GetElastic

SEPTEMBER 26, 2019

With more than a decade at HID Global, she has held roles in sales management, channel marketing, product marketing/management, international sales and marketing communications. In 2018, he founded McMahon and Associates, a consulting firm specializing in ecommerce and marketing strategy. Twitter LinkedIn. Twitter LinkedIn.

B2B 163

B2B eCommerce Multi-channel White Paper 163

Profitero

APRIL 18, 2017

We outline the 10 ways alcohol brands can maximize eCommerce sales, taken from Profitero’s new white paper: How Alcohol Brands Can Tap the eCommerce Opportunity. Topping this
list is ensuring consistent, accurate and detailed product content across eCommerce channels. Implement a Digital Branding Strategy.

White Paper 60

White Paper Food and Beverages Multi-channel eCommerce 60

ROI Revolution

OCTOBER 4, 2021

Kroger: Kroger first introduced its DSP solution in 2018, boasting advanced targeting capabilities using customer data from its loyalty program, mobile app, in-store and online purchases. The platform can be used to serve ads across channels like video, search, social, and banner ads in addition to in-store and other out-of-home displays.

Multi-channel 147

Multi-channel White Paper Consumer Social Media 147

ROI Revolution

DECEMBER 6, 2021

Proactive advertisers are poised to capitalize on this growing channel, with overall CTV ad spend expected to surge 48.5% By 2022, digital display ad spend for programmatic will reach nearly $95 billion, almost double what it was in 2018 when advertisers were spending just $49.2 In 2018, it made up just 61.2%. billion last year.

Multi-channel 78

Multi-channel Consumer Marketing Shipping Costs 78

ROI Revolution

DECEMBER 13, 2021

Proactive advertisers are poised to capitalize on this growing channel, with overall CTV ad spend expected to surge 48.5% By 2022, digital display ad spend for programmatic will reach nearly $95 billion, almost double what it was in 2018 when advertisers were spending just $49.2 In 2018, it made up just 61.2%. billion last year.

Multi-channel 78

Multi-channel Consumer Marketing Channel 78

ROI Revolution

NOVEMBER 1, 2021

Kroger: Kroger first introduced its DSP solution in 2018, boasting advanced targeting capabilities using customer data from its loyalty program, mobile app, in-store and online purchases. The platform can be used to serve ads across channels like video, search, social, and banner ads in addition to in-store and other out-of-home displays.

Multi-channel 78

Multi-channel Consumer White Paper Marketing 78