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9 Must-See Sessions at eTail East 2017

Optimizely

If you work in ecommerce on the east coast, you’re already eagerly anticipating the upcoming eTail East 2017 Conference in Boston. On the first day of eTail East, the sessions are split into three summits: Search Display & Online Media Summit, Email Marketing & Customer Retention Summit, and the Next Gen eCommerce Summit.

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Online or In-Store? Why Shoppers Embrace Multi-Channel Shopping

Wiser

In the world of retail, the internet has given way to eCommerce and its rapid shipping, easy price comparisons, and other perks for consumers. The rise of eCommerce is also behind the prevalence of multi-channel shoppers: folks who buy from both online and in-store channels. . On the other side is eCommerce.

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Adaptable Teams Prevail Over Mythical Retail End Times

Forrester eCommerce

In 2017 we see an actual Wikipedia page dedicated to the 'retail apocalypse'. 1] The ten confirmed bankruptcies in 2017 included the well-known retailer Payless ShoeSource. [2] 3] For starters, as of early May 2017, none of the top 100 retailers in the US went bankrupt. [4] multi-channel retail. retail apocalypse.

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6 Ways to Promote Your E-commerce Products on Social Without Being Salesy

Kissmetrics

To help you find the perfect balance, here are six ways you can use to promote your e-commerce products without being too salesy. — FTC (@FTC) September 20, 2017. In May 2017, Sunny Co Clothing announced a promotion on their Instagram feed. Connect with bloggers and influencers. Influencers101 [link].

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The 19 Ecommerce Growth Challenges of 2018, Outlined by Amazon’s Annual Report

BigCommerce

On May 18th, Amazon released its Annual Report for the past fiscal year (2017). From general Amazon growing pains to government regulation, part of the report took a hard look at some of the major issues and potential risks ahead that all ecommerce retailers need to consider (as Amazon third-party retailers or otherwise). Image source.

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How 5 Online Businesses Already Increased Revenue Up to 96.44% – Just By Selling on eBay

BigCommerce

That’s not measly amount of cash –– not even for multi-million dollar online stores. In fact, eBay has quite a few things going for it in comparison to other channels you might consider. Don’t wait until right before the holiday season to test out the eBay channel. Eventually I opened an ecommerce store off eBay.

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1,018 Brands Disclose Their Holiday Ecommerce Plans: How Do You Stack Up?

BigCommerce

There are plenty of online articles out there –– heck, we even ran one –– where industry experts and influencers advise of which seasonal marketing strategies online brands and ecommerce marketers should use to ensure their store gets a fair share of the holiday ecommerce revenue. When Holiday Ecommerce Sales Spike.

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