article thumbnail

Measuring Marketing Spend In 2018: Why Cross-Channel Attribution Matters Most

RTP blog

By Glenn Taylor, Senior Editor With nearly nine in 10 retailers having increased their marketing budgets in 2018, according to RetailMeNot , merchants are strongly motivated to ensure the money is being spent effectively. In a session at Shop.org. What I would advise people to do is to decide, what do we sell?”

Channel 150
article thumbnail

The 19 Ecommerce Growth Challenges of 2018, Outlined by Amazon’s Annual Report

BigCommerce

Some of the biggest highlights of Amazon’s Annual Report were company insights shared for the very first time – like information around membership and revenue around Amazon Prime, the company’s subscription service. Amazon Risk Factors and Obstacles in 2018. Channel expansion and high-growth pains. In a word: Growth.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Wish Launches Marketing Blitz to Reintroduce Itself to Consumers

Retail TouchPoints

After topping the charts as the most popular shopping app in the world in 2018, Wish fell out of favor with consumers who had one too many bad experiences. But with a new slate of chief officers at the helm, the company is angling for a comeback. Wish has crafted and launched a rebrand and a business transformation is well underway.

Consumer 213
article thumbnail

Walmart Packages Marketplace and Delivery Tech for Sale to Other Retailers

Retail TouchPoints

Walmart will make its own technologies across both digital and physical channels available to other retailers. The company’s move includes integrating Walmart’s Marketplace, online and in-store fulfillment and pickup technologies into the Adobe Commerce platform. in a statement.

Other 290
article thumbnail

The Definitive Guide to Selling on Amazon

BigCommerce

How expanding to Amazon helped a Water Polo company successfully sell swimwear to Alaska. This is actually the second publishing for this book – an updated version for 2018. This year’s version for 2018 has 17 chapters, featuring the insights of more than 50 Amazon subject matter experts. Download Now. That timing is critical.

article thumbnail

2018 Year in Review: Journey of a SaaS Business

SellBrite

What I want to share are the ways in which our SaaS (Software as a Service) company has grown and evolved, how we’ve transformed the business and positioned ourselves for an exciting future. 2018 didn’t start off on a great note. So in March 2018, we did the hardest thing we’d ever done. An imperfect beginning.

article thumbnail

A baker’s dozen of provocative retail predictions for 2018

Steve Dennis

2018 is likely to be just as wild and woolly, albeit in somewhat different ways. Many stores will close in 2018. Moreover, large, well capitalized companies will take advantage of asset “fire sales” or technology plays to complement their skills and accelerate their growth. Every meal delivery company?).

eCommerce 102