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The Empowered Marketer: Best of 2018

Optimizely

Nearly a year after launching The Empowered Marketer , it’s time to reflect back on the many fascinating and insightful B2C marketers we were lucky enough to interview. Would we be able to convince smart ecommerce and B2C marketers to share their insights as guests? Listen to the Best Of 2018 Now: Enjoying this episode?

Marketing 150
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Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Optimizely

Following in Apple’s footsteps, we’ve put together a list of B2C brands that have built up a loyal following of fans that have enabled them to grow and expand their businesses rapidly. STAT: There have been 45,982 posts (as of September 2018) on Instagram with the hashtag #questival. Need Supply: Stay true to your roots.

B2C 261
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Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

For a few years, personalization has been B2C commerce’s favorite catch phrase: know your customer, personalize the offers and prices, sell at the right time and keep communicating until you build a relationship and not just a sale. But do B2C techniques work for this audience? B2B will look more like B2C.

B2B 141
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Don’t Miss These Top Ecommerce Conferences in 2018

BigCommerce

More than just a conference, the eCommerce Expo is an interactive skill-building experience for all B2C and B2B professionals interested in learning about the latest tips and techniques to drive company growth in an online marketplace. Sending them to a Supply Chain conference is a waste of their time. Toronto, ON.

eCommerce 331
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B2B is the New Driver of Growth for Buy Now, Pay Later

Retail TouchPoints

B2B spending remains one of the biggest and most constant financial services sectors in the world, and yet it traditionally lags behind the standard-setting B2C sector in innovation. For example, in 2018 global B2B payments hit $125 trillion, while the global consumer payments market only reached $52 trillion.

B2B 269
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What to Sell in 2018: How to Find a Product Niche and Start Selling Online

BigCommerce

I didn’t wake up thinking, “I’m going to sell medical supplies for a living!” – April Rowden, Owner, Missouri Medical Supplies. For many B2C ecommerce merchants, branded stores, along with Amazon and eBay account for over 90% of all sales. Start Where You’re At and Build From There.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

Generally, there are six main models of ecommerce that businesses can be categorized into: B2C. Business-to-Consumer (B2C). B2C ecommerce ecompasses transcations made between a business and a consumer. It went on to turn into a major B2B, C2C, and B2C platform that’s still widely used today. Types of Ecommerce.

eCommerce 417