Remove 2018 Remove PPC Remove SEO Remove Social Media
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10 Strategies for High-Performing Holiday PPC Campaigns

Inflow Insights

Today, we’re focusing on PPC. 10 Ways to Create a Killer Holiday PPC Strategy. For a more comprehensive understanding of your optimal budget, we recommend looking at your holiday spend from 2018-2020. Design Your Holiday PPC Strategy Now. Create a plan for out-of-stock products. Plan your post-holiday evaluation.

PPC 166
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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

28% of marketers use automation in their PPC advertising efforts. Since May 2018, a key component of paid search advertising has been Google Smart Shopping, which uses AI and automation to display ads to relevant customers across Google platforms to get the most out of your ad spend. But SEO isn’t only for low-budget brands.

Marketing 172
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eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Inflow Insights

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. Of course, you also have the standard KPIs associated with pay-per click (PPC). The first step before starting any PPC campaigns for our clients is to understand their business as much as possible.

PPC 130
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The 10 Best Adwords Companies of 2020

Kissmetrics

It’s common for agencies to specialize; many choose to focus their attention exclusively on PPC ads via Google or Facebook. We offer A to Z paid search support covering: paid media, paid search/shopping, paid social, Amazon, and programmatic advertising. AdVenture Media Group – Best for Enterprise AdWords Management.

PPC 206
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3 Inbound Marketing Trends to Master in 2021

Kissmetrics

You can write more blog posts and e-books, leverage better keywords, and create a social media publishing schedule. To top it all off, inbound marketing trends shift almost as fast as SEO tactics. So instead of competing for ad space and buying slots, you focus on developing your blog, SEO presence, and social media platforms.

Marketing 318
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Your MarTech Tool Stack Isn’t Complete in 2018 Without These 13 Apps

Kissmetrics

Like a valley girl without botox, a business in 2018 without a proper stack is showing its true age. It recently topped Fortune’s list of 100 best companies to work for in 2018 and has been able to retain consistent growth behind its experienced leadership. When it comes to social media, today’s consumer is everywhere.

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4 Old-School Marketing Tactics Making a Comeback in 2018

Kissmetrics

Social media traffic in general? What about pay-per-click (PPC)? In 2018, the average display conversion rate is less than 1%. More specifically, 61% stated SEO and building their organic presence as their top project. Compare that to email and PPC marketing that average at just 0.6%. They average at 5.3%.

Marketing 249