Social Media 195

Social Media Subscription Channel Shipping Costs 195

RTP blog

SEPTEMBER 11, 2017

By Marissa Allen, Wpromote With marketers already preparing for the 2017 holiday season, digital marketing firm Wpromote has outlined the most important steps to implement or consider before it’s too late. Business Planning Finalize your all channel promo calendar. Set up Enhanced E-Commerce in Google Analytics.

Marketing 186

Marketing eCommerce Gifts Omnichannel 186

ChannelAdvisor

DECEMBER 6, 2017

One report that caught our attention is E-Commerce KPI Benchmarks 2017 from Wolfgang Digital. Bottom line: It’s important to benchmark your traffic across all digital marketing channels — from Google Shopping and AdWords to Amazon advertising. More than half ( 55% ) start with Amazon, and many turn to comparison shopping engines.

eCommerce 40

eCommerce Marketing Multi-channel Comparison Shopping 40

RTP blog

SEPTEMBER 25, 2017

As time goes on, and as consumers continue to weave seamlessly in and out of channels, their expectation for a smooth, frictionless shopping experience will continue to rise, making it vital that retailers meet their needs every step of the way. Like an intrepid explorer, they want to be masters of their destiny, to plot their own journey.

Technology 300

Technology eCommerce Platforms eCommerce Recommendation 300

Blue Acorn

MARCH 20, 2017

62% of companies are planning to increase their mobile marketing budget in 2017, but only 8% place the highest emphasis on making their experience as consistent as possible across channels; 79% of companies said understanding how mobile users research/buy products is very important, more than any other option.

Payments 63

Payments Presentation eCommerce Mobile 63

Ecommerce Platforms

JUNE 22, 2023

With the Shopify commerce platform, small business owners can sell across multiple channels, and even combine online and offline stores, with POS connectivity. It launched in Canada in 2017, with a focus on making store setup simple for business leaders. Pros and Cons Shoplazza is a slightly younger ecommerce platform than Shopify.

Shopify 104

Shopify Payment Services Social Media Shipping Costs 104

Liveintent

OCTOBER 19, 2021

Email is a powerful channel for driving one-to-one connections and retention amongst customers. Email is prime for driving customer acquisition efforts, especially as brands look to diversify their acquisition channels beyond social and search and sink their teeth into other platforms that provide reach amongst real, engaged audiences.

Customer 126

Customer Channel Management Social Media 126

Omnisend

DECEMBER 14, 2023

Selling on multiple channels need not cost a fortune if you do it right. In fact, selling on multiple channels should bring in more value than the cost you’ll incur on setting up those retail channels. Any business in today’s digital world should be utilizing multiple sales channels instead of relying only on their websites.

Multichannel 78

Multichannel Social Media Payment Services Shipping Costs 78

GetElastic

JANUARY 2, 2018

Nowadays you have more versatility than ever to deliver the very best customer care, but social media channels and live chat tools aside, content as customer service is becoming more important. © 2003 - 2017 Provide Support LLC. Published in Provide Support Blog , 2018. Read more. Permalink | No comment.

Live Chat 99

Live Chat Customer Social Media Blog 99

RTP blog

NOVEMBER 17, 2017

according to First Data’s 2017 Prepaid Consumer Insights Study , maximizing exposure to gift card programs is a priority that should be top-of-mind for retailers of all sizes. Considering that the average number of physical gift cards purchased per consumer has increased over the last three years from 4.7

Gifts 150

Gifts Social Media Banking Consumer 150

Kissmetrics

JUNE 12, 2018

Whether it’s social monitoring tools, voice search, or multi-channel marketing automation, technology regularly changes the way we reach our audiences. Besides their regularly-updated blog, Copyblogger offers e-training courses, webinars, and resources through their My Copyblogger membership. Improve your communication.

Marketing 226

Marketing Blog Books Multi-channel 226

Kissmetrics

OCTOBER 16, 2018

Well, one thing that helped was the purchase of the KISSmetrics blog. By combining both of the blogs together, I instantly increased my traffic. There was another thing I did this year which really helped my traffic grow… more than the KISSmetrics blog purchase. 808,747 unique visitors. Can you guess what it is? Ubersuggest.

SEO 252

SEO Blog Marketing Social Media 252

GetElastic

APRIL 2, 2019

In September 2017, T-Mobile announced that it would include a free Netflix subscription for family plan members. In May 2017, they gave a buy-one-get-one-free on Samsung Galaxy S8 if you activated another line. Since 2013 , T-Mobile has used bundling and pricing to attract more new subscribers than all of its rivals combined.

Telecommunications 167

Telecommunications Payment Services Omnichannel Customer Experience 167