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10 Strategies for High-Performing Holiday PPC Campaigns

Inflow Insights

Today, we’re focusing on PPC. 10 Ways to Create a Killer Holiday PPC Strategy. For a more comprehensive understanding of your optimal budget, we recommend looking at your holiday spend from 2018-2020. Design Your Holiday PPC Strategy Now. Create a plan for out-of-stock products. Plan your post-holiday evaluation.

PPC 166
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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. naming it as a priority for their brand in 2022.

PPC 78
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eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Inflow Insights

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. Of course, you also have the standard KPIs associated with pay-per click (PPC). The first step before starting any PPC campaigns for our clients is to understand their business as much as possible.

PPC 130
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Data-driven predictions for ecommerce marketing in 2018

Klaviyo

You may be wondering, what’s on the horizon for ecommerce marketing in 2018? But first, let’s dive into a few data-driven predictions for ecommerce in 2018. If you feel like Facebook advertising really took off in 2017, influencers like Tracey Wallace from BigCommerce , are predicting it will skyrocket in 2018!

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PPC Holiday Advertising Tips & How to Profit in Q1

Wiser

PPC advertisers are focusing more on the long-term promotion rather than just running specials on those specific two days (Cyber Monday and Black Friday). . PPC Holiday Tips for Q4 2017 & Q1 2018 . Her articles are thoroughly researched and, in general, cover topics like data, social media, PPC and ecommerce.

PPC 74
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Your MarTech Tool Stack Isn’t Complete in 2018 Without These 13 Apps

Kissmetrics

Like a valley girl without botox, a business in 2018 without a proper stack is showing its true age. It recently topped Fortune’s list of 100 best companies to work for in 2018 and has been able to retain consistent growth behind its experienced leadership. When it comes to social media, today’s consumer is everywhere.

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4 Old-School Marketing Tactics Making a Comeback in 2018

Kissmetrics

Social media traffic in general? What about pay-per-click (PPC)? In 2018, the average display conversion rate is less than 1%. Compare that to email and PPC marketing that average at just 0.6%. Phone calls can help you drive tons of sales, even in 2018. So the try organic posting. Email marketing is great….

Marketing 249