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7 Biggest PPC Nightmares Sinking Your ROI

Kissmetrics

PPC advertising should be straightforward. The trouble is that tracking PPC conversions in Google AdWords isn’t quite the same. Meaning that the last PPC ad someone clicks before conversion gets all the credit for that conversion. That’s because PPC attribution is designed to build demand now that you’ll convert later on.

PPC 414
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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

It’s also time to check out what happened at large in the ecommerce industry during Cyber Week 2017. Cyber Week 2017 Trends. Most Successful Cyber Week 2017 Tactics. Niche PPC Strategies. Without further ado, let’s take a long, hard look at what 2017’s Cyber Week had in store for online sellers. Selling on Amazon.

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4 Reasons Why You Should Get AdWords Certified

Kissmetrics

If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services. Because Google AdWords is complicated and tough to navigate for new PPC marketers and small businesses. If you own a PPC agency, how are you supposed to compete with so many other companies? In 2017, they generated $73.8

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PPC Holiday Advertising Tips & How to Profit in Q1

Wiser

PPC advertisers are focusing more on the long-term promotion rather than just running specials on those specific two days (Cyber Monday and Black Friday). . PPC Holiday Tips for Q4 2017 & Q1 2018 . If you would like to deep dive into each of these tips, you can visit our blog post here. About the Author.

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5 Takeaways & 2 Book Recommendations from Inbound 2017

Inflow Insights

For example, last year, he wrote 300 blog posts and only 8 (2.6%) made a difference to his business. Using inclusive copywriting (tips here included using neutral pronouns, limiting the use of humor and cultural references, and keeping language simple – Casandra recommended using Hemingwayapp.com for this).

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5 Mistakes Killing Your Retargeting Campaigns (+ a Framework to 10X Increase Their Efficiency in 2017)

BigCommerce

million Americans are planning to use ad blocker in 2017! You spend time looking for a “magic bullet” in marketing blogs, podcasts, webinars, and courses instead of putting your head down, and executing on proven ideas. I’ve covered the Retargeting Matrix framework in blogs , podcasts and presentations. No wonder 86.6

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The Kissmetrics Guide To Keyword Research

Kissmetrics

This document has columns for data using all tools mentioned in the first two parts of this blog post. This is when it is important to be signed out of your Google account for non-personalized recommendations. If your website is informational (blogs come to mind), go with keywords that have the most informational intent.