The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits
BigCommerce
SEPTEMBER 12, 2017
Given their preference for online shopping, it makes sense that Millennials and Gen Xers would also spend nearly 50% more time shopping online each week (six hours) than their older counterparts (four hours). Resistance around purchasing online is often fear-based. Christina Dam, Product Marketing Lead, Square.
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