Retail TouchPoints

FEBRUARY 25, 2022

In today’s world brands need to be omnipresent, having digital footprints across several channels. A recent study found that 68% of Gen Z shoppers planned to use non-traditional channels for Black Friday and Christmas shopping, with Instagram (47%) taking the lead as a holiday shopping platform. Retailers Going Live. Looking Ahead.

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Social Media Retail Events Channel 294

Retail TouchPoints

APRIL 20, 2023

Digital commerce revenues in these eight countries have quadrupled since 2017, reaching the equivalent of $211 billion in 2022, and this number will only grow as these markets mature. Traditionally, retailers use social media to generate buzz while reserving the actual purchase experience to stores or their own digital storefronts.

Social Media 281

Social Media B2B Supplies B2C 281

BigCommerce

JUNE 6, 2017

Retargeting is a cookie-based technology that displays custom advertisements to visitors who leave an online store without purchasing or performing another desired action. Different customers came to the site for different reasons. Lumping all these customers into one group is a big mistake. They visited different pages.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

Kissmetrics

DECEMBER 1, 2020

By utilizing your social media reach, you can stream live footage to a huge audience and give your followers a unique glimpse into your company. People use live streaming to create a deeper connection with your brand, and through your social media presence, it’s likely you already have a platform to leverage it.

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Social Media Marketing Events Other 337

RTP blog

DECEMBER 19, 2017

We’re still focused on tracking the customer journey, personalizing the experience for the latest new generation of shoppers, and figuring out how to collect and analyze all the data we receive. 
 The technological revolution certainly has had a strong hand in configuring the “how” of customer engagement.

Multi-channel 150

Multi-channel Customer Retail Omnichannel 150

BigCommerce

OCTOBER 12, 2017

So, we decided to go to that source –– and survey more than 1,000 online business owners, ecommerce managers and brand marketers on what they are planning and expecting for the 2017 holiday season. If brands thought their sales would increase this year (2017), and if so, by how much. 1-25% sales increase: 50.28%. No change: 53.79%.

eCommerce 410

eCommerce Shipping Costs Social Media Multi-channel 410

Optimizely

DECEMBER 21, 2017

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Consumers want to shop anytime, anywhere, on any device, through multiple channels — and not necessarily in a linear fashion. What is contextual commerce? for a few years.

Customer Loyalty 191

Customer Loyalty Improvements Customer Merchant Services 191

Liveintent

OCTOBER 19, 2021

Email is a powerful channel for driving one-to-one connections and retention amongst customers. What is customer acquisition? Customer acquisition is the process of gaining new customers for your brand. The importance of diversifying customer acquisition channels. Here’s why.

Customer 126

Customer Channel Management Social Media 126

Omnisend

DECEMBER 14, 2023

Selling on multiple channels need not cost a fortune if you do it right. In fact, selling on multiple channels should bring in more value than the cost you’ll incur on setting up those retail channels. Any business in today’s digital world should be utilizing multiple sales channels instead of relying only on their websites.

Multichannel 78

Multichannel Social Media Payment Services Shipping Costs 78

Kissmetrics

JANUARY 13, 2021

Twitter hasn’t had the easiest time adjusting to the new social media landscape. Facebook and messaging apps have been crushing the social media platform on paper. Usage of social media has steadily increased across the board, according to another Pew Research study. Use Custom Audiences.

Social Media 290

Social Media Blog Recommendation Article 290

BigCommerce

AUGUST 8, 2017

Social media advertising. Most channels require significant lead time to yield an ROI (ex. Some channels yield quick results but not day in and day out (ex. And some channels are consistent but time consuming to dial in (ex. The 6 Best Social Networks for Ecommerce Advertising. content marketing).

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

Kissmetrics

JANUARY 27, 2021

Tactics and channels that worked last year, or even last month, might not deliver the same robust results today. Social Media Metrics (and Their Impact on Content Marketing). In 2014, social media was becoming the place to post your content. Facebook is the primary distribution channel for content.

Marketing 311

Marketing Social Media Blog B2C 311

ESW

AUGUST 6, 2018

Sixty-eight percent of internet users in the European Union shopped online in 2017, says the 2017 survey on Information and Communication Technology. Rather than having two distinct channels, both channels can be used in conjunction to optimize the shopping experience. Customers Expect More Personalized Experiences.

eCommerce 110

eCommerce Customer Social Media Mobile 110

Retail TouchPoints

SEPTEMBER 8, 2020

Olivela , a digitally native, mission-based retail platform, is emphasizing its key differentiators as a way to forge stronger relationships with customers and reach new audiences across channels. Customers love content,” Alland said. On social media, members of the Olivela team share tips for surviving work-from-home life.

Consumer 130

Consumer Beauty and Health Social Media eCommerce 130

Retail TouchPoints

SEPTEMBER 8, 2020

Olivela , a digitally native, mission-based retail platform, is emphasizing its key differentiators as a way to forge stronger relationships with customers and reach new audiences across channels. Customers love content,” Alland said. On social media, members of the Olivela team share tips for surviving work-from-home life.

Consumer 130

Consumer Beauty and Health Social Media eCommerce 130

Optimizely

AUGUST 28, 2020

SMS is a powerful channel that helps Marketers rise above the noise and get their message across to their customers. It’s no surprise that an increasing number of brands are incorporating this channel into their marketing strategy. In 2017, about 1.67 In 2017, about 1.67 trillion by 2023. trillion by 2023.

Social Media 195

Social Media Subscription Channel Shipping Costs 195

Inflow Insights

OCTOBER 27, 2021

Evaluate conversion rates by channel. Before we start comparing conversion rates by channel, we need to all be on the same page about where these numbers come from. Evaluating eCommerce Conversion Rates by Channel. To avoid this confusion, you need to measure conversion rate by channel, seasonality, device, and more.

Channel 113

Channel Mobile eCommerce PPC 113

Kissmetrics

NOVEMBER 23, 2020

You can also draw customers in by including proof your products work through testing certifications from respected organizations. Finally, if you have approval from environmental, animal-cruelty prevention, or other socially conscious organizations, you can also increase your conversion rate. That’s the key.

Marketing 352

Marketing Social Media Improvements Events 352

GetElastic

JANUARY 2, 2018

How Good Content Lets Your Customers Know You Care. Whether you are a start-up company, regional SME or global corporation, chances are how you and your staff provide great service to your own customers is a process that has been carefully honed and refined. © 2003 - 2017 Provide Support LLC. Read more.

Live Chat 99

Live Chat Customer Social Media Blog 99

ESW

APRIL 24, 2024

In 2017 it selected ESW because of the company’s experience in localization in over 200 markets, its speed to market capability, and its expertise in knowing what drives scalable and sustainable DTC growth across international territories.

Payment Services 78

Payment Services Outdoor Payments Apparel 78

RTP blog

APRIL 16, 2018

What many overlook is that by screening all customer orders — not simply the ones that raise fraud flags — they can not only do a better job of stopping fraud, they can also better serve their best customers. Do you have a group of confirmed good customers who all bought size 4 kids’ shoes late last summer?

Shipping Costs 150

Shipping Costs Merchant Services Customer eCommerce 150

Ecommerce Platforms

JUNE 22, 2023

Pros and Cons Website and Store Building Marketing and Customer Engagement Store, Inventory, and Order Management Pricing Customer Support and Integrations Shopify or Shoplazza: Which is Best? Shopify comes with social media and SEO tools built-in for marketing, a comprehensive app store, and its integrated payment processing tools.

Shopify 104

Shopify Payment Services Social Media Shipping Costs 104

ROI Revolution

AUGUST 15, 2022

A few years ago, marketers could get away with looking at social media channels as simply a play for brand awareness or engagement, operating the assumption that ads were underperforming based on last-touch attribution models. By 2025, social shopping is expected to become a $1.2 trillion channel ! Marketplaces.

Social Media 78

Social Media Channel Marketing Consumer 78

RTP blog

SEPTEMBER 25, 2017

As time goes on, and as consumers continue to weave seamlessly in and out of channels, their expectation for a smooth, frictionless shopping experience will continue to rise, making it vital that retailers meet their needs every step of the way. The entire process is designed to deliver a seamless and customer-focused experience.

Technology 300

Technology eCommerce Platforms eCommerce Recommendation 300

OrderDynamics

MAY 29, 2018

What is Omni-channel Brand Intimacy? Also, in a retail context, their four forms model inspires the question of whether omni-channel brand intimacy exists. In all four, there are examples of omni-channel brand intimacy. What is exciting about this is the notion that omni-channel retailing isn’t just about a transaction.

Channel 50

Channel Social Media eCommerce Outdoor 50

Kissmetrics

DECEMBER 12, 2017

But we live in a world where customers can engage with us in real time. It’s not just about letting your customers feel heard. Amplifying content using sponsored social posts and other paid media can be an effective way of extending reach, as well as generating a fresh stream of traffic. MyBodyMyStyle.

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Improvements Marketing Social Media Blog 491

Retail TouchPoints

NOVEMBER 7, 2022

I actually started using Beautycounter as a customer in 2017, and the reason was because it performed and it was safe. So my job, as I view it, is to continue to make sure that those core customer needs are met, that we continue to raise the bar in those areas and that we make sure that the brand is where customers expect to shop it.

Beauty and Health 261

Beauty and Health Supplies Consumer Social Media 261

Store Growers

OCTOBER 5, 2017

One of the keys to a profitable store is have ways through which you can acquire customers cheaply. So for that I needed to get started on building a cheaper marketing channel. Social media. The post Sprout Update: September 2017 appeared first on Store Growers. Apes In Space Instagram account.

Events 107

Events SEO Shipping Costs Blog 107

UpSellIt

JANUARY 13, 2022

billion compared to 2017. Pay attention to these six trends to optimize your affiliate channel in 2022. Marketers utilize AI to streamline conversion optimization, content creation, and customer engagements. Identify areas where AI can reduce workload, optimize conversions, and enhance customer engagements.

Marketing 137

Marketing Social Media Recommendation Channel 137

Kissmetrics

DECEMBER 16, 2020

Affiliate marketing is an effective way for anyone with a blog or social media following to earn money. Social media is an excellent source of data. Some social media platforms have built-in analytics features that make it easy to understand who’s following you. Customize Your Links for Different Countries.

Marketing 279

Marketing Shipping Costs Social Media Blog 279

ROI Revolution

MAY 23, 2022

In this article, dive into the data behind video advertising for ecommerce and how your brand can leverage different channels for profitable growth. 96% of Gen Z social media users have watched videos under four minutes long in the past month, with 93% watching videos over 20 minutes in the past month. Social Media Video.

Social Media 78

Social Media eCommerce White Paper Mobile 78

Kissmetrics

JUNE 19, 2018

In essence, I got a breakdown of marketing spend by channel. Does marketing spend by channel change by company size? Now let’s look at the conversion rate per channel… Conversion rate by channel. To get an idea of how effective a marketing channel is, you have to look at return on marketing spend.

Marketing 268

Marketing SEO Channel Social Media 268

ChannelAdvisor

JULY 25, 2017

If ever there were a year to cash in on the second biggest shopping season of the year, 2017 would be it. Take a deep breath and get ready to dive into our crash course on 2017 back-to-school shopping trends. Increasing Reliance on Social Media. The question is: Which social media sites will they be leveraging?

eCommerce 66

eCommerce Social Media Mobile Shipping Costs 66

Kissmetrics

OCTOBER 30, 2017

It was also a great use of Arby’s social media persona. It doesn’t matter if you have millions of social media followers. If you throw salesy terms at your customers and pressure them to buy, you’re not going to get a lot of conversions. You need to reach your customers where they are. Image Source.

Social Media 407

Social Media Definition Marketing Customer 407

SellBrite

JANUARY 4, 2019

Customers are social beings that are heavily influenced through their friends, family and the testimony of others. The three main types of social proof that will drive customers to purchase a product or service include reviews and testimonials, referrals, and other customers also viewed suggestions. Social Fresh ).

Customer 131

Customer Social Media Recommendation Reference 131

RTP blog

NOVEMBER 17, 2017

according to First Data’s 2017 Prepaid Consumer Insights Study , maximizing exposure to gift card programs is a priority that should be top-of-mind for retailers of all sizes. Running holiday promotions that include gift cards as incentives can help turn customers into repeat customers and boost foot traffic.

Gifts 150

Gifts Social Media Banking Consumer 150

Kissmetrics

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. From social media to paid search, PPC is a smart way to see quick results. Aside from data, smart agencies partner with leading search and social media platforms.

PPC 279

PPC Multi-channel Social Media B2C 279