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The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits

BigCommerce

It’s a complex process, and it’s why omni-channel selling is so important. What is omni-channel retail? Square defines it as: “Meeting people on the channels where they are shopping and buying, whether it’s in a physical store or an online store or on social media, and connecting the dots between those channels.

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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Now, it’s time to pick, pack, ship and take a look at your marketing campaigns to see which won, which lost and what that may mean for your 2018 marketing initiatives. It’s also time to check out what happened at large in the ecommerce industry during Cyber Week 2017. Cyber Week 2017 Trends. Cyber Week 2017 GMV Increase.

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Ecommerce Trends: 147 Stats Revealing How Modern Customers Shop in 2017

BigCommerce

Are you an omni-channel seller? It’s easier than ever for businesses to have a digital presence across a variety of channels. A 2017 point-of-sale solutions survey of 1,164 U.S. Ecommerce sales are growing, but many retailers are struggling to capitalize on their digital sales channels.

eCommerce 420
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Holiday Email Marketing Unpacked: 15 Examples, 9 Tools and a Checklist to Make 2017 Your Biggest Success Yet

BigCommerce

And these charts come from Klaviyo’s commerce email marketing benchmark report (2017). A few things you can include in your emails to make life easier for subscribers around the holidays include: Shipping info ( including final delivery dates ). Shipping costs clearly advertised to alleviate any cost concerns.

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1,018 Brands Disclose Their Holiday Ecommerce Plans: How Do You Stack Up?

BigCommerce

So, we decided to go to that source –– and survey more than 1,000 online business owners, ecommerce managers and brand marketers on what they are planning and expecting for the 2017 holiday season. If brands thought their sales would increase this year (2017), and if so, by how much. Start building a better campaign here.

eCommerce 410
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How Amazon and Independent Ecommerce Brands Grew Online Sales 18,233% in 20 Years [Infographic]

BigCommerce

In 2017, more than 287 million people in the U.S. Amazon’s stock price has risen in equal measure, from $18 in 1997 to around $948 at the time of writing –– a 5,166% increase. Amazon eventually expands to 17 categories and 143 subcategories, tapping into nearly every major vertical (as of May 2017).

eCommerce 355
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5 Mistakes Killing Your Retargeting Campaigns (+ a Framework to 10X Increase Their Efficiency in 2017)

BigCommerce

Think about it — if you have one static ad displayed across all channels you’ll induce “banner blindness” — especially without a frequency limit in place. million Americans are planning to use ad blocker in 2017! Buyer and Recency Segments are running on Facebook Advertising and AdWords channels. Customer Survey.