BigCommerce

OCTOBER 12, 2017

So, we decided to go to that source –– and survey more than 1,000 online business owners, ecommerce managers and brand marketers on what they are planning and expecting for the 2017 holiday season. If brands thought their sales would increase this year (2017), and if so, by how much. 1-25% sales increase: 50.28%. No change: 53.79%.

eCommerce 410

eCommerce Shipping Costs Social Media Multi-channel 410

Wiser

AUGUST 17, 2018

Advertise on Multiple Channels. trillion in 2017, nearly 59 percent of digital sales worldwide. Advertise on mobile channels by leveraging social media and email marketing to reach out to shoppers on the go. web traffic in 2017 came from a mobile device. Leverage Social Media.

Improvements 112

Improvements Social Media Shipping Costs Mobile 112

Inflow Insights

OCTOBER 27, 2021

Evaluate conversion rates by channel. Before we start comparing conversion rates by channel, we need to all be on the same page about where these numbers come from. Evaluating eCommerce Conversion Rates by Channel. To avoid this confusion, you need to measure conversion rate by channel, seasonality, device, and more.

Channel 113

Channel Mobile eCommerce PPC 113

BigCommerce

AUGUST 8, 2017

Social media advertising. Most channels require significant lead time to yield an ROI (ex. Some channels yield quick results but not day in and day out (ex. And some channels are consistent but time consuming to dial in (ex. The 6 Best Social Networks for Ecommerce Advertising. content marketing).

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

Kissmetrics

JANUARY 27, 2021

Tactics and channels that worked last year, or even last month, might not deliver the same robust results today. Social Media Metrics (and Their Impact on Content Marketing). In 2014, social media was becoming the place to post your content. Facebook is the primary distribution channel for content.

Marketing 311

Marketing Social Media Blog B2C 311

RTP blog

SEPTEMBER 25, 2017

As time goes on, and as consumers continue to weave seamlessly in and out of channels, their expectation for a smooth, frictionless shopping experience will continue to rise, making it vital that retailers meet their needs every step of the way. Like an intrepid explorer, they want to be masters of their destiny, to plot their own journey.

Technology 300

Technology eCommerce Platforms eCommerce Recommendation 300

Store Growers

OCTOBER 5, 2017

In this post I’d like to show you how I’ve been improving and promoting my store during September. So for that I needed to get started on building a cheaper marketing channel. Social media. Other than retweeting with my personal account, I’ve done nothing to improve these accounts.

Events 107

Events SEO Shipping Costs Blog 107

Ecommerce Platforms

JUNE 22, 2023

With the Shopify commerce platform, small business owners can sell across multiple channels, and even combine online and offline stores, with POS connectivity. Shopify comes with social media and SEO tools built-in for marketing, a comprehensive app store, and its integrated payment processing tools.

Shopify 104

Shopify Payment Services Social Media Shipping Costs 104

Kissmetrics

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. From social media to paid search, PPC is a smart way to see quick results. Aside from data, smart agencies partner with leading search and social media platforms.

PPC 279

PPC Multi-channel Social Media B2C 279

BigCommerce

JULY 27, 2018

In March of 2017, Amazon transformed their marketing structure, offering rates of 1-10% of product revenue for creators, providing the opportunity for affiliates to dramatically increase their passive income. Affiliates share these products with them on social media, blogs, and websites. What Is Affiliate Marketing? Influencers.

Merchant Services 419

Merchant Services Payments Marketing BigCommerce 419

365 Retail

JUNE 9, 2023

The rise of social media has given small indie brands a platform to compete and collaborate with influencers, leaving the big players struggling to keep up. By collecting and analysing customer data, brands can create personalised experiences that engage consumers across all channels from direct-to-consumer (D2C) to indirect channels.

Retail 86

Retail Customer Data Channel Social Media 86

Demac Media

JANUARY 23, 2018

Black Friday Cyber Monday 2017 Retail Performance. In 2017 retail sales increased 5.5%, which exceeded forecasts and showed the biggest gain since the last recession. Demac’s BFCM 2017 Retailer Growth. Social Media was the highest revenue growth driver for our clients , followed closely by Display Ads, and Referral Channels.

Social Media 34

Social Media Retail Mobile Shopify 34

Optimizely

MAY 15, 2018

In this session, you can learn about the latest developments in social commerce, the technologies that underpin these advancements, and how you best take advantage of this to help improve your customer retention strategies, and expand your business. Hit Your Target with Smart Social Ad Campaigns. Wednesday: June 06.

Internet Retail 321

Internet Retail Magazine Customer Retention Online Retail 321

SellBrite

JANUARY 17, 2018

billion in Q3 2017. Mobile commerce is growing in popularity as technology improves. In 2017, mobile commerce is projected to make up 34.5% This growth in 2017 can already be seen in this year’s Black Friday figures — mobile shopping on the annual event increased from 29% in 2016 to 40% this year.

Merchant Services 145

Merchant Services Mobile Social Media Payment Services 145

BigCommerce

JULY 25, 2018

As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. Expanding our direct-to-consumer channel has successfully served our customers in new ways, but it has been a challenge and a learning process every step of the way. and internationally.

Consumer 174

Consumer eCommerce Multi-channel B2C 174

Kissmetrics

JANUARY 12, 2021

Launched in 2017 to select users in the U.S. When multiple social media platforms follow suit, it’s a sure sign a new trend is here to stay. Social viewing is not going away, so how can marketers take advantage of it? Facebook Watch Gives Influencers and Social Creators a Powerful Channel.

Marketing 281

Marketing Social Media Games Events 281

OrderDynamics

FEBRUARY 14, 2019

The UK Continues to be Omni-channel Royalty for a Succession of Reasons. OrderDynamics’ Omni-2000 research reviews 2000+ global retailers to discover the shopper’s view of retail’s omni-channel offerings. The global report gives us an overall view of the state of omni-channel. Omni-2000: UK Report .

Channel 50

Channel Multi-channel Merchant Services eCommerce 50

Kissmetrics

MARCH 12, 2018

Tactics and channels that worked last year, or even last month, might not deliver the same robust results today. Social Media Metrics. In 2014, social media was becoming the place to post your content. That’s an improvement from four years ago, but better still is vanity, engagement, and conversions.

Marketing 205

Marketing Social Media B2C B2B 205

Kissmetrics

OCTOBER 30, 2017

It was also a great use of Arby’s social media persona. It doesn’t matter if you have millions of social media followers. One of the biggest marketing fails in recent years has to be Pepsi’s controversial ad that was called “tone-deaf” by almost every media outlet in the world, from the New York Times to USA Today.

Social Media 407

Social Media Definition Marketing Customer 407

Kissmetrics

MAY 21, 2018

Create a YouTube channel. Start conversations on social. Create a YouTube channel. billion active users each month , making it the world’s second-largest social platform. Let’s take a look at how GoPro’s YouTube channel does this. Start conversations on social. In 2017, social accounted for 25.6%

SEO 225

SEO Social Media Blog Channel 225

ESW

APRIL 15, 2019

Often, this leads companies to focus on consistent messaging, personalization and channel integration as their primary optimizations to the shopping experience. Promote the sale ahead of time on major channels (social media, email campaigns and website) to give people time to research products. Keep the sale simple.

eCommerce 113

eCommerce Social Media Payment Services Gifts 113

Kissmetrics

APRIL 11, 2018

While this number may sound astounding, we all know how great social can be for connecting and engaging with friends, family, and brands we love. But what’s one thing we’re not looking for on social media? Promoting on social is like walking a tightrope. — FTC (@FTC) September 20, 2017. A sales pitch.

eCommerce 225

eCommerce Social Media Customer Improvements 225

365 Retail

JUNE 9, 2023

The rise of social media has given small indie brands a platform to compete and collaborate with influencers, leaving the big players struggling to keep up. By collecting and analysing customer data, brands can create personalised experiences that engage consumers across all channels from direct-to-consumer (D2C) to indirect channels.

Retail 52

Retail Customer Data Channel Social Media 52

365 Retail

OCTOBER 5, 2023

It also offers clear reporting and full visibility on the status of all returns and, in turn, Huboo is able to channel its efforts further towards operational forecasting and resourcing and obtaining valuable data insights, for example return reasons and volumes.

Merchant Services 57

Merchant Services Shipping Costs Fulfillment Operations 57

RTP blog

APRIL 16, 2018

Study And Segment Customers More Precisely With complete positive data, you can move beyond the more general data you have on people who have opted into your email list and social media channels, many of whom may not be proven customers.

Shipping Costs 150

Shipping Costs Merchant Services Customer eCommerce 150

SellBrite

APRIL 13, 2021

Her tweets are valuable for learning about what and what not to do when communicating to customers through those channels. Moiz Ali is the founder of Native , a personal care CPG company that was acquired by P&G in 2017. Don’t rely on social media for all your knowledge. Tobias Lutke – @tobi.

eCommerce 156

eCommerce Shopify Merchant Services Social Media 156

Kissmetrics

FEBRUARY 4, 2021

In late 2017, NP Digital was born, ready to deliver digital marketing services at a superior level. We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising. It wasn’t long before people started asking for more.

Marketing 275

Marketing SEO eCommerce Social Media 275

GetElastic

MARCH 28, 2018

However, many brands are ignoring the channels that people most often use. An OpenMarket survey found that people would rather communicate with brands through text message rather than email, phone or social media. The point of conversational commerce is convenience. That’s three times the global volume of SMS.

Payment Services 116

Payment Services Merchant Services Social Media Shipping 116

Kissmetrics

MARCH 30, 2018

trillion in 2017 and are expected to reach 4.9 In fact, B2B e-commerce worldwide sales in 2017 peaked at $7.7 In-store sales accounted for 91% of all retail sales in the US in 2017. Google defines it as: “ensuring retailer marketing strategies are geared toward enabling customers to convert on any channel.”.

eCommerce 210

eCommerce eCommerce Marketing Marketing Shipping Costs 210

BigCommerce

JANUARY 25, 2018

Branding should be central to every decision your company makes, including: Your social media posts. There are two main types of images that should be used on your product page and across your marketing channels. To stand out, create polished, consistent images across your product pages and marketing channels.

White Paper 419

White Paper Clothing Outdoor Improvements 419

ESW

JULY 16, 2018

Until the advent of digital channels, most brands focused their efforts on getting products placed in other companies’ retail outlets. Today’s brands are building their own stores and creating direct channels to get closer to the consumer. How Digital Channels are Facilitating the DTC Shift. The Power of Social Media.

Consumer 84

Consumer eCommerce Social Media Channel 84

Omnisend

SEPTEMBER 8, 2021

They seem commonplace now, but two years ago there were many people arguing vehemently against many of these concepts on social media and inside of the big legacy retailers themselves. Although email is a tried-and-true trusted channel for ecommerce, SMS does afford immediacy as a marketing channel.

Omnichannel 148

Omnichannel Retail Merchant Services Payment Services 148

GetElastic

OCTOBER 25, 2017

Customers today engage with companies through social media, wearables, smart home devices and their connected vehicles. By decoupling the presentation layer from the business logic, businesses are more agile and flexible to support multiple digital and physical channels, and contextualize content that makes sense to the customer.

Technology 146

Technology Customer Experience Games Recommendation 146

GetElastic

OCTOBER 25, 2017

Customers today engage with companies through social media, wearables, smart home devices and their connected vehicles. By decoupling the presentation layer from the business logic, businesses are more agile and flexible to support multiple digital and physical channels, and contextualize content that makes sense to the customer.

Customer Experience 146

Customer Experience Customer Technology Games 146

BigCommerce

NOVEMBER 28, 2017

It’s also time to check out what happened at large in the ecommerce industry during Cyber Week 2017. Cyber Week 2017 Trends. You’ll also hear from 25 of this year’s most successful brands on which channels worked and what they did to grow sales more than 500% in each of their respective verticals. Cyber Week 2017 GMV Increase.

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

365 Retail

FEBRUARY 23, 2022

45% of consumers streamed live television at least weekly, up from 20% in 2017. . Brands should support this with both online and offline channels of communication, such as direct mail, door drops, email marketing and social media advertising, which will provide consumers with a more complete multi-channel experience.

Subscription 102

Subscription Payment Services Marketing Multi-channel 102

Elsner

FEBRUARY 28, 2019

Improve Onsite Search functionality: Having a large catalog of products to sell is good but what if your buyer is not able to pick the right product from the heap? People still believe in the greatest myth around eCommerce wholesale that it is difficult to get your sales channel up and running” said Pierre Verrier.

B2B 110

B2B Definition eCommerce B2C 110