Remove 2018 Remove Customer Data Remove Mobile Remove Omnichannel
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The Top 10 Sessions to See at IRCE 2018

Optimizely

IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce. Here are the sessions you absolutely have to attend at IRCE 2018. Marketplaces in 2018 and What’s Coming in 2019. 97% of U.S.

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6 Valuable Lessons from Etail East 2018

Optimizely

This week, thousands of retailers converged on Boston for Etail East 2018 to network and learn the cutting edge of ecommerce. While Etail East 2018 is sadly over, that doesn’t mean the learning has to stop now. Omnichannel is Still Tough to Achieve. Unfortunately, omnichannel remains a struggle for many B2C brands.

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Top Ways Retailers Continue Evolving their Tech Stacks

Retail TouchPoints

Offering omnichannel shopping experiences requires real-time updates and a tech stack that works together in the background to power each leg of the buyer’s journey. Retailers must look for the right technology that will streamline their operations and improve the customer experience, which can ultimately increase brand loyalty and revenue.

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What is BOPIS? The Complete Guide to Buy Online Pick Up In Store

Omnisend

BOPIS works particularly well within an omnichannel strategy , so after choosing the right ecommerce platform to host your store, you can look into a marketing platform that offers advanced omnichannel capabilities. Omnichannel marketing puts customer data front and center to provide an immersive, seamless customer experience.

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Programmatic Advertising on Marketplaces: Amazon, Walmart, & More

ROI Revolution

Amazon campaign reporting: Measure how your campaigns impact customer behavior throughout each phase of the funnel. Third-party reporting solutions: Get omnichannel insights like brand lift and offline sales for a more enhanced understanding of your DSP campaign. Source: walmartconnect.com.

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Could Data Privacy Be Retail’s New Competitive Differentiator?

Retail TouchPoints

To effectively respond, organizations are focusing on collecting zero- and first-party data that they can use to bolster their omnichannel personalization strategies, according to Vivek Sharma, Co-Founder and CEO of Movable Ink. In 2023, Virginia and Colorado also consumer privacy laws will go into effect.

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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

That latter reason had me asking these crazy smart, crazy successful folks what was on the horizon for ecommerce in 2018. That focus on 2018 was important –– and asking them after Cyber Five even more so. In 2018, one thing is guaranteed, Facebook Ad inventory will go up in cost. Ecommerce Growth Strategies For 2018.

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