Retail TouchPoints

FEBRUARY 25, 2022

Social media has been an incredible driver for ecommerce growth, and platforms are leaning in, creating new features to facilitate not just purchases but an online experience. Most social networks offer in-app shopping solutions now, including live video to meet shoppers’ demands. Retailers Going Live.

Social Media 289

Social Media Retail Events Channel 289

RTP blog

JANUARY 19, 2018

By Derek Bryce, NUVI Social media has been one of the biggest catalysts in the marketplace, and among sales teams. The rise of social has given way to an entirely new array of marketing tools, strategies and practices. According to Nielsen , 90% of consumers trust peer recommendations, while only 33% trust ads.

Social Media 300

Social Media B2C Recommendation Marketing 300

Kissmetrics

JANUARY 13, 2021

Twitter hasn’t had the easiest time adjusting to the new social media landscape. Facebook and messaging apps have been crushing the social media platform on paper. Usage of social media has steadily increased across the board, according to another Pew Research study. But, Twitter isn’t a ghost town.

Social Media 290

Social Media Blog Recommendation Article 290

BigCommerce

APRIL 6, 2017

88% of consumers trust online reviews as much as personal recommendations. All of those stats are net positive for online businesses in terms of earning a customer’s cash. They can also drive traffic by increasing SEO and up-sell and cross-sell additional products to both existing and potential customer cohorts. Social Media.

Customer 418

Customer BigCommerce Beauty and Health SEO 418

Smile.io

JANUARY 30, 2024

Loyalty programs are essential for customer retention and a necessary foundation for building customer loyalty in ecommerce. Whether it’s a points program, a simple referral program, or a multi-tiered VIP program, a loyalty program aims to turn one-time customers into repeat customers and build a loyal following.

Customer Loyalty 77

Customer Loyalty Customer Jewelry Social Media 77

Optimizely

AUGUST 14, 2018

But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. By looking deeper into the psychology behind customer loyalty programs, a clearer picture of how brands should be incentivizing customers comes into focus. .

Customer Loyalty 268

Customer Loyalty Customer Social Media Events 268

BigCommerce

SEPTEMBER 5, 2018

In 2017—a positive year for the economy and the stock market—Small Business Saturday numbers actually went down both in terms of total foot traffic and dollars spent. Once the holiday retail race begins, retail chains have no problem attracting customers. Small Business Saturday Pro Tip: Customer Research in Crucial.

Small Business Retail 399

Small Business Retail Social Media Shipping Costs Mobile 399

BigCommerce

OCTOBER 10, 2017

But with so much going on, it can seem like the days are just dropping away — and taking your customers with them. It isn’t something you can do on Amazon : Even if you can make millions there, you can’t market to previous customers through email. 90% more orders on your customer reactivation. And those concerns are valid.

Shipping Costs 407

Shipping Costs X-cart Marketing BigCommerce 407

BigCommerce

JUNE 6, 2017

Retargeting is a cookie-based technology that displays custom advertisements to visitors who leave an online store without purchasing or performing another desired action. Different customers came to the site for different reasons. Lumping all these customers into one group is a big mistake. They visited different pages.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

SellBrite

JANUARY 4, 2019

Customers are social beings that are heavily influenced through their friends, family and the testimony of others. The three main types of social proof that will drive customers to purchase a product or service include reviews and testimonials, referrals, and other customers also viewed suggestions. Social Fresh ).

Customer 131

Customer Social Media Recommendation Reference 131

Groove

JANUARY 21, 2022

Although Google does not require merchants to have a mobile version of each page, it’s highly recommended if your goal is to improve organic visibility. As a merchant, it hurts big time if you’re losing out on potential customers and potential lost revenue based on something as simple as webpage speed.

SEO 359

SEO Mobile Improvements Social Media 359

Kissmetrics

OCTOBER 6, 2021

Since Snapchat connects to your phone, you can easily allow it to access your contacts and social media platforms. When starting up your Snapchat, head to your profile and click on the “Add Friends” button: From here, select the “Contacts” menu and click “Find Friends” to allow Snapchat access to your contacts and social profiles.

Social Media 327

Social Media Multi-channel Jewelry Blog 327

BigCommerce

OCTOBER 12, 2017

And ultimately, the most innovative and successful of what they do this time of year is what the industry experts and influencers will recommend next year anyway. If brands thought their sales would increase this year (2017), and if so, by how much. expect to see a more than 100% increase YoY in holiday sales in 2017.

eCommerce 410

eCommerce Shipping Costs Social Media Multi-channel 410

RTP blog

APRIL 16, 2018

What many overlook is that by screening all customer orders — not simply the ones that raise fraud flags — they can not only do a better job of stopping fraud, they can also better serve their best customers. Do you have a group of confirmed good customers who all bought size 4 kids’ shoes late last summer?

Shipping Costs 150

Shipping Costs Merchant Services Customer eCommerce 150

RTP blog

SEPTEMBER 25, 2017

Technology That Transforms The right application of cutting-edge technology not only improves the shopping experience — it helps drive revenue and build trust with your customers. The moment a customer walks into Rebecca Minkoff’s flagship SoHo store, they’re greeted by an interactive wall display that shows suggested outfits.

Technology 300

Technology eCommerce Platforms eCommerce Recommendation 300

BigCommerce

DECEMBER 20, 2017

Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. Let me give you an example: 2017 has been the year of Facebook Advertising. As a result, many experts are recommending alternate approaches to success for 2018. Mobile Optimization.

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419

ChannelAdvisor

JULY 19, 2017

According to eMarketer , 2017 is projected to see strong overall year-over-year growth with an anticipated 4.0% Speed — According to a 2017 back-to-school survey by Deloitte , mobile represented 49% of back-to-school e-commerce traffic last year. Download our 2017 Essential E-Commerce Calendar (July – December).

eCommerce 74

eCommerce Shipping Costs Marketing Social Media 74

Klaviyo

OCTOBER 25, 2017

With significant year over year growth, 2017 is heating up to be even bigger. Take what they purchased and send them a campaign that recommends a similar product. You could also segment based on their average holiday order value and recommend products within this price range. CAGR (compound annual growth rate).

Marketing 95

Marketing Social Media eCommerce Recommendation 95

Retail TouchPoints

SEPTEMBER 8, 2020

Olivela , a digitally native, mission-based retail platform, is emphasizing its key differentiators as a way to forge stronger relationships with customers and reach new audiences across channels. Customers love content,” Alland said. On social media, members of the Olivela team share tips for surviving work-from-home life.

Consumer 130

Consumer Beauty and Health Social Media eCommerce 130

Retail TouchPoints

SEPTEMBER 8, 2020

Olivela , a digitally native, mission-based retail platform, is emphasizing its key differentiators as a way to forge stronger relationships with customers and reach new audiences across channels. Customers love content,” Alland said. On social media, members of the Olivela team share tips for surviving work-from-home life.

Consumer 130

Consumer Beauty and Health Social Media eCommerce 130

Kissmetrics

NOVEMBER 23, 2020

You can also draw customers in by including proof your products work through testing certifications from respected organizations. Finally, if you have approval from environmental, animal-cruelty prevention, or other socially conscious organizations, you can also increase your conversion rate. The campaign increased engagement by 3.7%.

Marketing 352

Marketing Social Media Improvements Events 352

Ecommerce Platforms

JUNE 22, 2023

Pros and Cons Website and Store Building Marketing and Customer Engagement Store, Inventory, and Order Management Pricing Customer Support and Integrations Shopify or Shoplazza: Which is Best? Shopify comes with social media and SEO tools built-in for marketing, a comprehensive app store, and its integrated payment processing tools.

Shopify 104

Shopify Payment Services Social Media Shipping Costs 104

Retail TouchPoints

NOVEMBER 7, 2022

I actually started using Beautycounter as a customer in 2017, and the reason was because it performed and it was safe. So my job, as I view it, is to continue to make sure that those core customer needs are met, that we continue to raise the bar in those areas and that we make sure that the brand is where customers expect to shop it.

Beauty and Health 264

Beauty and Health Supplies Consumer Social Media 264

UpSellIt

JANUARY 13, 2022

billion compared to 2017. Marketers utilize AI to streamline conversion optimization, content creation, and customer engagements. Recommendations. Identify areas where AI can reduce workload, optimize conversions, and enhance customer engagements. Recommendations. Recommendations. Recommendations.

Marketing 137

Marketing Social Media Recommendation Channel 137

Kissmetrics

DECEMBER 12, 2017

But we live in a world where customers can engage with us in real time. It’s not just about letting your customers feel heard. Amplifying content using sponsored social posts and other paid media can be an effective way of extending reach, as well as generating a fresh stream of traffic. MyBodyMyStyle.

Improvements 491

Improvements Marketing Social Media Blog 491

Kissmetrics

JUNE 14, 2017

Your customers are everywhere. They are learning about your products from display ads, researching your brand on social media, and signing up for your email campaigns to get the latest product updates. That’s why it’s important to map out how your business engages with customers across several channels.

Channel 226

Channel Customer Jewelry Customer Data 226

Liveintent

OCTOBER 19, 2021

Email is a powerful channel for driving one-to-one connections and retention amongst customers. Email is prime for driving customer acquisition efforts, especially as brands look to diversify their acquisition channels beyond social and search and sink their teeth into other platforms that provide reach amongst real, engaged audiences.

Customer 126

Customer Channel Management Social Media 126

Omnisend

DECEMBER 14, 2023

These can be your website, social media, affiliate sites, and online marketplaces, or physical sales channels, such as retail stores and marketplaces like farmers’ markets, trade events, and craft fairs. Physical stores If you’re selling physical products, then having a physical store can help you attract local customers.

Multichannel 78

Multichannel Social Media Payment Services Shipping Costs 78

Kissmetrics

MARCH 12, 2018

People now prefer to access the Internet on the go, and companies that don’t adapt to the fact that their customers are no longer stuck behind a desktop, will pay the price for their inaction. By now, we’re all aware how the merging of customer information and behavior has created its own cottage industry known as big data.

Mobile 214

Mobile Marketing Social Media eCommerce 214

BigCommerce

FEBRUARY 13, 2018

The ability to speak directly to your customers and make adjustments has never been easier. Most often, business-to-business sales focus on raw materials or products that are repackaged or combined before being sold to customers. Training your customers to use the new B2B tools is important for adoption. What is Ecommerce?

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

Optimizely

AUGUST 28, 2020

SMS is a powerful channel that helps Marketers rise above the noise and get their message across to their customers. In 2017, about 1.67 In 2017, about 1.67 Getting started with Zaius’ SMS and MMS solution is incredibly fast and easy because all your customer data is already available in your account. trillion by 2023.

Social Media 195

Social Media Subscription Channel Shipping Costs 195

Ecommerce Platforms

MARCH 22, 2017

If you'd like to configure a full ecommerce store where customers can come to your store, place items in the shopping cart and pay you for the items, you'll have to select a hosted or self-hosted ecommerce platform. Shopify Lite lets folks sell on social media while also getting simple Buy buttons on their websites.

Volusion 147

Volusion WooCommerce BigCommerce Magento 147

Omnisend

DECEMBER 3, 2021

Ad spending on Facebook has increased dramatically in recent years, from just $324 billion in 2017 to an incredible $2.26 Different customers prefer to shop in different ways, and in-store pickup is an increasingly popular and convenient option for many consumers. Reading Time: 6 minutes. trillion in 2020. In-store pickup.

Shipping Costs 148

Shipping Costs Social Media Mobile Omnichannel 148

GetElastic

OCTOBER 25, 2017

Digital commerce is playing a pivotal role in customer experience strategies. The world’s leading research firm, Gartner, recognized that digital commerce is a key way to acquire customers, develop relationships, drive revenue and reduce costs. It boils down to customer engagement across the entire customer journey.

Customer Experience 146

Customer Experience Customer Technology Games 146

RTP blog

APRIL 18, 2018

Although retailers are becoming savvier about using social media, they may be wary about Facebook after the revelation that Cambridge Analytica may have collected personal information from as many as 87 million Facebook users without permission. But be covert when you show the customer the best dress for them.

Social Media 150

Social Media Retail eCommerce Channel 150

Kissmetrics

MAY 9, 2018

And there are three common reasons why customers are likely to leave you in the dust: Customers don’t know how to use your site. Customers simply want what they want when they want it. Customers simply want what they want when they want it. Your brand persists on your customers’ unique perceptual map. Have no fear.

eCommerce 234

eCommerce Shipping Costs Social Media SEO 234

BigCommerce

MARCH 19, 2018

In fall 2017, Instagram and BigCommerce enabled shopping on Instagram for U.S. “Shopping on Instagram offers us an elegant and intuitive way to bridge the gap between creative content and a shoppable catalogue, allowing us to increasingly position our merchandising in the social space. Market to 800M Customers.

Merchant Services 290

Merchant Services BigCommerce Social Media Clothing 290