How a BOPIS Retail Strategy Can Support Your Multi-Channel Goals
Wiser
SEPTEMBER 4, 2018
The in-store pickup element lets customers multitask, buy more products while in-store, and talk to a sales associate. From a retailer’s point of view, BOPIS is a great way to increase sales across all channels. 86% of retailers are integrating BOPIS into their omnichannel strategies in 2018.
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