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How Small Businesses Plan to Grow in 2017 (+54 Stats on the State of SMB)

BigCommerce

90% of online small businesses expect to grow their revenue in 2017. And they are doing so using tried-and-true ecommerce marketing tactics to drive traffic , win sales and increase customer lifetime value. 45% of SMBs expect to grow more than 25% in 2017. SEO improvement: 46.28%. Email marketing: 40.27%.

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9 Local E-Commerce Marketing Tips To Drive More Foot Traffic To Your Store

Kissmetrics

According to a recent study by Statista , retail e-commerce sales worldwide reached $2.4 trillion in 2017 and are expected to reach 4.9 In fact, B2B e-commerce worldwide sales in 2017 peaked at $7.7 In-store sales accounted for 91% of all retail sales in the US in 2017. trillion in 2021.

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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Now, it’s time to pick, pack, ship and take a look at your marketing campaigns to see which won, which lost and what that may mean for your 2018 marketing initiatives. It’s also time to check out what happened at large in the ecommerce industry during Cyber Week 2017. Cyber Week 2017 Trends. Selling on Amazon.

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Beauty Ecommerce Marketing: The Must-Know Trends to Grow Your Beauty Brand

Omnisend

If you’re thinking about opening a beauty ecommerce store—and really, now is a great time to do it—then you should consider creating or selling products that place sustainability and naturalness at the heart of your business. Not only will you help the environment by reducing harmful ingredients, but you will improve your bottom line.

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Map Your Ecommerce Marketing to the Customer Lifecycle

Optimizely

This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective ecommerce marketing. You can do this type of targeted marketing again and again, offering custom loyalty messaging to repeat customers and introductory welcome messages to new customers.

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$2,000 Ecommerce Marketing and Technology Science Scholarship

Ecommerce Platforms

If you're more into the technology science area, feel free to talk about your aspirations as an ecommerce developer or designer. Are you currently working on an idea that could potentially improve the way ecommerce professionals work on a daily basis? Please submit your response to Ecommerce Platforms.

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The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Even if you can’t achieve net positive revenue on the initial sale, referrals, email marketing and customer retention can payoff extensively with every marginal customer. This is why global social ad spending doubled from $16 billion in 2014 to $31 billion in 2016 and is projected to increase another 26% in 2017. Instagram Advertising.