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Harry Rosen Goes ‘Headless’ to Support Digital Service Shift

Retail TouchPoints

The digital transformation initiative, aptly called “Project Herringbone” internally, was initiated by Ian Rosen, VP of Digital and Strategy and son of CEO Larry Rosen, who took the helm in 2018. Stylists pre-select items based on clients’ needs and preferences and then fill virtual shopping carts for them to review.

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Three Ways Retailers Can Avoid Accessibility Lawsuits and Reach Even More Customers Online

Retail TouchPoints

Your mousepad becomes a shopping cart to whatever you want, whenever you want it and wherever you need it. The rate of ADA-based web and app lawsuits jumped by 177%, from 814 in 2017 to 2,258 in 2018, according to a Venture Beat analysis. The trend was never surprising. Except if you are vision impaired or blind.

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Email Marketing in 2018: How Do Your Messages Stack Up?

Kissmetrics

On the other hand, the companies on the high end of open rates already have a much more established relationship with their prospects, i.e., a member of a church, community group, or a parent who receives an email from their child’s school. The established trust and relationship aren’t the same. Transactional Emails.

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The Future of Retail Lies with those who Personalize Brick-and-Mortar 

GetElastic

The retail industry started off 2018 with a big priority on personalization – it was set to serve as the key to solving the omnichannel challenges. According to Marketing Insider Group , 78% of consumers say relevant content increases their purchase intent. Ultimately speeding up the customer journey. Source: Medium.

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How Can Retailers Inspire ‘Thumb-Stopping’ Mobile Shopping?

RTP blog

A 2016 survey of 3,000 people aged 14 to 29 from Verve labeled this group “Mobile Prodigies,” and noted that many are ready for predictive personalization — in essence, anticipating what users will want to do next on their mobile devices.

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7 Brands Discuss the Benefits of the New Cashless Economy and Apple Pay’s Growing Ubiquity

BigCommerce

To see how these trends are vying in 2018, I’ve interviewed 7 BigCommerce brands using the technology to understand their use case, their data and thoughts. Around 68% of all shopping carts are abandoned, and complicated checkouts are a major factor. Just this year (2018), we’ve captured over 600 sales with Apple Pay.

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How Home Depot Plans to Stand Out in the ‘Sea of Retail Media Networks’

Retail TouchPoints

It started in 2018 when pioneering marketing executive Melanie Babcock saw an opportunity to let the Home Depot’s suppliers bid for retargeting traffic. As a result, our media offering grew on-site and off-site at the same time.

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