Retail TouchPoints

NOVEMBER 1, 2022

3, 2022 that will feature 25 new markets. RST has partnered with the National Retail Federation and has led guided store tours during the NRF Big Show, which takes place each January in New York City, since 2017 , and will continue to serve as the official store tour program of NRF 2023. and San Francisco.

Marketing 286

Marketing Retail Improvements 286

BigCommerce

NOVEMBER 13, 2017

Jill Rose , North American senior director of mid-market at PayPal. Beer Cartel : Content marketing for a 34% gain in sales. Beer Cartel won the Innovation Award for Marketing Innovation. Site traffic grew over 100%, from 62,000 unique website visits in 2016 to 128,000 in 2017. Noah Kagan , chief sumo at Sumo Group.

eCommerce 411

eCommerce Jewelry EDI Shipping Costs 411

BigCommerce

JUNE 20, 2017

Best Ecommerce Site Design of 2017. In this guide, you’ll find the best of the best of site design for 2017, giving you 27 examples of high-converting, well designed sites. Here are the best ecommerce site designs of 2017. We engaged Randem Digital Consultancy to redefine our online go to market. So, let’s dive in.

eCommerce 379

eCommerce BigCommerce eCommerce Design Mobile 379

Optimizely

AUGUST 8, 2017

If you work in ecommerce on the east coast, you’re already eagerly anticipating the upcoming eTail East 2017 Conference in Boston. Starting on August 14, attendees will have the opportunity to learn how top business leaders are using technology to drive growth in a tough retail market. We’re here to help. August 14: Summit Sessions.

Multi-channel 210

Multi-channel lightspeed Channel Customer Retention 210

BigCommerce

OCTOBER 10, 2017

As an ecommerce business owner, you know that your holiday email marketing strategy is important. Most brands start planning their holiday email marketing campaigns in September, meaning you may already be behind. They market to them instead. And these charts come from Klaviyo’s commerce email marketing benchmark report (2017).

Shipping Costs 407

Shipping Costs X-cart Marketing BigCommerce 407

RTP blog

JANUARY 3, 2018

This week, Retail TouchPoints released its Top 10 Stories of 2017. The RTP editorial team shares what they think were the biggest and most influential stories in retail throughout 2017. I’m looking forward to seeing how influencer marketing evolves this year. It just goes to show that influencers are not to be taken lightly.

Beauty and Health 150

Beauty and Health Retail Article Social Media 150

BigCommerce

AUGUST 8, 2017

While there are hundreds of different marketing strategies, only one can bring in consistent sales from day one. content marketing). influencer marketing). Even if you can’t achieve net positive revenue on the initial sale, referrals, email marketing and customer retention can payoff extensively with every marginal customer.

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

Forrester eCommerce

APRIL 30, 2018

Marketers today are managing more channels, more content, and more data, while delivering vast quantities of personalized content quickly around the globe. As digital marketing complexity increases, more marketers are embracing automation tools to improve efficiency and speed to market.

Marketing 320

Marketing Channel Management Technology 320

Optimizely

SEPTEMBER 19, 2017

The countdown to Shop.org 2017 is on, and that means it’s time to pick the best sessions to attend so you don’t miss a thing. This gathering of top digital marketing professionals includes cutting-edge panels with leading brands like Disney , Toms , and Wayfair , as well as networking opportunities galore. 10:15 – 10:55 AM.

Omnichannel 186

Omnichannel Events eCommerce Fashion 186

Forrester eCommerce

APRIL 19, 2018

In 2017, 92% of global B2B marketing decision makers said that improving the ROI of marketing or effectiveness of marketing would be among their top marketing initiatives over the 12 months that followed.

B2B 359

B2B Marketing Improvements 359

Optimizely

AUGUST 21, 2017

eTail East 2017 was a huge success. Here is the the best advice and boldest predictions from some of the top speakers at eTail East 2017. Gary McEldowney, VP of Marketing, Allergy Buyers Group LLC. As a small brand just starting out, we created an influencer marketing program and were able to drive tremendous growth.

Mobile 180

Mobile Magazine Fashion Omnichannel 180

Klaviyo

JANUARY 3, 2018

In the conversations we had with marketers and ecommerce founders, we were floored by their dedication to their customers and the creative and ambitious experiences they wanted to create. The tools those marketers and ecommerce founders were using didn’t track enough. See how Klaviyo grew in 2017. It was the opposite.

Live Chat 124

Live Chat Shopify Magento BigCommerce 124

BigCommerce

SEPTEMBER 19, 2019

Spotify’s #2018Goals campaign was the largest global campaign at the time, running in 18 markets worldwide — finely blending customer…

Marketing 253

Marketing Customer eCommerce 253

Retail TouchPoints

NOVEMBER 5, 2021

After retailers finalize all inventory shipments and secure holiday storage, it’s time to implement a strong integrated digital marketing strategy. Focusing on an integrated digital marketing campaign can be the factor this year to a successful holiday season. What is an integrated digital marketing campaign?

Social Media 303

Social Media Marketing Shipping Costs SEO 303

BigCommerce

SEPTEMBER 12, 2017

A 2017 point-of-sale solutions survey of 1,164 U.S. The secret to success in 2017 is no longer just get it out there and see how it performs. These findings can percolate through every aspect of your business: product pages, emails, content marketing and much more. Get your free comprehensive omnichannel report now. Email *.

eCommerce 420

eCommerce Beauty and Health Social Media Customer 420

Retail TouchPoints

DECEMBER 31, 2021

Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing models — co-op driven, lacking in transparency, and largely traditional in form — are secondary options when compared to the self-serve, data-driven models of digital marketplaces.

Omnichannel 321

Omnichannel Marketing Retail Technology 321

Forrester eCommerce

JULY 11, 2018

The Canadian tech market will grow in both 2018 and 2019, but growth will slow from 5% in 2017 and 2018 to 3.7% in 2019, according to Forrester’s report on “The Canadian Tech Market Outlook For 2018 To 2019 — 5% Growth In 2018 Will Slow To Under 4% In 2019.” These growth rates, while […].

Marketing 218

Marketing Information Technology 218

Klaviyo

OCTOBER 25, 2017

With significant year over year growth, 2017 is heating up to be even bigger. It’s truly an exciting time to be an ecommerce marketer. At Klaviyo, we know there are only so many hours in the day and that running an ecommerce store (or its marketing team) usually entails a never-ending list of to-dos. between 2010 and 2015).

Marketing 95

Marketing Social Media eCommerce Recommendation 95

My Wife Quit Her Job

JUNE 21, 2017

Instead, I brought Toni Anderson back on the podcast to do a recap of Sellers Summit 2017. Sponsors Klaviyo.com – Klaviyo is the email marketing platform that I personally use for my ecommerce store. Instead, I brought Toni Anderson back on the podcast to do a recap of Sellers Summit 2017.

Books 164

Books eCommerce Other Marketing 164

My Wife Quit Her Job

JANUARY 8, 2018

My wife just closed the books for 2017 so today I’m going to breakdown the numbers this past year for my ecommerce store Bumblebee Linens. Listen to the episode to learn how we grew our business in 2017! Created specifically for ecommerce, it is the best email marketing provider that I’ve used to date.

eCommerce 122

eCommerce Travel Books Marketing 122

Retail TouchPoints

MAY 6, 2024

The company first filed for bankruptcy in 2002 , then again in 2017. After emerging from its 2017 bankruptcy, Rue21 made a concerted effort to adapt to today’s shoppers, with a new loyalty program and revamped executive team that included a new CEO and CIO , both of whom joined from GNC in 2023.

Fashion 247

Fashion Toys Operations Information 247

Optimizely

OCTOBER 9, 2017

The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. This means it’s definitely not too late to get your brand on track with a better ecommerce marketing strategy. Email marketing.

Omnichannel 236

Omnichannel B2C Marketing Channel 236

Kissmetrics

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. Craig Davis , the former Chief Creative Officer at marketing communications firm J. That’s content marketing in a nutshell. So, what’s happening in content marketing, version 2021?

Marketing 311

Marketing Social Media Blog B2C 311

Kissmetrics

DECEMBER 12, 2017

Engagement metrics, while often seen as “vanity metrics,” are important indicators of how well your marketing is performing. In this article, I’ll share six engagement metrics you must measure throughout the funnel to ensure your marketing is working. When it comes to earned media, influencer marketing is more popular than ever.

Improvements 491

Improvements Marketing Social Media Blog 491

Retail TouchPoints

JULY 28, 2020

But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives. Click here to register to attend the Aug.

Webinar 231

Webinar Consumer Marketing Consumer Goods 231

BigCommerce

JUNE 6, 2017

Like most marketing efforts, the recipe for success isn’t a sexy, breakthrough tactic. It’s not easy, but there are some basic principles you can follow to avoid the landmines frequently stepped on by marketers of every ilk. million Americans are planning to use ad blocker in 2017! and then comes the inevitable question.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

Kissmetrics

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. Step 1: Make Some Skincare Marketing Technical Improvements.

Marketing 352

Marketing Social Media Improvements Events 352

ROI Revolution

JULY 11, 2022

Between website SEO , ecommerce blogs, email marketing, and conversion rate optimization , one thing remains clear: Content is still king. We conducted a survey of 170+ digital marketing professionals to get a clear picture of the current ecommerce landscape. Why is content marketing important? Email Marketing.

Blog 158

Blog White Paper SEO Marketing 158

Forrester eCommerce

APRIL 10, 2024

The company created the site in 2017 as a subdomain, stretched its own content to fit more ad formats (e.g., Last week, Forbes was accused of misleading major advertisers with a spoof of its own website – www3.forbes.com. forbes.com.

Article 228

Article B2C Customer Marketing 228

Forrester eCommerce

DECEMBER 16, 2021

In 2017, Forrester expanded upon the IT service management market (ITSM) to establish enterprise service management (ESM) as a chosen area of coverage, continuing this research with a 2019 Forrester Wave™ evaluation. Now, we are pleased to announce The Forrester Wave™: Enterprise Service Management, Q4 2021.

Presentation 370

Presentation Management Marketing Customer 370

BigCommerce

NOVEMBER 13, 2017

Beer Cartel won the Innovation Award for Marketing Innovation. Site traffic grew over 100%, from 62,000 unique website visits in 2016 to 128,000 in 2017. Beer Cartel’s mailing list grew over 130%, from 13,000 subscribers in 2016 to 30,000 in 2017. For 2017, we wanted to do something different that made the brand truly stand out.

BigCommerce 227

BigCommerce Food and Beverages Marketing Social Media 227

Profitero

MARCH 21, 2017

Senior-level brand manufacturers and retailers will be attending Shopper Marketing Summit 2017 (March 27-29 2017) to get a deep dive into the strategies they’ll need to learn today, to ensure shopper-based growth tomorrow: Brand manufacturers build shopper-centric thinking into the earliest phases of brand development.

eCommerce 60

eCommerce Marketing eCommerce Analytics Supplies 60

Kissmetrics

JANUARY 12, 2021

What is Facebook Watch, and what does it mean for you your marketing strategy? Launched in 2017 to select users in the U.S. Social viewing is not going away, so how can marketers take advantage of it? What Facebook Watch Means for Marketers. Here are four ways Facebook Watch is changing the game for marketers.

Marketing 281

Marketing Social Media Games Events 281

Kissmetrics

APRIL 15, 2021

The possibilities when you combine AI technology with marketing are exciting and can change how we speak with our customers forever. When used with positive intent, they are a potent marketing tool. The term “deepfake” was coined in 2017 and is a combination of “deep learning” and “fakes.”

Marketing 240

Marketing Technology Arts Fashion 240

Forrester eCommerce

MAY 2, 2018

There were no surprises: Twitter is building off its Q4 2017 momentum, Facebook continues to grow its user base, and Snap is still going through an identity crisis. For the most part, the financial markets seem to […].

Social Media 210

Social Media Marketing B2C 210

Kissmetrics

DECEMBER 16, 2020

So, you dive into affiliate marketing, which has a lot of earning potential. A study from VigLink (now Sovrn) shows that affiliate marketing is the biggest revenue generator for publishers after Google AdSense. Once you’ve started with affiliate marketing, you can gain more revenue from using more advanced affiliate methods.

Marketing 279

Marketing Shipping Costs Social Media Blog 279

Wiser

SEPTEMBER 28, 2017

It’s just a matter of putting policies and marketing campaigns into effect to lure shoppers in. . The post The 2017 Omnichannel Holiday Strategy Advantage appeared first on Wiser Retail Strategies. Companies might have different teams for in-store and eCommerce, but they need to be fully in sync to get ahead.

Omnichannel 189

Omnichannel Shipping Costs Demo Channel 189