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Customer Experience Trends In China, 2018

Forrester eCommerce

What are the CX trends that will impact customer loyalty and help you build competitive advantage? Look at what China reveals about the future of customer experiences. Until only a few years ago, most CX pros would have scoffed at talks of China as an innovator. But this has changed at breathtaking speed.

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6 Valuable Lessons from Etail East 2018

Optimizely

This week, thousands of retailers converged on Boston for Etail East 2018 to network and learn the cutting edge of ecommerce. While Etail East 2018 is sadly over, that doesn’t mean the learning has to stop now. The post 6 Valuable Lessons from Etail East 2018 appeared first on Zaius. Omnichannel is Still Tough to Achieve.

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Top Tech Trends of Customer Loyalty Programs for eCommerce in 2022

Prisync

What are some of the most successful technologies that will be shaping the E-Commerce loyalty programs in 2018 and beyond? Find out more in this post.

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Mattress Firm Names Target, Walmart Vet as Chief Marketing and Experience Officer

Retail TouchPoints

Mericle was most recently CMO at the pool and spa maintenance and supply brand Leslie’s , where she led the company’s digital transformation, launched a customer loyalty program and added top-funnel media. Mickey Mericle. She also has held marketing leadership roles at Shutterfly, Adobe, Walmart and Target.

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The Top 25 Ecommerce Podcasts of 2018

Optimizely

Where to start: How to Attract Customers and Keep Them Forever — Customer loyalty and customer retention go hand-in-hand. But it all starts with a great customer experience. In this episode, find out why the first 100 days of the customer relationship are the most crucial.

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How to Differentiate From Ecommerce Competitors and Boost Loyalty in 2018

SellBrite

To continue building a sustainable and profitable ecommerce business in 2018, you need to spend time thinking about what you’re going to do differently this year, what you’re going to scale back, and what you’re going to double down on in order to attract, convert, and keep new customers over the next 12 months.

eCommerce 148
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How Ecommerce Brands Should Approach Content Marketing in 2018

SellBrite

In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and increase sales for your ecommerce business, you have to approach it differently than you have been these past few years. What Should Content Marketing Look Like in 2018?

eCommerce 152