Kissmetrics

JANUARY 12, 2021

What is Facebook Watch, and what does it mean for you your marketing strategy? Launched in 2017 to select users in the U.S. via mobile, desktop, and TV apps, Facebook Watch is the company’s entrée into episodic streaming video. When multiple social media platforms follow suit, it’s a sure sign a new trend is here to stay.

Marketing 281

Marketing Social Media Games Events 281

SellBrite

JANUARY 17, 2018

billion in Q3 2017. But in recent years, buyers are getting even more flexibility and accessibility with online shopping—thanks to the rise of mobile shopping. Mobile commerce is growing in popularity as technology improves. Mobile Commerce is Taking Over Ecommerce. In 2014, mobile commerce made up 11.6%

Merchant Services 145

Merchant Services Mobile Social Media Payment Services 145

Retail TouchPoints

JULY 28, 2020

But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives. Click here to register to attend the Aug.

Webinar 229

Webinar Consumer Marketing Consumer Goods 229

Kissmetrics

SEPTEMBER 18, 2017

What is Facebook Watch, and what does it mean for you your marketing strategy? Launched in August 2017 to select users in the U.S. via mobile, desktop and TV apps, Facebook Watch is the company’s entrée into episodic streaming video. When multiple social media platforms follow suit, it’s a sure sign a new trend is here to stay.

Marketing 458

Marketing Games Mobile Social Media 458

Kissmetrics

DECEMBER 1, 2020

The numbers behind live streaming are impressive , and if you’re not already, you should be incorporating this medium into your marketing strategy. Live streaming is a powerful way to connect with your target audience and personalize your message in a way that’s unique compared to other marketing mediums. What Is Live Streaming?

Social Media 337

Social Media Marketing Events Other 337

RTP blog

MAY 19, 2017

Major chains — including JCPenney , Macy’s , Sears , Kmart , CVS — plan to shut more than 1,000 retail stores in 2017. When Millennial consumers go shopping, they do so armed with mobile devices. As a result, mobile devices are becoming a primary interaction, recommendation and knowledge interface for shoppers inside the store.

Mobile 150

Mobile Consumer Payment Services Retail 150

Retail TouchPoints

FEBRUARY 25, 2022

Social media has been an incredible driver for ecommerce growth, and platforms are leaning in, creating new features to facilitate not just purchases but an online experience. Most social networks offer in-app shopping solutions now, including live video to meet shoppers’ demands. Retailers Going Live.

Social Media 305

Social Media Retail Events Channel 305

Klaviyo

OCTOBER 25, 2017

With significant year over year growth, 2017 is heating up to be even bigger. It’s truly an exciting time to be an ecommerce marketer. At Klaviyo, we know there are only so many hours in the day and that running an ecommerce store (or its marketing team) usually entails a never-ending list of to-dos. between 2010 and 2015).

Marketing 95

Marketing Social Media eCommerce Recommendation 95

ChannelAdvisor

JULY 19, 2017

According to eMarketer , 2017 is projected to see strong overall year-over-year growth with an anticipated 4.0% Optimize Mobile Strategy. Speed — According to a 2017 back-to-school survey by Deloitte , mobile represented 49% of back-to-school e-commerce traffic last year. Social Media Strategy. Maximize ROI.

eCommerce 74

eCommerce Shipping Costs Marketing Social Media 74

Kissmetrics

SEPTEMBER 13, 2021

Back in the early days of the web, businesses were scrambling to make their advertising and marketing stand out. As marketers and publishers, we need to work around these barriers and use popup ads for the powerful advertising tool that they are and communicate important CTAs with our audience. Popup Product Showcase ($6).

Marketing 263

Marketing Subscription Article Mobile 263

Kissmetrics

MARCH 12, 2018

Marketing can be a bit like gambling. Every so often, a new marketing channel or program becomes available. Eager marketers jump at the new opportunity and gamble some of their ad budget into it. Blended Marketing Will Continue to Dominate in 2018. You test out one advertising channel and measure your results.

Marketing 202

Marketing Social Media eCommerce Channel 202

Kissmetrics

MARCH 12, 2018

Content marketing took off and continues to flourish for one very simple reason: it’s what the people want. Craig Davis , the former Chief Creative Officer at marketing communications firm J. ” That’s content marketing in a nutshell. So, what’s happening in content marketing, version 2018? Let’s talk about content.

Marketing 205

Marketing Social Media B2C B2B 205

Talkoot

DECEMBER 19, 2017

A key trend in 2017 for the apparel industry is its embrace of agile software methodologies. From a product content creation point of view, a key trend in 2017 for the apparel industry is its embrace of agile software methodologies. Speed to market is critical for today's social media and celebrity-driven consumers.

Fashion 60

Fashion Apparel Social Media Mobile 60

BigCommerce

JUNE 6, 2017

Like most marketing efforts, the recipe for success isn’t a sexy, breakthrough tactic. It’s not easy, but there are some basic principles you can follow to avoid the landmines frequently stepped on by marketers of every ilk. million Americans are planning to use ad blocker in 2017! and then comes the inevitable question.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

RTP blog

AUGUST 27, 2018

If anything, companies should actually put more focus on the Hispanic market: A recent survey. million in 2017. This represents an opportunity for businesses to demonstrate that they are in touch with Latino culture by marketing their products to the U.S. These pages should be actively promoted across marketing channels.

Marketing 150

Marketing Electronics Retail Mobile 150

Kissmetrics

MARCH 30, 2018

trillion in 2017 and are expected to reach 4.9 In fact, B2B e-commerce worldwide sales in 2017 peaked at $7.7 In-store sales accounted for 91% of all retail sales in the US in 2017. The in-store shopping experience is incomparable to browsing items on a desktop or mobile screen. trillion in 2021. Sounds too sophisticated.

eCommerce 210

eCommerce eCommerce Marketing Marketing Shipping Costs 210

Kissmetrics

JANUARY 13, 2021

Twitter hasn’t had the easiest time adjusting to the new social media landscape. Facebook and messaging apps have been crushing the social media platform on paper. Usage of social media has steadily increased across the board, according to another Pew Research study. But, Twitter isn’t a ghost town.

Social Media 290

Social Media Blog Recommendation Article 290

Omnisend

DECEMBER 3, 2021

Ad spending on Facebook has increased dramatically in recent years, from just $324 billion in 2017 to an incredible $2.26 In this article, we’ll cover some of the most important trends for ecommerce marketers to keep in mind while building holiday Facebook ad campaigns. Mobile usage. Reading Time: 6 minutes. trillion in 2020.

Shipping Costs 148

Shipping Costs Social Media Mobile Omnichannel 148

Retail TouchPoints

JANUARY 28, 2021

The new capital, which brings the company’s total funding to $20 million , will be used for product development and expanding Raydiant’s go-to-market team. Raydiant was founded in 2017 to create connected experiences for brick-and-mortar businesses using cloud-based digital signage technology.

Social Media 150

Social Media Banking Mobile Technology 150

BigCommerce

AUGUST 8, 2017

While there are hundreds of different marketing strategies, only one can bring in consistent sales from day one. Social media advertising. content marketing). influencer marketing). With social media advertising, you can have consistent sales coming in from the first day your website is live.

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

Omnisend

DECEMBER 14, 2023

Reading Time: 9 minutes Many marketers believe that multichannel selling is only for big retailers and that small retailers can’t afford it. These can be your website, social media, affiliate sites, and online marketplaces, or physical sales channels, such as retail stores and marketplaces like farmers’ markets, trade events, and craft fairs.

Multichannel 78

Multichannel Social Media Payment Services Shipping Costs 78

Payoneer

OCTOBER 19, 2018

Mobile retail sales are huge, and still getting bigger. In 2017, 34.5% of all retail eCommerce sales in the US were made on a mobile phone, amounting to $156.28 On Cyber Monday alone in 2017, $2 billion were spent on mobile sales, or just under a third of all revenue. Worldwide, mobile eCommerce sales hit $1.4

Mobile 36

Mobile Marketing Social Media Presentation 36

ROI Revolution

MAY 23, 2022

To give you insights into the video advertising landscape, we conducted a survey of over 170 digital marketing professionals from a wide range of industries and business. Video advertising will be a huge initiative for ecommerce marketing professionals in 2022, with 40.7% Mobile is king when it comes to video advertising.

Social Media 78

Social Media eCommerce White Paper Mobile 78

ChannelAdvisor

DECEMBER 6, 2017

Wondering where to focus your digital marketing in 2018? One report that caught our attention is E-Commerce KPI Benchmarks 2017 from Wolfgang Digital. However, it’s important to remember that the successful digital marketing strategy involves monitoring more than website traffic alone. Drowning in data in your efforts to decide?

eCommerce 49

eCommerce Marketing Multi-channel Comparison Shopping 49

ChannelAdvisor

JULY 25, 2017

If ever there were a year to cash in on the second biggest shopping season of the year, 2017 would be it. Take a deep breath and get ready to dive into our crash course on 2017 back-to-school shopping trends. Increasing Reliance on Social Media. The question is: Which social media sites will they be leveraging?

eCommerce 66

eCommerce Social Media Mobile Shipping Costs 66

Kissmetrics

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . From social media to paid search, PPC is a smart way to see quick results. PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend. Strong mobile optimization capabilities. So, that’s a TON of money.

PPC 279

PPC Multi-channel Social Media B2C 279

RTP blog

DECEMBER 19, 2017

In a 2008 article focused on 5 New Promotional Trends , we talked about the growing use of in-store digital signage and mobile; social media in marketing communications; and creative pricing strategies. 
 Retailers have two main options for adjusting to the modern, digital-savvy shopper.

Multi-channel 150

Multi-channel Customer Retail Omnichannel 150

ROI Revolution

OCTOBER 23, 2019

Influencer marketing has a comfortable seat on the growth path as one of the fastest growing subsets of marketing. industry in 2017, climbing to a $4.6B How are they useful to marketers? The bulk of influencer marketing occurs on social media platforms like Instagram or YouTube. industry in 2019.

Social Media 60

Social Media Marketing Presentation Consumer 60

Kissmetrics

MAY 9, 2018

At the beginning of 2017, the National Retail Federation speculated that online retail would grow 3x faster than the rest of the retail industry, with mobile e-commerce sales soaring. If a stronger brand offers the same type of product that you do, they will gladly eat your market share. Or they do, but they don’t disclose it.

eCommerce 234

eCommerce Shipping Costs Social Media SEO 234

ChannelAdvisor

DECEMBER 6, 2017

Wondering where to focus your digital marketing in 2018? One report that caught our attention is E-Commerce KPI Benchmarks 2017 from Wolfgang Digital. However, it’s important to remember that the successful digital marketing strategy involves monitoring more than website traffic alone. Drowning in data in your efforts to decide?

eCommerce 40

eCommerce Marketing Multi-channel Comparison Shopping 40

Payoneer

OCTOBER 19, 2018

Mobile retail sales are huge, and still getting bigger. In 2017, 34.5% of all retail eCommerce sales in the US were made on a mobile phone, amounting to $156.28 On Cyber Monday alone in 2017, $2 billion were spent on mobile sales, or just under a third of all revenue. Worldwide, mobile eCommerce sales hit $1.4

Mobile 22

Mobile Marketing Social Media Presentation 22

Ecommerce Platforms

JUNE 22, 2023

Pros and Cons Website and Store Building Marketing and Customer Engagement Store, Inventory, and Order Management Pricing Customer Support and Integrations Shopify or Shoplazza: Which is Best? Essentially, it’s a comprehensive cloud-based toolkit for website building, store management, order management, and marketing. What is Shopify?

Shopify 104

Shopify Payment Services Social Media Shipping Costs 104

ROI Revolution

JUNE 3, 2019

Welcome to the first edition of ROI Revolution’s Monthly Marketing News Recap! Each month, we’ll be scouring our sources for the latest news, videos, and more to bring you a panoramic view of an always-transforming digital marketing landscape. So, how does this affect marketers? Google Marketing Live 2019.

Marketing 68

Marketing Social Media Subscription Books 68

Email Audience

OCTOBER 21, 2021

SMS messaging is a powerful tool for marketing. Here are 38 of the most important SMS marketing stats that will blow your mind. SMS marketing statistics: 1. 81% of consumers will ignore phone calls that look like they are from marketers or businesses. SMS messaging for marketing has grown by 197%.

Marketing 82

Marketing Mobile Social Media Consumer 82

Optimizely

NOVEMBER 15, 2018

As every online marketer knows, the cost of paid customer acquisition has been on an upward trajectory for years. With less inventory available on social media and more demand for eyeballs comes higher prices — and therefore less of a guaranteed return on investment.

eCommerce 186

eCommerce Mobile Merchant Services B2C 186

Demac Media

JANUARY 23, 2018

Black Friday Cyber Monday 2017 Retail Performance. In 2017 retail sales increased 5.5%, which exceeded forecasts and showed the biggest gain since the last recession. Demac’s BFCM 2017 Retailer Growth. Mobile Commerce on the Rise During BFCM. Read: How Pela Case Grew Black Friday and Cyber Monday Sales 1,727% yoy.

Social Media 34

Social Media Retail Mobile Shopify 34

Retail TouchPoints

SEPTEMBER 8, 2020

The luxury market has taken a significant hit as a result of the pandemic, but some brands and retailers are finding new ways to adapt, respond and thrive. On social media, members of the Olivela team share tips for surviving work-from-home life. Some have even hosted workout classes and game nights.

Consumer 130

Consumer Beauty and Health Social Media eCommerce 130