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SEO 2018: Will This be the Year of the Story Brand?

Kissmetrics

Without getting into specifics about “hyper-local” and “geo-social” (hot new buzzwords for 2018), my research and discussions centered on common themes around the Story Brand: Create a story around your brand, and stay consistent with that. It has also shaped what SEO is today. Look at Houzz.com… Where did they come from?!?!

SEO 195
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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

That latter reason had me asking these crazy smart, crazy successful folks what was on the horizon for ecommerce in 2018. That focus on 2018 was important –– and asking them after Cyber Five even more so. In 2018, one thing is guaranteed, Facebook Ad inventory will go up in cost. Ecommerce Growth Strategies For 2018.

eCommerce 419
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78 Link Building Resources (2018 Update)

Kissmetrics

Link building is the cornerstone of SEO. Any good online marketer or SEO needs to know how to build links to their site if they want to rank well in Google. Link Building for SEO: The Definitive Guide – One of my favorite guides. Link Building Tactics (Point Blank SEO) – A very thorough list of link building strategies.

SEO 213
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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

IRCE is arguably the ecommerce industry’s biggest and most influential annual event. From workshops and boot camps to hearing from industry leaders you often read about in the news, these are the IRCE 2018 moments that aren’t to be missed. IRCE 2018 is June 5-8, in Chicago at McCormick Place West. What Is IRCE? When is IRCE?

Workshop 419
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5 Alternatives to Google Plus for Your Local Business

Kissmetrics

Since the social media platform closed its doors in 2019 , consumers have been looking for another option to match the features, traffic, and SEO benefits. Google Plus was Google’s fourth attempt at building a social media network. 5 Social Media Platforms That Replace Google Plus for Local Businesses.

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29 Ecommerce Metrics & KPIs to Measure to Drive 10X Growth in 2018 [Downloadable Key Metrics Included]

BigCommerce

This is where you should be tracking and analyzing metrics related to inbound traffic to your store, email, and social media engagement. So, here are the top 29 ecommerce metrics to measure in 2018. On your own, research their social media followings and how engaged their audiences are across platforms.

Download 418
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4 Old-School Marketing Tactics Making a Comeback in 2018

Kissmetrics

Social media traffic in general? In 2018, the average display conversion rate is less than 1%. More specifically, 61% stated SEO and building their organic presence as their top project. Conversion Fanatics , an SEO company, used direct mail to generate a 25% response rate and dozens of big-ticket clients.

Marketing 249