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eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Inflow Insights

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. When products share the same margin, optimizing for ROAS is easier to calculate. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s.

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5 Ecommerce Trends that will Dominate 2018

ROI Revolution

With 2018 right around the corner, what are the ecommerce trends that retailers like you need to be aware of in the new year? So without further ado, here are five ecommerce trends that will help to shape 2018. So without further ado, here are five ecommerce trends that will help to shape 2018.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

billion in 2018. In 2018, just 27.3% In 2018, global mobile payments accounted for just 18.9% Social media has also proved itself as an extremely viable channel for ecommerce brands – especially for impulse purchases. billion in sales. That was up 45.2% billion in 2019 and a whopping 148.2% by next year.

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

Social media advertising stats + trends in the face of COVID-19. Around half of adults were using social media more at the beginning of the pandemic , with strong increases in engagement across Facebook, Instagram, and Snapchat. One of the biggest shocks to the world of social media last year was the growth of TikTok.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [June 2021]

ROI Revolution

In 2018, just 27.3% In 2018, global mobile payments accounted for just 18.9% Social media has also proved itself as an extremely viable channel for ecommerce brands – especially for impulse purchases. In fact, 7 6% of Instagram users have made an impulse buy on social media simply due to ease of purchase.

eCommerce 158
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How Coronavirus (COVID-19) Is Impacting Ecommerce [July 2021]

ROI Revolution

billion in 2018. In 2018, just 27.3% In 2018, global mobile payments accounted for just 18.9% Social media has also proved itself as an extremely viable channel for ecommerce brands – especially for impulse purchases. billion in sales. That was up 45.2% billion in 2019 and a whopping 148.2% by next year.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

Social media has also proved itself as an extremely viable channel for ecommerce brands – especially for impulse purchases. In fact, 7 6% of Instagram users have made an impulse buy on social media simply due to ease of purchase. Social media + COVID-19 trends. March 11 update. February 25 update.

eCommerce 136