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The 10 Best Adwords Companies of 2020

Kissmetrics

The downside is the fact that many companies aren’t able to give their accounts the attention it needs to perform. How do you find an AdWords company that works with your budget, generates the returns you need and continues to perform for your business? What are the characteristics of a great AdWords company?

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10 Strategies for High-Performing Holiday PPC Campaigns

Inflow Insights

Today, we’re focusing on PPC. To help you get started, we’re sharing 10 of our proven strategies, developed from years of working with leading eCommerce companies across the globe: Review historical campaign budget. 10 Ways to Create a Killer Holiday PPC Strategy. Design Your Holiday PPC Strategy Now.

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eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Inflow Insights

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s. Of course, you also have the standard KPIs associated with pay-per click (PPC).

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Our Winning PPC Strategy for eCommerce: How We Increased Google Ads ROAS by 76%

Inflow Insights

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

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Data-driven predictions for ecommerce marketing in 2018

Klaviyo

You may be wondering, what’s on the horizon for ecommerce marketing in 2018? But first, let’s dive into a few data-driven predictions for ecommerce in 2018. If you feel like Facebook advertising really took off in 2017, influencers like Tracey Wallace from BigCommerce , are predicting it will skyrocket in 2018!

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eCommerce Growth Study: How We Segmented PPC by Seasonality for a 103% Profit Increase

Inflow Insights

When running eCommerce PPC campaigns for Google search and Google Shopping ads, most companies focus on creating a great return on ad spend (ROAS) to generate profit. In our experience running PPC for clients, we’ve seen that we can gain better results and profit for the client by factoring in multiple KPIs. What is ROAS?

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ROI Revolution Summit 2018 Speaker Spotlight: Part 1

ROI Revolution

We are super excited to be able to give our attendees a sneak-peak at what this year’s ROI Revolution Summit 2018 has to offer! Ryan Dobrin began his career managing PPC and CSE’s for industry-leading air quality products retailer, Sylvane. ROI Revolution Summit 2018.

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