RTP blog

MAY 19, 2017

Major chains — including JCPenney , Macy’s , Sears , Kmart , CVS — plan to shut more than 1,000 retail stores in 2017. When Millennial consumers go shopping, they do so armed with mobile devices. As a result, mobile devices are becoming a primary interaction, recommendation and knowledge interface for shoppers inside the store.

Mobile 150

Mobile Consumer Payment Services Retail 150

Kissmetrics

DECEMBER 12, 2017

Engagement metrics, while often seen as “vanity metrics,” are important indicators of how well your marketing is performing. In this article, I’ll share six engagement metrics you must measure throughout the funnel to ensure your marketing is working. Device : Are your users reading your content on a desktop or a mobile device?

Improvements 491

Improvements Marketing Social Media Blog 491

Wiser

SEPTEMBER 28, 2017

It’s just a matter of putting policies and marketing campaigns into effect to lure shoppers in. . Leveraging Mobile Technology . Employees can make great recommendations, and they can also keep frustrated shoppers from walking out the door. Schedule a personalized demo today to learn how to turn retail data into action.

Omnichannel 189

Omnichannel Shipping Costs Demo Channel 189

ChannelAdvisor

JULY 19, 2017

According to eMarketer , 2017 is projected to see strong overall year-over-year growth with an anticipated 4.0% Optimize Mobile Strategy. Speed — According to a 2017 back-to-school survey by Deloitte , mobile represented 49% of back-to-school e-commerce traffic last year. overall retail growth. Maximize ROI.

eCommerce 74

eCommerce Shipping Costs Marketing Social Media 74

Klaviyo

DECEMBER 1, 2017

2017 has been a tough year for mobile popups. In January, Google started penalizing websites using mobile popups that prevent users from accessing content. Many interpreted these moves as the end of mobile popups. Mobile popups are now smarter and more efficient than ever. Why mobile popups? Not convinced?

Mobile 121

Mobile Games SEO Shipping 121

BigCommerce

JUNE 6, 2017

Like most marketing efforts, the recipe for success isn’t a sexy, breakthrough tactic. It’s not easy, but there are some basic principles you can follow to avoid the landmines frequently stepped on by marketers of every ilk. million Americans are planning to use ad blocker in 2017! and then comes the inevitable question.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

GetElastic

FEBRUARY 27, 2019

The numbers are in and there is no denying that the 2018 holiday season outshined the 2017 holiday in terms of ecommerce revenue. From Black Friday through Christmas week, consumers spent more dollars overall and spent more time on mobile. Source: 2018 Q4 Mobile Commerce Insights Report?. Strategize special offers.

Mobile 160

Mobile Shipping Definition Blog 160

Retail TouchPoints

FEBRUARY 25, 2022

Livestream shopping has taken off in China, with the market growing at a compound annual growth rate (CAGR) of more than 280% between 2017 and 2020 to reach an estimated $171 billion in 2020. Ecommerce now represents 21% of Nike’s total direct-to-consumer revenue , with 40% of that coming from its mobile apps.

Social Media 306

Social Media Retail Events Channel 306

Kissmetrics

OCTOBER 5, 2017

Along with the release of the iPhone 8, Apple’s new operating system, iOS 11 and its browser, Safari 11 on desktop, are causing quite a stir among advertisers and marketers. But what does that mean exactly, and how can marketers best prepare for it? Currently, ITP is only enabled for mobile and desktop versions of Safari.

Marketing 192

Marketing Recommendation Information Mobile 192

Kissmetrics

MARCH 12, 2018

Marketing can be a bit like gambling. Every so often, a new marketing channel or program becomes available. Eager marketers jump at the new opportunity and gamble some of their ad budget into it. Blended Marketing Will Continue to Dominate in 2018. You test out one advertising channel and measure your results.

Marketing 202

Marketing Social Media eCommerce Channel 202

ChannelAdvisor

MARCH 1, 2017

To help ensure you get as much as possible out of Catalyst 2017, we’ve put together a quick-reference guide tailored for newcomers. Catalyst 2017 will be your best opportunity this year to hear from the industry’s biggest influencers in one central location. Once-in-a-Lifetime Keynotes. Lee McCabe, VP, North America, Alibaba Group.

eCommerce 70

eCommerce Automotive Presentation Events 70

Sailthru

NOVEMBER 2, 2017

With so much to consider, we recommend that brands adopt a slightly different personalization strategy during this ultra-busy time. Read on to find out Sailthru’s best practices for personalizing during the holidays, and for further reading on how to engage and convert holiday shoppers, download our 2017 Holiday Marketing Guide.

Recommendation 60

Recommendation Gifts Presentation Mobile 60

Sailthru

FEBRUARY 20, 2018

The success of these personalized mobile apps has retailers looking at how to bring this personalization into physical stores. Both the push notifications and personalized news come through an interactive webpage that displays on the mobile app. Yoox Says Half of Sales Now Come From Its Mobile App.

Mobile 68

Mobile Omnichannel Retail Recommendation 68

ChannelAdvisor

AUGUST 2, 2017

Workshops throughout the three days covered tips on how to streamline and optimize selling using eBay’s Seller Hub and Marketing Tools; insights into trends in mobile and how to use social media to build your brand; guidance on shipping and more in-depth information on cross-border selling, utilizing eBay’s Global Shipping Program.

Shipping Costs 60

Shipping Costs eCommerce Workshop Mobile 60

ROI Revolution

MARCH 1, 2018

From the overhaul of standard text ads to an entirely new AdWords user interface , 2017 saw some dramatic changes in paid search marketing. Over the past several months, we’ve compiled the top trends and recommendations that brands and retailers like you can leverage to get a leg up on the competition in 2018 and beyond.

Search Marketing 60

Search Marketing Marketing Mobile Article 60

Email Audience

OCTOBER 21, 2021

SMS messaging is a powerful tool for marketing. Here are 38 of the most important SMS marketing stats that will blow your mind. SMS marketing statistics: 1. 81% of consumers will ignore phone calls that look like they are from marketers or businesses. SMS messaging for marketing has grown by 197%.

Marketing 82

Marketing Mobile Social Media Consumer 82

Omnisend

DECEMBER 3, 2021

Ad spending on Facebook has increased dramatically in recent years, from just $324 billion in 2017 to an incredible $2.26 In this article, we’ll cover some of the most important trends for ecommerce marketers to keep in mind while building holiday Facebook ad campaigns. Mobile usage. Reading Time: 6 minutes. trillion in 2020.

Shipping Costs 148

Shipping Costs Social Media Mobile Omnichannel 148

RTP blog

MARCH 15, 2017

The Retail TouchPoints Connected Consumer Series webinars, which will be broadcast from March 27-31, will delve into some of today’s hottest retail topics — from leveraging Artificial Intelligence and deepening personalization to creating truly modernized mobile experiences.

Webinar 150

Webinar eCommerce Mobile Omnichannel 150

Blue Acorn

MARCH 20, 2017

Research & Market Insights. In this session, the head of retail strategy at Adobe took us on a magical ride through personalization and mobile. Mobile visits outpaced mobile revenue across the globe. Visa Shares Insights for Marketers based on Consumer Spending Habits. I’ll understand.

Payments 63

Payments Presentation eCommerce Mobile 63

Omnisend

DECEMBER 14, 2023

Reading Time: 9 minutes Many marketers believe that multichannel selling is only for big retailers and that small retailers can’t afford it. These can be your website, social media, affiliate sites, and online marketplaces, or physical sales channels, such as retail stores and marketplaces like farmers’ markets, trade events, and craft fairs.

Multichannel 78

Multichannel Social Media Payment Services Shipping Costs 78

RTP blog

APRIL 22, 2019

Instacart will be snatched up by a big box retailer or major grocer In December 2017, online delivery service Shipt was acquired by Target for $550 million. Amazon acquired Instacart’s biggest customer, Whole Foods, in 2017, but Instacart’s partnership with Whole Foods comes to an end very soon. Two major U.S.

Multi-channel 150

Multi-channel Retail Toys Department Stores 150

ROI Revolution

JUNE 3, 2019

Welcome to the first edition of ROI Revolution’s Monthly Marketing News Recap! Each month, we’ll be scouring our sources for the latest news, videos, and more to bring you a panoramic view of an always-transforming digital marketing landscape. So, how does this affect marketers? Google Marketing Live 2019.

Marketing 68

Marketing Social Media Subscription Books 68

BigCommerce

NOVEMBER 28, 2017

Now, it’s time to pick, pack, ship and take a look at your marketing campaigns to see which won, which lost and what that may mean for your 2018 marketing initiatives. It’s also time to check out what happened at large in the ecommerce industry during Cyber Week 2017. Cyber Week 2017 Trends. mobile and iOS v.

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

Kissmetrics

APRIL 6, 2021

Because Google AdWords is complicated and tough to navigate for new PPC marketers and small businesses. Google leads the world in mobile and digital ad revenue. In 2017, they generated $73.8 Most consumers trust reviews as much as personal recommendations. Google is personally recommending you to interested customers.

PPC 298

PPC Recommendation Social Media Mobile 298

Kissmetrics

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . In this article, I cover: What to look for in a PPC agency How to work with them for maximum results Steps to finding the right agency My top five recommendations. PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend.

PPC 279

PPC Multi-channel Social Media B2C 279

Kissmetrics

MAY 21, 2018

As marketers, we invest a lot of our time and energy into SEO. Because YouTube reaches more people from the ages of 18-49 than any cable network , this is particularly true if you’re marketing to younger generations. According to Sprout Social, 48% of Millennials and 48% of Gen X-ers followed a brand on social media in Q1 of 2017.

SEO 225

SEO Social Media Blog Channel 225

Kissmetrics

JANUARY 13, 2021

Between Instagram, Facebook, Twitter, and newer platforms like TikTok, I’d go so far as to say social media is the most important digital marketing media to focus on. Tweets are typically public, and the service will recommend tweets to you based on content, geography, and other considerations. They Follow You.

Social Media 290

Social Media Blog Recommendation Article 290

BigCommerce

SEPTEMBER 5, 2017

18-20, 2017 conference features Casper, Rue La La, RACKED, Jet.com, ZICO, Fossil and more. It was revolutionary : a mobile device that instantly made you connected and accessible anywhere you went. We haven’t got an unlimited budget, a fleet of drones, or 43% of market share. Learn how to make money now. .

Toys 399

Toys Shipping Costs Operations Books 399

Kissmetrics

MAY 9, 2018

At the beginning of 2017, the National Retail Federation speculated that online retail would grow 3x faster than the rest of the retail industry, with mobile e-commerce sales soaring. A whopping 85% of customers trust online reviews as much as they trust personal recommendations. Online shoppers are looking for convenience.

eCommerce 234

eCommerce Shipping Costs Social Media SEO 234

BigCommerce

AUGUST 17, 2018

You’ve probably noticed that there are dozens of SaaS products on the market claiming to ease your transition into ecommerce. Marketing your store. Best of all: You’ll learn how to do most of this without relying heavily on SaaS tools and marketing agencies. But how do you navigate this experience and maximize your resources?

Payment Services 357

Payment Services Shipping Costs eCommerce Payments 357

Kissmetrics

AUGUST 16, 2017

That figure is up to 96% in 2017. And that goes double for your email marketing , website, eCommerce portal, or app. You’ve no doubt heard a lot about the increasing role of mobile devices when it comes to the online world. Google announced a change to its algorithm in mid-2015 that made mobile-readiness a ranking factor.

eCommerce 201

eCommerce Mobile SEO Download 201

Ecommerce Platforms

JUNE 22, 2023

Pros and Cons Website and Store Building Marketing and Customer Engagement Store, Inventory, and Order Management Pricing Customer Support and Integrations Shopify or Shoplazza: Which is Best? Essentially, it’s a comprehensive cloud-based toolkit for website building, store management, order management, and marketing. What is Shopify?

Shopify 104

Shopify Payment Services Social Media Shipping Costs 104

BigCommerce

MAY 15, 2018

For you, Amazon’s commodity market is profitable but earns little brand equity. The plain truth of it was that self-hosted platforms like Magento were very complex to work with and took a long time to go to market. Companies can go to market much faster. Marketing and Expanding to Omnichannel. That’s no longer the case.

Merchant Services 419

Merchant Services Payment Services eCommerce Platforms Technology 419

RTP blog

APRIL 6, 2018

Meanwhile the competitive landscape continues to increase in scope and complexity as global discounters extend their reach and Amazon and other online giants rush into more and more market sectors and geographies. On the flip side, 47% of shoppers reported receiving daily or weekly promotional offers that they don’t use (for the U.S.,

Shipping Costs 150

Shipping Costs Social Media Supplies Channel 150

Sailthru

SEPTEMBER 17, 2019

Every summer, Sailthru browses retailers’ websites, signs up for email lists and downloads their mobile apps. Boston Consulting Group found that personalized marketing results in retailers’ sales increasing by 6 to 10%, two to three times higher than their non-personalizing competitors. That’s why we started the Index in 2017.

Retail 74

Retail Shopping Carts Omnichannel Mobile 74

BigCommerce

APRIL 3, 2018

By the time you read this, everything we’ve learned about mobile SEO could be wrong. This is because the existing paradigm is based on a desktop-first world, and Google is about to catapult us into a mobile-first world with a major update on how they crawl, render and rank the web. Google’s Mobile-First Index.

Mobile 419

Mobile SEO Mobile eCommerce eCommerce 419

Inflow Insights

OCTOBER 27, 2021

Many marketers are surprised to discover that they’ve been calculating conversion rate all wrong. Instead, we recommend conversion tracking with individual users. Prior to partnering with Inflow, one of our clients had revamped their mobile smartphone experience. Next, we dug deeper into conversion rate by channel.

Channel 113

Channel Mobile eCommerce PPC 113